Law Firm PPC Agency - On The Map Marketing
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Law Firm PPC Agency

We Drive Leads and Revenue for Ambitious Law Firms Through PPC Advertising

Us search awards 2023
Top clutch local seo company
Top clutch full service digital company
Clutch top seo company 2023
Google premier partner

Why Use Attorney PPC?

Pay per click advertising for lawyers is the only digital marketing tactic that promises a ticket to the top of SERPs in a heartbeat. It’s a kind of direct response marketing that gets you in front of prospective clients searching for legal representation RIGHT NOW. 

Unlike SEO marketing, pay per click marketing, such as Google ads, doesn’t require keeping up with Google’s constant changes to its algorithm.

What is a PPC Management Service?

Pay-per-click (PPC) management typically involves a marketing agency (or PPC consultant) running the entire PPC campaign and managing the PPC budget for your business. The agency (or consultant) charges a percentage of your advertising budget every month to manage and improve your campaign’s performance.

How Much Should a Lawyer Spend on Google Ads?

Your Google Ads spend depends on your niche, your target keywords, and the kind of leads you want for your law practice. As Google is agile, you may also need to adjust your budget every week.

Which is Better for Lawyers: PPC or SEO?

PPC is direct response marketing that puts your law firm directly in front of prospects looking to hire lawyers immediately. It remains relatively underutilized and can inform the keywords you target via search engine optimization (SEO). 

On the other hand, hiring a lawyer SEO can create a moat against your competition. Once the content and links you build start delivering results, your organic Google search rankings will soar. 

Ideally, your marketing strategy should focus on leveraging both SEO and PPC. They can get in front of your target audience with multiple placements in search engines for your legal services.

What Kind of PPC Services Does On The Map Marketing Provide?

We execute all the major forms of paid advertising:

  • Google Ads to boost your lead generation and get you new clients quickly
  • Local Service Ads (LSAs) to triple dip SERPs 
  • Social Media Advertising* for establishing your brand awareness

*Typically we’ve seen better results from PPC ads on Google than display ads for law firms. But we can discuss your needs.

The Secret Sauce of Our PPC Campaigns is Four Pronged

Our PPC Ads scale your online presence and get you in front of more potential clients with the following four ingredients:

Custom Landing Pages

We build specific landing pages for each of your campaigns to follow the promise you made in your ad. It lets you establish your unique value proposition and improves your lead quality and the overall conversion rate.

Ongoing PPC Management

We can either set up a Google AdWords account from scratch for your firm. Or start optimization of your existing campaign, our PPC managers are responsive to your requirements. We’ve impeccable attention to detail for every PPC client and implement your feedback quickly.

Smart Paid Search Advertising Strategy

Every paid search campaign begins with keyword research. We find the search volume for a group of keywords you can target in your geographical location in your practice area. We also estimate the cost per click and cost per lead for your niche.

Custom Ads Per Keyword

The key to the success of paid search ads is adapting the ad copy of your search ads with the keywords the searcher uses. We use tailored messaging for every searcher by adding dynamic content to your ads, ensuring relevance to each prospect at scale.

The Verdict of the Legal Industry On Our Digital Marketing Agency is Out

These folks are great!

“These folks are great! Very skilled, very conscientious, with a lot of follow through, and reasonable pricing. Always accessible and go the extra mile when needed. I strongly recommend this….”

Steve Rubin

Steve Rubin, Employment Lawyer, Los Angeles

I have had a great experience with OTM for my legal marketing!

“I have had a great experience with OTM for my legal marketing! Kalia is my acct manager and she has been awesome to work with. Highly recommend OTM to grow your business!”

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Chadwick Meyers

Philip Pendergrass, Personal Injury Attorney in Georgia

Customized PPC Services For All Major Practice Areas

We create PPC marketing campaigns for the following attorneys:

Employment Lawyers

Medical Malpractice Lawyers

Real Estate Lawyers

Here’s How an Engagement With Our PPC Company Looks Like

1. Discovery Call

We’ll discuss your business goals and digital advertising requirements to determine our fit.

2. Legal Marketing Audit

Our PPC services start with a free PPC audit of your website and an analysis of your market.

3. A Custom Marketing Strategy

After a goal alignment call, our PPC experts will share some campaign management packages with timelines and suggested ad spend.

4. Onboarding and Scaling Your Marketing

Once we set up an account, the PPC manager starts executing law firm PPC campaigns.

5. Ongoing Reporting and Analysis

Your account manager shares regular data-driven insights on your campaign sharing key account metrics, gets your feedback if you’re getting quality leads, and adjusts the campaign to ensure a quick time to return on investment.

Ready to Make The Best PPC Decision for Your Law Firm’s Website?

Contact us by clicking the button below and filling out the proposal form. Our team will get back with a PPC audit for your website.

Team contact