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Personal Injury Lawyer SEO that Gets You More Ideal Clients

Our approach to SEO marketing for personal injury lawyers is holistic. It covers all the bases: content, links, user experience, and local.

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Jimmy Fasig, Managing Partner at Fasig Brooks

“On The Map Marketing has a smart marketing team that exceeded all of our multi-location SEO goals. If you’re looking for a reliable and responsive agency, I highly recommend hiring them.”

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Lead Increase 2020–2021

Lead Increase 2020–2021

You’ll be in The Company of These Esteemed Personal Injury Firms

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Our Personal Injury Law Firm Clients Rank and Profit from These Competitive Keywords in Google Search

Here’s How On The Map Marketing Executes Personal Injury Law Firm SEO


Step 1: Auditing your personal injury lawyer website and Google My Business

For PI firms we have a mutual fit with, we conduct a free consultation. It includes understanding your target audience and taking stock of your current online marketing efforts. We then share recommendations to improve your search engine rankings.


Step 2: Aligning your PI lawyer SEO campaign with your business strategy

Once you sign a contract with us, your customer success manager understands your business priorities. Then they formulate a legal marketing strategy to improve your rankings in search engine results pages for relevant keywords and overall online presence.


Step 3: Ongoing campaign management and performance reviews

For all of our law firm marketing campaigns, the account managers share regular updates on the SEO efforts. It also includes lead reports through our proprietary software: TrackRight. You can share feedback and ask them questions anytime.

Our Personal Injury Lawyer SEO Services Include The Following

Optimizing your personal injury Law firm’s website for search engines requires holistic law firm SEO. Our marketing agency puts a team of SEO experts behind your campaign to to keep up with Google’s algorithm.

Keyword Research Backed Strategy and Optimized Content

To devise a robust SEO strategy for personal injury lawyers, we begin with keyword research. We plan and create optimized practice area pages around your legal services (such as medical malpractice lawyer, car accident attorney, etc.) The high quality content we create establishes your expertise for injury related keywords in the eyes of Google.

Local SEO to Double Dip in SERPs

Besides organic SERP rankings, we devise a sound strategy to pursue local SEO for personal injury lawyers. It will help you get top berths in Google Maps for important local searches. A local SEO campaign might include building your profiles in the best legal directories for injury lawyers or cleaning up your social media presence.

Proprietary Link Building

Rooted in granular link gap analysis, we build citations and get you links to outcompete top personal injury websites. Oh, and Google won’t sniff at any of these backlinks.

Technical SEO to ensure a smooth UX for potential clients

All of our personal injury law firm SEO packages have a few hours to address technical aspects such as sitemap, duplicate content issues, site speed, your core web vital scores, etc. It ensures Google bots and your potential clients love navigating your website.

Frequently Asked Questions About Personal Injury Lawyer SEO

What is personal injury SEO?

PI lawyer search engine optimization is the process of optimizing your website for personal injury keywords your prospective clients are searching for. Once your site ranks on the first page (and especially in the top 3 positions), the organic traffic and leads for your injury practice can skyrocket.

How much does personal injury lawyer SEO cost?

Typically costs for law firm SEO services cost between $3k to $10k per month. However, PI is a competitive niche, so you can expect to pay $5k per month to a personal injury SEO company — especially if you want to see results under an year.

When can personal injury firms expect results from attorney SEO?

Depending on the competition in your market and your monthly SEO budget, you can expect to see your rankings move anywhere between 12 to 18 months. To accelerate results, you need to deploy more resources and consider hiring a lawyer SEO agency specializing in PI (that’s us!)

What works better for personal injury lawyers: SEO or PPC?

Both channels work, and if the budget allows, you should pursue both simultaneously. While pay-per-click is costly, you will get new clients immediately. SEO accumulates results slowly (6 to 12 months or more) and gives compounding returns. The only challenge? The most lucrative personal injury attorney keywords can cost $500 to $1000 per click.

How to choose the best personal injury SEO marketing company?

You want to work with an agency who has extensive experience working and driving results for personal injury lawyer websites. Check their PI SEO case studies, look at the cities, geographies, and specific practice areas they have worked with. If they pass your preliminary analysis, get in touch with them and share your SEO goals. Most times, a couple of calls will be sufficient to evaluate your fit.

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What Do Our Personal Injury SEO Clients Say About Us?

“…What made On The Map special was that we were given our own personal SEO Manager, Andrew. Andrew brought a great balance of professionalism and personability…”

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Philip Pendergrass

Personal Injury Lawyer

“These folks are great! Very skilled, very conscientious, with a lot of follow through, and reasonable pricing. Always accessible and go the extra mile when needed. I strongly recommend this….”

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Steve Rubin

Personal Injury Lawyer

“…They have put us on the first page of Google for a variety of important search terms. I now feel that my law firm is on equal footing with larger law firms in the very competitive sphere of digital marketing…”

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Charles Legal, PLLC

Personal Injury Lawyer

Want to become the first firm injury victims talk to in your locality?

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