6 Best Law Firm SEO Companies For Attorneys in 2024

Let me guess:

Your previous law firm SEO company either burned your budget. Or you’re looking to hire law firm SEO services for the first time.

Either way, below is a list of chosen few elite lawyer SEO agencies in the US. They have delivered stellar results in terms of delivering actual cases for attorneys through search engine optimization. No surprises for guessing first law firm digital marketing agency on our list:

1. On The Map Marketing

Established in 2009, our firm specializes in search engine optimization for legal practices, particularly for personal injury and criminal defense firms. While we started with local SEO, now our legal marketing expertise extends to the full spectrum of SEO, including organic search optimization, Google Business Profile optimization, link building, keyword research, content creation, etc.

We’ve helped clients rank in the most competitive geographies in the nation including for phrases like:

• Car accident lawyer Miami,
• New York personal injury law firm,
• Los Angeles criminal defense attorney

Depending on the requirements of your law firm SEO campaign, we allocate resources across: content, links, and technical website development hours. Our team works in 90-day sprints. Based on your feedback and the results we see, the SEO strategy is iterated.

Our customers frequently commend our outstanding customer service—you’ll never be just another client. We give special attention to each of the law firms we work with, and are happy to offer data-backed market intelligence on something like the next strategic location where you can scale your firm’s presence.

Explore some of our law firm marketing case studies, or just contact us to get started with your law firm SEO campaign.

Let’s move on to some other SEO services you can consider for your law firm’s website.

2. Rankings.io

Rankings.io was founded in 2013. This is another law firm marketing agency that’s dedicated to propelling personal injury lawyers to the top of search engine results pages (SERPs).

Like all the SEO agencies, they offer all SEO services to improve your online presence—law firm’s website design, local search optimization, legal industry content creation, building backlinks, and increasing your organic search traffic.

But what sets them apart is that they offer a personalized experience for each law firm, with transparent communication, excellent customer service, a proactive approach, and meticulous attention to detail.

And now, they’re expanding their SEO services to all legal practices.

They stand out for their commitment to “first-page rankings on first-name basis,” team management, in-depth industry knowledge, proactive approach, data-driven decision-making, and consistently delivering high-quality outcomes.

Continue reading: Rankings io Review: Is It The Best Lawyer SEO Agency?

3. LawRank

Founded in 2014, LawRank is a great SEO agency that’s focused on one goal—advancing personal injury law firms to the first page of Google search results.

Plus, the owner of the marketing agency is a UCLA School of Law graduate, which adds a lot to their credibility.

Their end-to-end SEO services are majorly for personal injury law firms and include content written by attorneys.

What sets LawRank apart is their professionalism, impressive industry knowledge, customer support, and the fact that they actually listen to their clients, are open to new ideas, and always prepared. It helps them gain the trust of their clients.

Continue reading: LawRank Review 2024: Details, Pricing, and More

4. iLawyer Marketing

Established in 2005, iLawyerMarketing is a full-service SEO agency that serves personal injury, lawyers, criminal defense attorneys, and family law firms.

While they guarantee their marketing effort, they acknowledge that SEO results cannot be guaranteed. What sets them apart is that they want to work with their clients for years and years to come.

We all know that SEO is a long-term game. So, to work with a client for a long period of time, you’ll need to get results for them consistently. Their client reviews show that they get it.

It’s like saying that when you put in the right work, the results follow.

On the plus side, their team is highly attentive, responsive, and professional.

Continue reading: iLawyerMarketing Review 2024: Cost and Pros & Cons

5. Juris Digital

A relative newcomer on the scene (founded in 2015), Juris Digital focuses on SEO, particularly for small law firms. Their approach is comprehensive, offering end-to-end SEO services.

While they don’t lock you into contracts, they recommend a minimum 12-month commitment to maximize results. The best part is that they implement a strict policy limiting the number of competing law firms they work with in a specific market, ensuring you receive focused attention.

Additionally, they keep a track of everything so you can clearly see where your results are coming from and which strategies are working best for you.

Their team of experts is highly responsive, uses efficient processes, and creates the strategy keeping the client’s goal and market in mind.

Continue reading: Juris Digital: Pricing, Features, and 2024 Review

6. Comrade Digital Marketing Agency

Comrade Digital Marketing Agency, established in 2007, is a one-stop shop for all SEO needs, catering to a wide range of legal specialities including personal injury and criminal defense.

They prioritize transparency by clearly communicating everything from costs and budget allocations, to explaining performance reports.

Plus, the marketing agency goes above and beyond to ensure tasks are completed, with project managers who collaborate effectively. Their commitment and punctuality on consistently delivering results is impressive.

Continue Reading: Comrade Digital Marketing Agency Review

How Much Do Law Firm SEO Services Cost?

Law firm SEO cost can vary from $3,000 to $15,000 monthly. The exact cost of law firm SEO services will depend on your law firm’s current website rankings, the level of competition in your area, and your practice area. The pricing can further exceed the given cost if you want to combine your search engine marketing with other marketing services such as pay-per-click advertising, website design, content marketing strategy, social media marketing, and solely focus on lead generation to get new clients.

For instance, smaller markets with less competition can be cheaper (~$3,000). Practice areas like personal injury in a competitive market often require more aggressive strategies with an in-depth audit and SEO plan with a PPC plan. Their pricing can go $5k to $15k per month.

Doing SEO Inhouse Vs. Hiring a Lawyer Marketing Agency

It depends on your law firm’s goals, resources, and current growth.

Building an in-house team helps you in direct communication and lets your staff truly understand your brand. But you’ll need a diverse team of experts, which can be expensive — including the cost of hiring, training, salary, retirement benefits, insurance, and office space — and time-consuming.

Plus, keeping up with SEO algorithms while focusing on user experience could be a real challenge, and mostly, you’ll be experimenting and analyzing your SEO marketing campaigns before you start to see any tangible results.

An SEO agency, on the other hand, brings instant expertise of SEO and your industry and provides a team of specialists for content, link building, and technical SEO.

Outsourcing your SEO efforts can save you a lot of time and be more cost-effective than building an in-house team, especially if you are a new firm seeking rapid growth.

But it’s important to remember that SEO results take time. So, you can expect to see a difference in 3-6 months, no matter which route you take.

Is AI Expertise Important When Hiring an SEO Provider?

Actually, yes.

Artificial intelligence is here to stay, and just like the majority of other industries, it has impacted SEO too. For instance, Google’s RankBrain now leverages cutting-edge AI algorithms to personalize search results, enhancing accuracy and relevance.

So, here’s what you can consider while evaluating law firm SEO companies.

• Understand the influence of AI: Your chosen marketing company should comprehend AI’s impact on SEO and be able to explain its role in search engine rankings volatility and outlining plans for AI integration into strategies.
• Inquire about the agency’s stance on AI-generated content: All of your content should be lawyer-approved and of high-quality.
• Explore the agency’s philosophy: How do they view AI’s potential? Discuss their approach to leveraging AI tools while maintaining human oversight to comply with legal requirements and uphold your firm’s brand voice.

Will The Above Agencies Not Burn My Law Firm SEO Budget Like My Previous Provider?

The short answer is: no.

Many big name law firm SEO agencies lock firms intro contracts. They don’t even let you own your website. They run turnkey SEO campaigns, use shady tactics, and rarely deliver results that help your bottom line. We’re sorry if you’ve been in such a situation.

But all of the attorney SEO agencies we talked about above have a proven track record. Whether you go with us or the others, each one is a niche agency that has built years of legal SEO expertise. By all means, these service providers will make realistic promises and develop a customized strategy that aligns with your law firm’s marketing goals and budget. You could expect to see real cases and a tangible return on investment—most likely within an year—working with one of these premiere agencies.

How to Find the Best Law Firm SEO Agency For Your Firm’s Needs?

Here are some tips to find a lawyer SEO company for your firm:

Niche lawyer case studies: Any team of SEO experts without expertise in promoting legal services may not work well for you. So request agencies to share their case studies of working with law practices. Ideally you want to work with an agency that has online marketing experience in a similar practice area and geography, or in a similarly competitive market.

If they’ve achieved success for a law firm in a market similar to yours, they are more likely to replicate it for yours.

Evaluate their reputation: Research online reviews, track record, and testimonials. Look for a SEO company known for responsiveness, accountability, and delivering results in the form of leads, not just vanity metrics (like pageviews, link counts, content volume, or social media likes and shares).

Ensure you own your marketing assets: Beware of agencies locking you into contracts and then charging extra after termination for resources like website content, graphics, or web design. Ensure you own what you pay for, with clear ownership of all marketing assets created during the campaign. Avoid lengthy contract termination periods if possible.

Get on discovery calls with multiple agencies: Schedule discovery calls with multiple shortlisted agencies or you find through referrals or online directories. This allows you to assess their approach, communication style, and see if you feel like their team is the right fit for your law firm. Many agencies offer free marketing strategy audits or consultations – take advantage of these to get a deeper understanding of their services. Finally, evaluate what different agencies are offering before making a decision.

If you want to evaluate our expertise, contact us and share your requirements with you. Our team also offers a custom marketing audit to firms we’ve a mutual fit with.