Kim Barloso
10 Best Legal Marketing Companies in 2025
Are you looking to amp up your law firm’s digital marketing? Well, while you can always go the DIY route, it can be time-consuming. The most efficient and effective way (if you can afford to) is to hire an agency. Let’s look at the top agencies for law firms. Later, we’ll look at the types of lawyer marketing agencies and look at how you can hire one.
What is Legal Marketing?
Legal marketing is the promotion of a law firm’s services by building brand awareness in front of prospective clients. It also involves nurturing relationships with your existing customers.
Traditionally law firms relied on TV ads and billboards. But increasingly marketing is digital focused on improving your brand’s presence on social media and search engines.
In-House Legal Marketing Vs. Legal Marketing Agency
While some law firms can afford to hire a law firm marketing agency, others might not have the resources to do so. Here are a few factors to consider when deciding whether or not to hire an agency for lawyer marketing needs.
Level of Expertise: Marketing agencies are experts and hold legitimate credentials that prove their knowledge in marketing strategies that work.
Cost: Both in-house and outsourcing methods for implementing marketing campaigns involve a budget. Some agencies cost more than paying your own marketing team, while it may be the opposite with other agencies.
Control: Outsourcing your content marketing tasks to an agency somehow limits control, but there are ways to establish effective communication so you are still able to achieve your marketing vision.
Communication: Tasks might be accomplished quicker if communication happens within an in-house marketing team rather than an agency.
Scalability: Agencies have the resources and experience to scale marketing campaigns for bigger results.
Perspective: Nobody knows your firm better than your team. However, having an agency step in might offer a different perspective that can benefit your firm’s future marketing endeavors.
5 Types of Lawyer Marketing Agencies
Here are the five general types of agencies lawyers can use to promote their legal services:
- Lead generation agency: Acquires high-quality leads for you while you take care of converting them into clients.
- Digital marketing agency: Builds a well-coordinated strategy for promoting your law firm online.
- SEO agency: Ranks your site pages on Google search for your target keywords, allowing you to attract highly targeted website traffic.
- PPC agency: Launches a paid campaign for showing your ads directly to your target audience to generate leads and clients quickly
- Full-service agency: Uses online and offline marketing tactics to get the most leads from various channels.
Okay now that you know the types of agencies, let’s look at the top digital marketing agencies for attorneys in 2025. Note that they will typically offer SEO, PPC, and website design services as well. Let’s get started with the first agency on our list.
How Much Do Legal Marketing Services Cost?
Legal marketing services can cost anywhere between $5,000 – $20,000 a month. Costs may vary depending on your firm’s size, practice area, budget, and the type of marketing services being used to achieve a specific goal such as being the top result in Google or boosting lead generation for your firm.
Is it Worth it to Hire a Lawyer Digital Marketing Agency?
Yes, choosing the right legal digital marketing company can help your target audience find your law firm much easier. The agency provides you with services that can increase the visibility of your business in channels where your audience hangs out. Working with experts can save time and get leads and clients for your company quicker than usual.
10 Top Legal Marketing Agencies For 2025
Now that we’ve established how an agency can add value to your business, here’s a look at the different legal marketing agencies you can consider for your law firm.
1. On The Map Marketing
On The Map Marketing is an award-winning, full-service digital marketing agency known for its extensive experience with law firms in practice areas like personal injury and family law. Founded in 2009 and hitting the 100+ client mark in 2011, On The Map Marketing made INC’s 5000 fastest growing companies in 2017.
In addition to its proven expertise in search engine optimization (SEO), On The Map offers holistic marketing approaches including pay-per-click (PPC) ads, website design, content marketing, and link building. From driving leads to increasing keyword ranking in search engines, On The Map has proof of its highly successful marketing campaigns.
Continue reading: On The Map Marketing Testimonials
“Working with OTM has been a game-changer for our law firm. Not only have they helped us refine our SEO strategy and improve our search rankings, but they’ve also ensured that the leads coming in are the right fit for our firm. Their expertise and dedication to our firm has allowed us to spend less time sifting through irrelevant inquiries and more time helping real clients who need us. We couldn’t be more pleased with the results!”
Chief Marketing Officer at Wagner Reese, LLP
I 100% recommend OTM for website building and development, SEO, paid ads, and Google Local Services!
I’m a personal injury lawyer in Illinois. I’ve been working with On The Map for 3+ years. On The Map built my law firm a brand-new WordPress Website and has been managing my SEO campaign for years. Not only does On The Map deliver quality leads through it SEO efforts, but On The Map is 100% transparent with what they do and how they do it. During my weekly meetings with Valeria Nunez, Director of Client Strategy, not only do we go over impressions, leads, traffic, etc., but we focus on how many signed cases I received from OTM’s efforts. At the end of the day, SEO is all about ROI. I know my exact ROI with On The Map because we focus on what I spend per signed case. I 100% recommend OTM for website building and development, SEO, paid ads, and Google Local Services.
2. iLawyerMarketing
With an exclusive niche for law firms and attorneys, iLawyerMarketing has gained popularity since its start in 2005 for providing excellent legal marketing services in the country, with clients from California, New York, Colorado, Texas, and Florida. The agency’s brand is one that helps solo attorneys and law firms of any size to reach top 1 in Google search engine results pages (SERPs) for highly competitive search terms in the legal marketing space.
Former clients rate this agency highly for providing visually appealing law firm web designs and effective SEO services and PPC campaigns. They also provide content writing, video production, social media marketing (Facebook), and chatbots for lawyers.
Continue reading: iLawyerMarketing Review
3. Rankings.io
Rankings.io is a premium law firm marketing agency that started as a company that specializes in personal injury SEO. Today, it has diversified its services to other practice areas like family law, criminal defense, employment, real estate, and immigration. They’ve also expanded their marketing services to web design, PPC (Google Ads), and Local Services Ads (LSAs) in addition to SEO.
Positive reviews about this agency mention the high level of expertise, professional customer service, and great results from their digital marketing services. Rankings.io is not just a marketing company for law firms – it’s also a leading source of blog posts and articles on law firm marketing. It has been awarded multiple times by Clutch and UpCity and is a six-time member of Inc. 5000.
Continue reading: Rankings.io Review
4. Mockingbird Legal Marketing
Mockingbird was founded by Conrad Saam after working as the marketing lead for Avvo, an online directory for legal professionals. Honesty and transparency is at the core of Mockingbird’s values and legal marketing services, according to their website as well as their past client’s online reviews. They tell prospects what they need to hear rather than what they want to hear.
This agency caters to most law firms including in personal injury, criminal defense, family law, immigration, and solo lawyers. They provide SEO, PPC, web design, social media marketing, and branding to law firms and lawyers. Their online reviews reveal an increase of leads and website traffic from SEO and PPC campaigns, with most reviews saying that their clientele has grown ever since hiring Mockingbird’s marketing team.
Continue reading: Mockingbird Legal Marketing Review
5. Gladiator Law Marketing
Ten years ago, Adam Draper, former member of the U.S. Air Force Special Operations Command, started Gladiator Law Marketing with the aim of championing law firms so that they may compete with formidable adversaries.
Today, Gladiator Law Marketing has proven its place in the marketing space as a powerful agency that supports small and medium-sized law firms in all practice areas including personal injury, family law, real estate, employment, and bankruptcy. The agency prides itself with innovative and forward-thinking strategies that ensure successful marketing initiatives well into the future.
Former clients laud this agency’s ability to keep up with the ever changing rules of online marketing and are highly satisfied with their legal services – SEO, PPC, and web design. Law firms also appreciated the way that Gladiator Law’s teams are easy to work with and are committed to seeing their clients succeed.
Continue reading: Gladiator Law Marketing Review
6. Custom Legal Marketing
Founded in 2005, Custom Legal Marketing has been building high-converting websites for law firms in a wide range of practice areas. Rated by the Better Business Bureau on Ethical Marketing, the agency’s No Competition Guarantee ensures that they work with only one law firm in each market they serve.
Custom Legal provides law firm website design, PPC, SEO, social media marketing, link building, content writing, email marketing, and local SEO. Their attorney marketing services are praised for great communication, attention to detail, high-quality websites, and actual results like increase in website traffic and higher ranking with effective SEO strategies.
Continue reading: Custom Legal Marketing Review
7. BluShark
Personal injury lawyer Seth Price grew his law firm from 2 to 38 lawyers in under a decade. Taking what he learned from his experience growing a law firm, he founded BluShark Digital, which started as an SEO company that diversified its services into digital advertising (paid ads), web development and analytics, link building, and social media marketing.
Although not exclusive for law firms, BluShark has had extensive experience in working with lawyers and law firms from most practice areas including personal injury law, estate, family law, and criminal defense.
Continue reading: BluShark Digital Review
8. Accel Marketing Solutions
Accel Marketing Solutions is led by a CEO with over a decade’s experience in law firm marketing and a VP with 30 years experience in the legal marketing industry. The agency has worked with firms from practice areas like personal injury, criminal defense, and intellectual property. They offer website development, SEO, PPC, educational legal content, video production, reputation management, and social media management.
Most law firms hired this agency for website design and redesign, SEO, and content creation. Happy clients mostly mentioned this agency’s quick responses to issues and significant results from SEO and PPC campaigns in their online reviews.
Continue reading: Accel Marketing Solutions Review
9. Postali Legal Marketing
Postali’s mantra is to always provide marketing services and advice that is for the best interest of the law firms, regardless of how much the agency may benefit. Unlike other digital marketing firms, Postali offers traditional marketing methods like direct mail, PR and media relations, while also supporting digital marketing efforts like SEO, PPC, and web design.
Postali serves law firms of any size, from practice areas like personal injury, criminal defense, and family law. Law firms that have worked with Postali spoke highly of the firm’s professionalism, timeliness, quality work, and above average results.
Continue reading: Postali Review
10. LawRank
LawRank’s CEO, Mariano Rodriguez, is a graduate of UCLA School of Law. The San Diego-based firm has grown into a premier marketing agency with a focus on SEO and getting clients on top of search engine results pages (SERPs). The agency also adds PPC and website design to its law firm marketing services.
The agency has worked with various law firms in personal injury, family law, and criminal defense. LawRank’s past clients recommend them because of increased leads, revenue growth, and excellent ROI. The agency’s marketing experts were described to be dedicated to their clients’ success, with the knowledge to create the best marketing plan for each law firm’s unique needs.
Continue reading: LawRank Review
How To Choose The Best Agency For Your Law Firm
Choosing the best digital marketing company for your law firm can be a tough task, here are some other factors that can help you choose the right agency:
Industry Expertise: The ideal agency should have proven experience in working with firms in a practice area and geography similar to yours. If you’re an injury firm in New York, the agency better have some experience of tackling such competition and driving results for law firms in their case studies.
Pricing: Does the agency work with law firms your size and offer competitive pricing? Typically law firms put aside 10 to 15% of their annual revenue toward marketing, and that includes agency service charges. Many agencies charge a premium for their marketing just because of their elite branding (think over $10k a month).
Transparency: Be wary of agencies that promise results and have claims that are too good to be true. Your agency should be able to answer any questions related to the marketing tactics they use. Scrutinize the agency’s claims with real data and demand proof of their rankings, leads, and results.
Also before you sign an agreement, ensure you read the fine print on who owns the marketing assets (some agencies own your website making it harder to move past them). Also check if the agency is free to work with your competition or can offer you exclusivity in your county or state (of course this will need an additional monthly budget).
Responsiveness: How often does the agency promise transparent reports on your campaign? Beyond regular reporting, you want to have some email/SMS communication with a dedicated account manager in case you’ve questions or need some changes to your campaign (depending on the budget of your campaign).
Culture Fit: Your firm should have a good sense of rapport with a marketing agency’s team. Explore the about us page and the core values of the agency to get a sense of working style of the company.
It would be a good idea to prospect agencies from your local bar network, check the awards and body of work of agencies, then request proposals from multiple agencies. Once you meet with a few account executives, you may get a vibe of who looks like a fit for your firm.
Final Thoughts on Legal Marketing Success Metrics
How do you know if the legal marketing company you’re working with is succeeding? Depending on the legal marketing services you hire and your business goals, you want to agree on the set of KPIs for your legal marketing campaign.
For SEO, keyword ranking improvements, domain rating, and organic traffic are good for a start. Leads, conversions, revenue, and ROI are even better. As a side note, as SEO increasingly gets disrupted by AI, there’s an argument for considering it as a brand awareness channel. But you want to have clarity on the reporting and a mutually agreed definition of success.
Are you ready to move your legal digital marketing campaign to us? We offer a free consultation to asses your current performance. Contact us to get started!
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