Law Firm Digital Marketing Agency

On The Map Marketing will get you more client phone calls and lead form submissions that turn into cases.

  • Custom attorney website optimized for search engines,
  • Smart law firm SEO to put your firm on the map for relevant keywords, 
  • Full-stack team to manage your legal digital marketing end-to-end,
  • Personalized and responsive account management,
  • High-quality legal content that caters to your brand, audience, and local regulations,
  • Transparent reporting on your calls, cases closed, and organic traffic: accessible 24 x 7.

Call us at 305-614-2847 or fill the lawyer digital marketing services proposal form.


Contact us to find quick growth opportunities for your law firm!

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84% of law firms said they plan to increase their spending on digital marketing...

The spending on digital technology and programs forecast

Forget traditional marketing. A Calibrate Legal survey found that the spending on digital technology and programs was set to increase in 2020 with the cancellation of in-person events.

Today 68% of online experiences begin with a search engine. Before enquiring about your legal services, a potential client may read local content regarding a legal issue on your website, check your services, the reviews on your Google Business Profile, and the like.

Now, like most attorneys, you might have experimented with social media marketing. However, you need to tailor your law firm digital marketing strategy to integrate all the touchpoints a prospect may run into. 

For this, your law firm site is a key component — and it may need a redesign. You also need a blog, a robust SEO strategy, and a paid advertising campaign if you want instant traffic and leads.

Where do you begin? Well, first:

Allocate up to 15% of your annual revenue to your marketing budget

If you’re like most law firms (over 50% as per the 2020 American Bar Association survey), you probably don’t have a marketing budget. Maybe “no one” is responsible for marketing at your law firm, like the 13% of respondents in the survey above.

If you’re a relatively new attorney and want to establish your credibility, expect to spend a significant portion of your revenue on digital marketing.

You may consider building an internal marketing staff and having attorneys at your firm contribute to digital marketing efforts as and when possible. 

However, don’t let that affect what you do best: taking cases and providing exemplary legal services to your clients.

Outsource your law firm digital marketing to attorney marketing companies

Digital marketing is one of the most frequently outsourced marketing/business development functions as per the Calibrate Legal survey we saw earlier:

The american bar association survey about marketing

The American Bar Association survey we referred to earlier further reveals that site design (36%) and search engine optimization (27%) are the two tasks most likely to be allocated to external marketing consultants.

That’s where OTM comes in:

We’re a trusted law firm digital marketing partner across the United States. We’ve delivered results across most competitive attorney markets.

Law firm areas in which On The Map Marketing under promises and over delivers

We don’t offer a cookie-cutter law firm digital marketing strategy to our clients. Among others, we have converted business for lawyers with our personalized marketing services in the following areas:

Components of OTM’s law firm marketing (and how they will scale your lead generation..)

Data-backed law firm search engine optimization that unlocks quick growth

You may WANT to rank for the most competitive keywords in your locality, but does your law firm’s domain have sufficient weight to pull that feat?

On The Map Marketing wants every dollar of your marketing budget to go a long way. Our law firm SEO services focus on first discovering low-hanging keyword opportunities based on your current rankings. 

Sure we can simultaneously work on the most desirable keywords you want to rank for. However, we’ll share a realistic data-backed plan of the links, content, and budget you need for the same.

Personalized legal content marketing to elevate your brand

In a survey by the American Bar Association, most law firms said they don’t have a blog.

However, do you know that a blog helps you retain clients and attract new ones? You’ve to create content to strategically target people seeking legal information relevant to your practice. 

That’s why our legal content writers craft custom content for your law firm. Don’t worry if you’ve some specific content marketing preferences — they will be documented at the beginning of our engagement.

Want us to consider any regulations relevant to your state while writing for your law firm website? Or do you have specific voice and tone requirements to represent your law firm? 

All your branding requirements will be personally taken care of.

Relevant links at scale to build your law firm’s domain authority 

Links count as votes of trust in search engines, and On The Map Marketing repeatedly finds law firm websites lacking them in quality and quantity. That’s why we’ve perfected systems to acquire more and better backlinks than our competitors, and it’s our magic sauce.

We only start building these off-site citations after conducting a granular link gap analysis and anchor text analysis of your law firm’s website. So you will see your law firm website’s domain authority jump and rank for competitive keywords within months.

Smarter law firm advertising for instant traffic

Want to show at the top of SERPs in front of potential clients looking for hiring legal help immediately

OTM can get you instant traction. 

We’ll set up your pay per click advertising campaigns from the ground up, create landing pages, craft high-converting ad copy, and do conversion optimization. Your law firm will start showing up at the top of SERPs.

Don’t want to bid for those super expensive $500 per click commercial intent keywords? 

Then our PPC managers can find less competitive keywords. 

The goal would still be to get your law firm in front of potential clients searches — while ensuring your budget is spent. We also iterate your PPC campaign basis the lead quality score you share with us.

Custom website development

The 2020 Websites & Marketing survey by the American Bar Association (we referred to earlier) found that 85% of respondents had a website. But only 68% reported having a mobile-friendly one.

If you have an outdated website (with unreadable fonts, bad colors, or poor usability), then On The Map’s team of web designers can do a site redesign for you. 

They will give it a fresh appearance while keeping your brand colors and preferences in mind. Oh, and the site will also be mobile-friendly, offer an exemplary user experience to your target audience, and be primed for receiving organic search traffic. All of this only after the site mockup has been reviewed and approved by you.

And what if you want to make changes to your website down the road? We’ll send a custom quote for them, and our developers will take care of the revisions.

Why On The Map Marketing is a treasured law firm marketing agency

Focused on delivering more of your ideal clients

We won’t boast about placing some keywords on the first page. Nor do we brag about increasing organic traffic. We pride ourselves on our marketing expertise of getting you more phone calls that land you more cases.

We’re a full-service law firm digital marketing agency (with proof of efficacy in the most competitive markets)

Our founder, Rick Hoskins, grew On The Map Marketing by helping attorneys rank on the first page. Today we’re an established digital marketing agency that has achieved results across competitive metropolitan areas (Miami to New York to San Diego and more) and law disciplines (PI to DUI to criminal law and more). 

Our law firm marketing expertise is built on the foundation of robust systems and processes to tackle the most challenging markets.

Ranking on the first page is easy. The real deal in attorney SEO is ranking for lawyer keywords that convert — in SERPs and the local 3-Pack. And we’re all about that!

Personalized and responsive account management by law firm marketing experts

Signing up as a client for our law firm marketing services would mean having access to three points of contact separately for executing each of our services - SEO, PPC, and website design. All our project managers, developers, and designers are responsive and available to answer any questions you have during your campaign.

We believe that a digital marketing agency for law firms must have a client focused approach throughout the relationship. Hence we strive to educate our clients on the digital marketing strategies we’re executing (in detail). You’ll never get a “we know best” answer from us.

Transparent performance reports: accessible 24 x 7 through TrackRight

One of the major pain points of working with digital marketing agencies is unclear communication of the project's progress and results. With OTM, you get transparent reports on your KPIs — accessible to you 24 x 7. 

You get access to your leads, keyword rankings, organic traffic, and conversions in a convenient dashboard of our proprietary software: TrackRight. For your AdWords campaign, you'll get access to your CPL, CPC, overall ad engagement vs. ad spend, and the keywords leading to client calls via PPC.

Scale your law firm with us

Our website marketing for law firms is built to accommodate your growth. We have an award-winning team with the expertise to get you clients across states. We even help you get clients if you expand your law practice across disciplines (PI to immigration to divorce). 

With our team’s wide range of expertise, you need not worry about hitting the ceiling with our resources and systems. 

Here’s how lawyer digital marketing consulting with OTM works:

Step #1: Commitment free audit to discover low-hanging fruits for your law firm

Fill our commitment-free inquiry form, and a law firm marketing specialist from our team will map out the quick growth opportunities for your website in a personalized audit. Our marketing specialist will also scan your market, conduct a competitor analysis, share aspects where you can do better, and recommend one of our SEO packages to start dominating SERPs. 

Decided to go ahead with OTM’s law firm digital marketing services? Awesome, signing up for that contract sets you ready to grow your law business with the help of our legal marketing experts. Once finalized, you’ll be introduced to your three account managers at On The Map Marketing that will handle SEO, PPC, and web design for you.

Step #3: Filling the client intake & content questionnaires and kicking off your law firm’s internet marketing with a goal alignment call!

Now it’s time to learn about your law firm business and your branding requirements. So we’ll have you fill our client intake and client content questionnaires. These will contain questions around: 

  • the kind of clients you want to avoid and your ideal clients, 
  • your best selling services, 
  • your differentiation over competitors, 
  • any notes for the legal content we’ll produce,
  • other marketing efforts you’re pursuing,
  • and your priorities right now.

We kick off your law firm’s marketing with a goal alignment call, and upwards we go from there🔥

Step #4: Setting up your TrackRight account for 24 x 7 transparent reports

For accessing law firm SEO KPIs, we’ll set up your business profile in our proprietary software: TrackRight. It pulls data from Google Analytics, Search Console, and industry-leading tools — 

and you get access to it 24 x 7. Other account managers for your website design and PPC campaigns will also share their updates regularly.

Step #5: Three-month sprint planning and deliberation before we turn on our execution mode 🚀

We believe 3-month sprints are an effective model for strategizing, executing, and iterating our campaigns. So our law firm SEO specialist will design a three-month plan allocating your budget across content and links — and sharing the keywords we plan to go after. 

You can make recommendations and tweaks to it. Similarly, the PPC manager and website developer will share their plan of action for your feedback. Once approved, your personalized law firm marketing strategy is executed.

Step #6: Ongoing reporting on KPIs and digital marketing campaign management

Your three account managers will regularly share updates on all relevant metrics for your campaign. These include (but are not limited to):

  • organic traffic, 
  • ranking jumps and drops,
  • GMB updates, 
  • client calls via PPC, 
  • CPC for keywords you bid on, 
  • updates on your law firm’s site design.

There will be monthly touchpoints to review the campaigns, and you can access relevant reports inside TrackRight: 24 x 7 x 365.

But what if you want to review a component of your digital marketing strategy? We believe in fact-based client education, so feel free to ask questions to your account managers at any time.

Step #6: Ongoing reporting on KPIs and digital marketing campaign management

Your three account managers will regularly share updates on all relevant metrics for your campaign. These include (but are not limited to):

  • organic traffic, 
  • ranking jumps and drops,
  • GMB updates, 
  • client calls via PPC, 
  • CPC for keywords you bid on, 
  • updates on your law firm’s site design.

There will be monthly touchpoints to review the campaigns, and you can access relevant reports inside TrackRight: 24 x 7 x 365.

But what if you want to review a component of your digital marketing strategy? We believe in fact-based client education, so feel free to ask questions to your account managers at any time.

Success story of our past law firm SEO client.


Form submissions & calls


Organic traffic

$5k / mo

Traffic value growth


Ranking keywords

Stroleny logo

Law Firm SEO Case Study: How Stroleny Law achieved a 4175% increase in monthly leads in 10 months

Frequently asked questions about online marketing for lawyers

Hire an internet marketing agency for attorneys that becomes your long-term asset

Many service providers might promise a significant online presence. However, On The Map Marketing builds customized strategies to help your law firm grow. Why not get a free law firm marketing audit for your website by pressing the button below and filling the form that pops up?

Get a FREE Marketing Proposal

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