50 Personal Injury Keywords for SEO and PPC

Article by Kim Barloso Kim Barloso

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Knowing which personal injury keywords to use for your search engine optimization (SEO) campaigns is crucial to its success. Whether you use SEO or pay-per-click (PPC) methods to market your personal injury law firm, you need to be precise with your keyword choices.

In this article, we’ll help you learn more about why keywords are important and the top personal injury keywords that people search for online.

Why Are Personal Injury Keywords Important?

Personal injury keywords are important because they help you reach your target audience by appearing on top of search engine results pages (SERPs). Optimizing your website for relevant and strategic personal injury keywords will play a huge role in getting more website visits, generating high-quality leads, and ultimately increasing your revenue.

To start implementing keywords, you’ll need to create a Lawyer SEO strategy that works for your firm. Hiring a law firm SEO agency is the most ideal approach as it ensures you the best results using proven methods.

Top 50 Personal Injury Keywords

To run a successful SEO campaign, you need to have a list of keywords that potential clients use when searching for personal injury law firms online.

You can use several keyword research tools like Ahrefs, Google Keyword Planner, and SEMRush to get detailed keyword data like search volume, competition, and keyword difficulty.

Below are 50 personal injury keywords that most searchers use when looking for services that involve personal injury claims.

Rank Keyword Monthly searches Keyword Difficulty Estimated Traffic Potential
1 car accident lawyer 76,000 Medium 92000
2 personal injury attorney 63,000 Hard 92000
3 car accident attorney 44,000 Medium 92000
4 injury lawyer 32,000 Hard 23000
5 truck accident lawyer 26,000 Medium 48000
6 accident lawyer 25,000 Medium 26000
7 personal injury lawyers 25,000 Medium 92000
8 disability lawyer 23,000 Medium 7800
9 motorcycle accident lawyer 23,000 Medium 48000
10 medical malpractice lawyer 22,000 Medium 88000
11 injury attorney 21,000 Medium 2400
12 accident attorney 19,000 Medium 26000
13 personal injury lawyer near me 19,000 Medium 18000
14 car accident lawyers 18,000 Medium 92000
15 personal injury attorneys 16,000 Medium 48000
16 truck accident attorney 15,000 Hard 7700
17 car accident lawyer near me 15,000 Medium 5600
18 motorcycle accident attorney 14,000 Medium 88000
19 medical malpractice attorney 14,000 Medium 92000
20 auto accident lawyer 13,000 Medium 9200
21 auto accident attorney 11,000 Medium 5800
22 personal injury attorney near me 11,000 Medium 19000
23 car accident attorneys 10,000 Medium 46000
24 bicycle accident lawyer 8,700 Medium 10000
25 wrongful death attorney 8500 Easy 3000
26 accident lawyers 6800 Medium 1600
27 car accident attorney near me 6500 Medium 9500
28 dog bite attorney 6400 Easy 7200
29 insurance claim 6200 Hard 4800
30 construction accident lawyer 5500 Medium 48000
31 slip and fall lawyers 5500 Easy 8600
32 accident lawyers near me 4100 Medium 22000
33 auto accident lawyers 4,100 Medium 1200
34 malpractice attorney 4,000 Medium 5600
35 best personal injury lawyer 3800 Medium 19000
36 truck accident 3700 Medium 92000
37 insurance lawyer 3600 Medium 26000
38 best personal injury attorney 3200 Medium 92000
39 car accident lawyers near me 3,200 Easy 30
40 car crash lawyer 3,000 Medium 92000
41 workers comp attorney 2,900 Medium 20000
42 auto accident 2,900 Hard 1500
43 construction accident attorney 2,600 Easy 20000
44 auto accident lawyer near me 2,400 Medium 92000
45 bus accident lawyer 2,300 Easy 85000
46 car accident law firm 2,200 Medium 21000
47 best auto accident lawyer 2,100 Medium 5500
48 premises liability attorney 1,900 Easy 100000
49 accident injury lawyers 1,600 Medium 6100
50 work injury attorney 1,500 Medium 1800

How Can You Conduct Keyword Research for Your Personal Injury Firm?

[Mention: https://www.onthemap.com/seo-for-attorneys/keyword-research/]

Before conducting keyword research, you’ll need to understand a few terms that you’ll come across during this process:

  • Search volume – The number of people searching for a keyword in a given period (usually in a month)
  • Competition – Usually classified as Low, Medium, or High, this refers to the number of competitors using a keyword to rank on SERPs
  • Keyword difficulty – The level of difficulty to rank for a specific keyword
  • Long tail keyword – Specific keywords (usually three words or more), that add a descriptive element (For example, “Miami personal injury lawyer”)
  • Buying intent – These are phrases found within a keyword that indicates a person’s intent to buy (For example: “personal injury lawyer pricing”)
  • Cost-per-click (CPC) – is the amount that an advertiser pays when someone clicks on their ad

Understanding these terms can help you with the process of identifying relevant keywords for your personal injury firm.

Personal Injury Keyword Research Tips

Finding the right keywords that attract potential clients can be overwhelming. Here’s a simple guide to help you get started:

Use a Keyword Research Tool

You won’t know which keywords will work unless you have the data to work on. This is why using a keyword research tool like Ahrefs is a crucial step in this process.

Word image 65322 1 1

The screenshot above shows Ahref’s Keyword Explorer used to study the keywords “los angeles law firm”. Here, you’ll get useful, actionable information about this keyword including keyword difficulty, volume, related keywords, and CPC.

Conduct Competitor Analysis

Another approach to finding out keywords for your practice area is to spy on your competitors. A free tool like Moz’s SEO Competitive Analysis Tool allows you to enter any website to get information like domain authority, top keywords and pages, and top competitors.

Word image 65322 2 1

Using this information, you can target the same keywords and create better content for them. In the example above, we learn that this website’s top keyword is “medical malpractice lawyers.” As an action plan, your firm can include this keyword in your list and create a blog post or a dedicated landing page specifically targeting this keyword.

Leverage Your Customer Data

If you don’t have the resources to use keyword research tools just yet, you can look into your customer data. Look at what your previous clients’ most common pain points were. What questions did they have when they approached your firm? From this, you can identify possible keywords and add them to your list of personal injury keywords to use for your SEO strategy, including Google Ads.

How to Integrate Personal Injury Keywords in Your Marketing Campaigns

Once you have a list of personal injury keywords, you’ll need to use them in your overall digital marketing campaign, including content marketing and paid ads (like Google Ads). It’s also best practice to implement all keywords to your law firm’s website.

Integrate Them Strategically in Your Injury Website to Help Its SEO

Your law firm website is possibly the first point of contact for people searching for personal injury law firms online. Using the right keywords on your website’s content is one of the most basic SEO strategies to increase your site’s visibility in search engine results pages (SERPs).

Your personal injury keywords should appear on the following elements on your site:

  • Page Titles/Blog Post Titles
  • Website URL
  • Blog posts
  • Headings/Subheadings
  • Image and video alt-text (Alt-text is the text that appears in case an image or video does not load)
  • Meta descriptions (A page summary visible on search engine results)

The best personal injury websites succeed because of optimizing their pages with relevant keywords, so it’s a proven strategy that works.

Filter Keywords With Buying Intent for Your PPC Campaign

If you’re planning on running paid advertising like pay-per-click (PPC), you need to use keywords with buying intent in your campaign.

Buying intent are words that indicate that a person is ready to buy a product or pay for a service. For law firms, these might include phrases like “pricing,” “payment plan,” and “consultation.”

Targeting and bidding on keywords with high buying intent will most likely bring you leads that are most likely to convert, giving your Personal Injury Law PPC campaigns the best chance of success.

Use Location-Specific Keywords

Another strategy to boost your SEO efforts is to use location-specific keywords. Local SEO works great with personal injury law firms because it helps your business appear in location-based search queries.

Keywords like “New York personal injury lawyer” help target potential clients in that specific location.

You can use location-specific keywords to rank on the local 3-pack, which is the top 3 spots that appear in Google search when a person uses a geographical location in a search term.

Below is the local 3-pack for the search term “personal injury lawyer new york”.

Word image 65322 3 1

Creating an optimized Google Business Profile also helps with this strategy.

Target Relevant Keywords With Low or Medium Competition

Highly competitive keywords might not be worth the effort to bid on your PPC campaigns as they have high CPC. A better approach would be to look for keywords with low to medium competition but with a fairly decent search volume.

Below is an example of a keyword list using Google’s Keyword Planner. Using the keyword personal injury lawyer New York, we filtered the list to show only low to medium competition keywords with at least 1,000 searches per month.

Word image 65322 4 1

These keywords are easier to target and rank for, but you should also choose those that are relevant to your law firm services.

Avoid Keyword Cannibalization

Keyword cannibalization happens when two related pages on a website compete with each other for ranking in Google. This usually takes place when there are two separate pages with similar keywords.

For example, “motorcycle accident lawyer” is similar to “bike crash lawyer”. As a best practice, you should only create one page for both of these keywords so the pages don’t cannibalize each other.

Most SEO specialists avoid keyword cannibalization by organizing content into hubs, or using a content pillar strategy, wherein you create several main topics or “pillar content” and publish several subtopics under each one.

Create High-Quality Content for Every Keyword

Keywords only help people find your business, but quality content can make them convert from website visitors to paying clients. When you create content that is tailored to your audience’s pain points, questions, and all legal concerns, you’re ensuring that your keyword strategy achieves the ultimate goal: turning visits into conversions.

Creating the best content for your law firm website or blog goes hand-in-hand with great keyword research. Make sure that your content delivers the following:

  • Establish authority – Your content should convince readers why your firm is the best in the industry
  • Build trust – By giving informative, actionable content, you show prospects that you are sincere in helping people with their personal injury concerns
  • Nurture client relationship – Maintain a lasting connection even with past clients with the content that you continue to create

Lastly, people appreciate insightful content that helps them with a simple question, which can spell the difference between them choosing your firm over the competition.

Hire Personal Injury SEO Experts

While SEO is a skill that can be learned, it’s best to leave it to the experts. Hiring On The Map’s personal injury SEO experts can help you save time and achieve great results.

We specialize in personal injury (It’s our sweet spot) and our SEO team loves to rank for competitive injury keywords and run highly profitable personal injury PPC campaigns. Contact us today to get started. 

Kim Barloso

Article by Kim Barloso

Kim Barloso writes different types of content that helps businesses and brands establish their online presence. Before venturing into writing ten years ago, she was a communications trainer for customer support companies. These days, she keeps herself busy with writing and catching up on true crime documentaries.