Are you looking to amp up your law firm’s digital marketing? Well, while you can always go the DIY route, it can be time-consuming. The most efficient and effective way (if you can afford to) is to hire an agency. Let’s look at the types of lawyer marketing agencies you can consider, and some of the best agencies you can hire this year. But before we get into that, let’s answer a basic question.
Is it Worth it to Hire a Lawyer Digital Marketing Agency?
Yes, choosing the right legal digital marketing company can help your target audience find your law firm much easier. The agency provides you with services that can increase the visibility of your business in channels where your audience hangs out. Working with experts can save time and get leads and clients for your company quicker than usual.
Now that we’ve established how an agency can add value to your business, here’s a look at the types of agencies you can consider for your law firm.
5 Types of Lawyer Marketing Agencies
Here are the five general types of agencies lawyers can use to promote their legal services:
- Lead generation agency: Acquires high-quality leads for you while you take care of converting them into clients.
- Digital marketing agency: Builds a well-coordinated strategy for promoting your law firm online.
- SEO agency: Ranks your site pages on Google search for your target keywords, allowing you to attract highly targeted website traffic.
- PPC agency: Launches a paid campaign for showing your ads directly to your target audience to generate leads and clients quickly
- Full-service agency: Uses online and offline marketing tactics to get the most leads from various channels.
Okay now that you know the types of agencies, let’s look at the top digital marketing agencies for attorneys in 2023. Note that they will typically offer SEO, PPC, and website design services as well. Let’s get started with the first agency on our list.
10 Best Digital Marketing Agencies For Lawyers in 2023
1. On The Map Marketing
Digital Marketing Services Offered: SEO, Website Design, PPC
Year Founded: 2010
Headquarters Address: 200 SE 1st Street Miami, FL United States 33131
Notable Clients: Stroleny Law, Weber Law, Roberts Jeandron Injury Attorneys, Fasig Brooks Law Offices
Our award-winning marketing agency provides one of the best—if not the best—end-to-end digital marketing services for attorneys and law firms.
On The Map Marketing started with ranking firms and attorneys on the map using our tried-and-tested local SEO and Google My Business tactics and strategies. Now, we’ve expanded our offerings and have marketing experts who can handle search engine optimization (SEO), website design, pay-per-click (PPC), and content marketing.
Our approach ensures that you own the website that we help you build and optimize for you. So, even if we conclude our marketing services, you have complete control over your site and its associated accounts.
But while you’ll also get to keep your Google search rankings, you’ll need to keep developing and launching SEO campaigns to sustain your high keyword positions and organic traffic. That means you’ll still need our continued expertise to generate more leads and revenue for your law firm or legal practice.
Here are just some of the examples of law firms we’ve helped through the years:
1. In a couple of years of working with the premier personal injury law firm, Fasig Brooks, we developed a new website for them that covers the multiple locations it services and redirected links from their old site to the new pages.
We also launched a content strategy and GMB optimization plan to hike up its organic traffic. Our efforts led to 152.39% more organic traffic and 46.06% more leads.
2. Hipskind & McAninch, LLC increased organic monthly visitors by 435% and leads by 411% by enabling us to draft a new web design and create high-quality content that expertly showcases their law practice knowledge.
3. We helped develop and implement a link building strategy for criminal defense law firm Weber Law, besides implementing an SEO and content strategy for their website. The result was a 152% organic traffic increase in eight months.
2. Legal Brand Marketing
Digital Marketing Services Offered: Legal Lead Generation, Legal Domains
Year Founded: 2004
Headquarters Address: 26565 Agoura Rd., 200, Calabasas, CA 91302
If you’re running out of clients for your legal services, you need to boost your lead generation efforts, something that a marketing company like Legal Brand Marketing knows a thing or two about. It helps your organization drive highly qualified leads to your law firm via various online campaigns.
The beauty of its marketing solutions is that the agency follows a pay-per-lead model delivered in real-time via email or text. So, if you don’t receive any leads from its team, you don’t have to pay for anything.
The company can also funnel leads to your specific marketing team members equipped to close one each into new clients, resulting in higher conversion rates.
The agency caters to a wide range of legal practice areas. So, whether you’re a bankruptcy lawyer or work for an agency specializing in family law, you can be sure that Lead Brand Marketing will deliver potential clients without fail.
Digital Marketing Services Offered: SEO, PPC, Social Media Marketing
Year Founded: 2013
Headquarters Address: 2008 W. Main St., Suite C, Marion, IL, United States, 62959
Notable Clients: Dolman Law Group, the Levin Firm, Stewart J. Guss
For high-end personal injury attorneys and law firms looking to outrank their competitors with a sizable budget, Rankings.io is here in your defense.
This legal marketing agency is fully aware of how ruthless this online niche is and how it takes more than strategy and execution to reach the top of search engine results pages (SERPs). These things make Rankings.io more than equipped to develop and implement a complex and personalized law firm SEO strategy, regardless of your organization’s size and needs.
With a minimum monthly engagement of $10,000, clients will be able to see a return on investment in as early as six months. Critical to its success is its team’s ability to implement SEO services quickly and communicate its strategies and results with partners effectively, resulting in aggressive organic growth.
4. NOMOS Marketing
Digital Marketing Services Offered: Web Design, SEO, Content, PPC, Social Media
Year Founded: 2018
Headquarters Address: 454 Coleman Blvd Suite 2-D, Mount Pleasant, SC 29464
Notable Clients: Bennett Law Center, Foster Massengil Attorneys at Law, Modern Law Practice
Promoting your legal service via a professional-looking website and social media isn’t as easy as it seems. However, NOMOS Marketing makes website creation, social media, and email marketing simple and effective.
The online marketing agency designs custom and semi-custom legal websites that balance form and function. Not only are the sites responsive and fast-loading, but they have also been optimized for search engines. This is thanks to the unique content the agency will create for you that matches your brand and voice.
To help complement your website, NOMOS Marketing will help strengthen your online brand by publishing personalized content across various social channels. The company will create boosted posts and social ad campaigns designed to help increase engagement with your target audience and the visibility of your law firm or services.
Digital Marketing Services Offered: SEO, PPC, Web Design, Social Media Marketing
Year Founded: 2001
Headquarters Address: Salt Lake City, UT
Notable Clients: Yekrangi & Associates, Owenby Law, P.A,., Arnold & Itkin, LLP Trial Lawyers
Scorpion is the perfect assistant for all your digital advertising needs if you don’t want to deal with creating a website from the ground up and rolling out marketing campaigns to grow your online visibility and leads.
The company will handle everything for you—from ensuring your website is up and running and generates organic traffic to getting positive ROI from your PPC advertising efforts at lower costs. Their efforts can help fill your appointment schedule with highly qualified prospects, build your brand, and improve your brand reputation.
However, one thing you need to know about Scorpion is that they get to keep the website and its associated accounts they help create for you with them if you unsubscribe from their services. So, to maintain the progress of your search rankings and existing campaigns, you need to commit to them for an extended period.
Also, you can’t access the PPC campaign that Scorpion is running for you. While the agency can deliver positive results, you are not privy to how its team does it.
To be fair, you signed up with Scorpion specifically to take away the trouble of worrying about marketing strategies and campaigns. Nonetheless, this is a factor worth considering when choosing which law firm marketing agency to use.
Digital Marketing Services Offered: SEO, Web Design, PPC, Content, Social Media Marketing
Year Founded: Content
Headquarters Address: 10080 Carroll Canyon Rd, San Diego, CA 92131
Notable Clients: Colburn Law, The Doan Law Firm, Stewart Law Group
iLawyerMarketing offers a gamut of solutions to help personal injury and criminal defense attorneys improve their online presence and ability to generate clients. Through its SEO services, the agency sits down with you to discuss your marketing objectives. It will also evaluate your website and competitors to develop a strategy to win SERPs.
In relation to SEO, its content marketing services, from video production to legal content writing, help position your business as an authority in the legal industry. Its team will conduct market research for your business to create content that’s a cut above the rest.
The SEO agency also offers web development services to help your law firm website perform much better on organic research and attract more prospective clients. On the other hand, its PPC solutions help you launch campaigns on Google Ads and other platforms to increase your traffic and conversions while your SEO campaign takes shape.
7. BluShark Digital
Digital Marketing Services Offered: SEO, PPC, Content, Social Media
Year Founded: 2015
Headquarters Address: 500 Penn St NE, #2, Washington, D.C 20002
Notable Clients: McCready Law, Charles E. Boyk Law Firm, John H. Fisher Law Firm
As a full-service SEO agency, Blushark Digital helps you establish an SEO strategy specific to your business model. It starts by running a technical audit of your website to identify and fix issues to make it load faster and easily crawlable by search spiders. Its team of experts then researches the best keywords to optimize your site pages with well-written content people.
The legal marketing company expands your online reach by making your business listing appear on the local 3-pack. It optimizes your Google Business Profile (GBP) for your main branch and satellite offices and creates local citations for NAP consistency. It also helps you generate more positive reviews on Google Reviews and AVVO.
Aside from SEO, the agency offers PPC and social media services as part of its attorney marketing plan. Get immediate leads from highly-targeted ads it manages and launches for you. Also, build a vibrant following on social media and engage with your target audience on your chosen platforms.
8. Juris Digital
Digital Marketing Services Offered: SEO, Web Design, Content Writing, LSAs, PPC
Year Founded: 2015
Headquarters Address: 1415 Park Ave W Denver, CO 80205
Notable Clients: Silva Injury Law, Vantage Group Legal, Massingill Law
Juris Digital is an internet marketing company that gives law firms better opportunities to find and attract potential clients. If you choose it as your SEO partner, one of its team members will learn more about your law firm before sending you a proposal. The custom plan is designed to help you reach your goals, from improving public relations to acquiring more traffic.
With help from its legal writers, Juris Digital will create authoritative content on your behalf. The articles display your full legal knowledge to your audience and increase your chances of ranking on Google search. On the other hand, its website development solutions help redesign your site to improve its user experience and search performance.
If you want immediate results from your marketing plan, the agency’s PPC and local service ads (LSAs) management allows your business to take prime real estate on Google SERPs. Juris Digital manages your ads by choosing keywords to bid for and budgeting for the campaigns. Its experts will also tweak your ads in real-time to improve their performance.
9. Gladiator Law Marketing
Digital Marketing Services Offered: Web Design, SEO, PPC
Year Founded: 2015
Headquarters Address: P.O. Box 34, Richmond, KY, United States, Kentucky
Notable Clients: Attorney Jeremiah Denslow (Ohio), Attorney Michael Panella (Florida), Attorney Trista Price (Colorado)
As its name suggests, Gladiator Law Marketing offers battle-tested marketing tactics to help your law firm beat the competition. The agency prides itself on having a high client retention rate due to the success of marketing campaigns for customers.
The company’s web design services help you make a good first impression on your prospects. By designing your website that captures your law firm’s personality and brand, you can stand out from the pack, resulting in more leads and clients.
Next, the agency will help get your legal services in front of your target audience. Its SEO services let you rank higher on organic search. It will first fine-tune your site by fixing issues preventing search spiders from crawling and indexing your site pages. The company will then publish optimized and helpful website content publishers want to link to.
On the other hand, Gladiator Law Marketing’s PPC services provide you with immediate visibility on SERPs. Its team of ad experts will help show your business to highly targeted leads and manage your campaign so you don’t exceed the budget.
Digital Marketing Services Offered: SEO, PPC, Web Design
Year Founded: 2013
Headquarters Address: 1111 6th Avenue, Suite 300, San Diego, CA 92101
Notable Clients: Mission Personal Injury Lawyers, Attorney Brian White, Briski Law Firm
The family-owned business based in California takes the marketing efforts of large and small law firms to the next level. It offers a customized legal marketing package that addresses your needs, with SEO as its foundation. The plan consists of on-site optimization, content creation, link building, and local SEO to help improve your visibility on Google search for your keywords.
To help with your SEO strategy, the agency can design a more professional and beautiful version of your website. Its team of web developers observes the best web design practices to ensure that your site looks good without compromising its speed and performance.
LawRank also specializes in PPC advertising if you’re looking for a quick way to generate leads in a short period. LawRank can identify keywords to bid for, design your creatives, and monitor the campaign as it happens to increase your conversion rate.
How to Choose The Best Digital Marketing Agency For Your Law Firm?
You must entrust your law firm to a marketing agency with a proven track record of successful case studies in the legal industry. It should also offer the best legal marketing services to help your business acquire more clients and referrals.