Lead Generation Services for Lawyers
What are Lead Generation Services?
Lead generation services are companies that help businesses like law firms find potential and qualified clients. These companies identify, attract, qualify, and deliver leads so lawyers can save time and focus on their primary tasks.
How Much Do You Pay For Lead Generation Service?
For lawyers, lead generation services can cost between $2,000 to $20,000 per month, or $20 to $200 per lead if the provider offers pay-per-lead pricing.
11 Best Lead Generation Services for Lawyers
There’s been a rise in lead generation services these days, and many specialize in law firms and legal professionals. Here are the top picks if you’re looking for the best lead generation services for lawyers.
1. Nolo
Nolo provides lead generation for attorneys using a pay-per-lead model, which means you only pay for the leads you get. This setup is ideal for smaller firms or any firm that prefers a flexible, cost-effective option.
Nolo users can view real-time statistics of all leads in a unified dashboard and leads can be sent via e-mail or a legal customer relationship management (CRM) system. Law firms who’ve used this service appreciate the quality of leads they received and like that the pricing structure is budget-friendly.
Services offered: Lead generation, Online directory
Practice areas: Personal Injury, Criminal Defense, Family Law, Estate Planning
Pricing: Not available
2. Avvo
Avvo is an established lead generation service for lawyers and is known for its high-traffic legal online directory. Lawyers are notified of potential clients looking for legal services that match their practice area and are given 24 hours to respond to the inquiry. Reviews indicate that Avvo’s system is simple and easy to use for lawyers and that the platform ensures it delivers qualified leads.
Services offered: Pay-per-lead, Direct leads, Lead Intake
Practice areas: Personal injury, Family Law, Employment, Estate Planning, Criminal Defense
Pricing: Starts at $399 per month
3. Expertise
Although it’s not exclusive to the legal industry, Expertise.com is a platform that matches professionals with potential clients using advanced algorithms, verification, and screening. The platform acts as a matchmaker for potential clients and lawyers in many practice areas. In addition, lawyers can create a profile to help boost their visibility and attract prospective clients. Lawyers who have used this service noted an increase in quality leads.
Services offered: Lead generation, Concierge service
Practice areas: Personal Injury, Criminal Defense, Defamation, Medical Malpractice, Employment, Immigration, Family Law
Pricing: Not available
4. FindLaw
FindLaw is a resource for legal information online and includes a growing lawyer directory where people can find lawyers in all practice areas. Users can find a lawyer by location, legal issue, lawyer profile, or name. FindLaw also provides marketing services for lawyers including website development, search engine optimization (SEO), and lead generation. According to reviews, lawyers benefit greatly from the platform’s wide reach but others say that limited top positions in its directory search results can limit the attorney profiles that clients see.
Services offered: Lead generation, Legal directory, Case evaluation, SEO, Web design, Content marketing
Practice areas: Bankruptcy, Business, Education, Elder Law, Employment Law, Immigration, Litigation & Appeals, Medical Malpractice, Real Estate, Wrongful Death
Pricing: Not available
5. Unbundled Attorney
Unbundled Attorney is a lead generation service that offers exclusive leads for lawyers offering limited-scope representation. Leads are offered to one lawyer only and are sent in real-time via email and SMS. Law firms that used this service are happy with the results, with most of them increasing their revenue and growing their clientele.
Services offered: Exclusive leads
Practice areas: Family Law, Immigration, Bankruptcy, Estate Planning
Pricing: Not available
6. Thumbtack
Thumbtack is an online directory that features local service professionals in various industries from home improvement to professional services like law firms and lawyers. The platform lets potential customers search for a service they need and Thumbtack shows them vetted professionals in their area. While the service is free for customers, service providers need to pay a fee to interact with inquiries from prospective customers. Reviews indicate quality and relevant attorney leads, while others note that some leads are far from their business’s location.
Services offered: Lead generation, Marketplace profile, Quote and bid management, Payment processing
Practice areas: Family Law, Personal Injury, Employment, Immigration, Bankruptcy
Pricing: Not available
7. Lawyers.com
Lawyers.com is a popular online legal directory that also offers marketing services like lead generation, SEO, and paid advertising. Law firms can pay to appear on top of search results, add dofollow backlinks to their site, and answer client inquiries via a call-answering feature called LawyerLine. Law firms prove to have had varied success with this platform, with most reviews indicating a boost in online presence and a stream of new, qualified leads.
Services offered: Legal directory, Paid listings, Custom Websites, Lead generation via LawyerLine
Practice areas: All practice areas (Here’s a full list)
Pricing: $277/month (Paid listings); Cost per lead varies per practice area
8. LegalZoom
LegalZoom is a legal directory where users can enter the state and practice area of the lawyer they’re searching for. Customers can sign up for a monthly subscription to consult with lawyers for a fixed fee. Lawyers can list their profiles in the directory and connect with prospects within the platform. There’s no membership fee for creating a listing but the service follows a pay-per-lead model. Lawyers who have used this service appreciate the monthly income from user subscriptions and that there are no referral fees.
Services offered: Attorney referrals, Registered agent services, Document preparation, Subscription-based legal advice, Lead generation
Practice areas: Business, Estate Planning, Family Law, Personal Injury, Intellectual Property, Bankruptcy
Pricing: Not available
9. LegalMatch
LegalMatch finds licensed attorneys for clients who need legal assistance. Potential clients submit a form on the LegalMatch website with details about their case. Qualified lawyers on this service receive a notification of new case submissions and decide if they want to take them on. Lawyers who sign up for this service pay a membership fee based on location and specialization. Reviews of this service note that they received high quality leads and that the service had high returns on investment.
Services offered: Lawyer profiles, Lead generation
Practice areas: Family Law, Personal Injury, Bankruptcy, Employment, Intellectual Property, Criminal Defense, Business, Immigration, Real Estate
Pricing: Starts at $455/month
10. 4LegalLeads
4LegalLeads is a lead generation service for lawyers that provides exclusive leads in most practice areas. Leads are delivered in real time and are exclusive to you. 4LegalLeads verifies the phone numbers and emails of incoming leads to ensure their legitimacy. This service requires a subscription to gain access to leads and the partner portal. Lawyers in competitive practice areas (like a personal injury firm) appreciate that leads from this service are exclusive so it gives them more chances of conversions.
Services offered: Lead generation
Practice areas: Personal Injury, Bankruptcy, Business, Consumer Law, Criminal Defense, Employment, Estate Planning, Family Law, Foreclosure Defense, ID Theft, Immigration, Intellectual Property, Real Estate
Pricing: $20 – $1500 per lead (depends on practice area)
11. Leading Response
LeadingResponse is a customer acquisition platform serving businesses in the finance, legal, and healthcare industries. The company uses multi-channel marketing campaigns like digital advertising, workshops, and in-person seminars to generate leads. This platform follows a cost-per-lead (CPL) model along with setup costs and monthly retainer fees. Law firms who’ve availed of this service liked that legal leads are exclusive and received in real-time, but others report that leads didn’t meet their expectations.
Services offered: Lead generation, Digital advertising, Seminar marketing
Practice areas: Personal Injury, Worker’s Compensation, Medical Malpractice, Mass Torts, Immigration, Social Security Disability
Pricing: $40 to $400 per lead (depending on the industry/specialization)
Final Thoughts: Is It Worth Investing in Lead Generations Services?
Paying for leads can be a great way to grow your practice quicker, but remember that lead generation services are worth it only when you achieve:
- Consistent client acquisition
- Faster results
- A competitive edge
- Improved online presence
To avoid making the wrong investment, do your research thoroughly and read reviews on different platforms about the lead generation service you’re considering. As much as possible, go for services that provide exclusive leads and not ones that churn out the same lead for multiple firms.
If you want to learn more about getting a steady flow of clients in the long term, focus on creating a digital marketing strategy. You can invest in a law firm digital marketing agency like On The Map Marketing, which provides comprehensive marketing plans that help your firm grow its online presence and attract new clients with proven strategies that make a lasting impact. Contact us today to get started!
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