Full-Service Law Firm Digital Marketing Agency
Web design, SEO, digital advertising, and content marketing—all under one roof. Get in touch with our in-house marketing experts to create a strategy for you.
Why Do Attorneys Need Digital Marketing?
Essentially a sound digital marketing plan ensures that people looking for legal help can find your law firm website on Google and other places where they look for help. Here are its top benefits:
- Increased visibility in your service area: Today, when prospective clients need legal representation, they no longer turn to yellow pages — they conduct online research. SEO and social media marketing ensure you interject their research for legal services in your locality.
- Cost-effective lead generation: You can buy legal leads or just rely on referrals at the courthouse. But a strategic plan with a mix of digital marketing tactics ensures you build a recurring lead engine that gets you new clients on autopilot.
PPC campaigns, for instance, can get you instant traction at the fraction of the cost of a TV ad. SEO takes time but can get you high quality leads at the fraction of the price you might have in traditional marketing campaigns. - Earn a competitive advantage: Many law firms are still reliant on traditional law firm marketing tactics such as referrals or event marketing alone. Marketing offers a relatively level playing field against firms with millions of dollars in marketing budget.
Many Legal Marketing Agencies Just Talk.
We Deliver Results!
These case studies just scratch the tip of our lawyer marketing expertise.
Our Marketing Strategies Are Holistic
We’re a full-service marketing agency for law firms offering the following set of services under one roof (you can choose to begin with just one of these services too!)
Attorney Website Design Google and Your Clients Equally ❤️
We design beautiful attorney websites with stellar user experience and a strong tech foundation to ensure your clients and Google are both impressed.
Organic and Local SEO to Dominate Your Service Location 🏙️
Our team of search engine optimization experts optimize your listings, promote your site, and execute a content strategy to get your law practice on every nook and corner of map as well as organic results in your service area.
High Quality And Optimized Content That Represents Your Firm ✍️
Creating legal content is time-consuming and detail oriented. Our legal writers work with marketing strategists and editors to craft optimized content that represents your brand.
PPC to Get You Instant Traction ⚡
Besides an organic strategy, we use pay-per-click (PPC) advertising to get your firm in front of your potential clients. The combo of SEO and PPC helps you reach your short and long-term attorney marketing goals.
Attorneys Love Our Marketing Services
“A lot of smaller personal injury firms start with a connection to a judge. We didn’t have that, so we had to build it from the ground up. And we could not have done that as quickly and efficiently without On The Map. They showed us time and time again that we can trust them. They’ve nailed it every time.”
Partner at Hipskind & McAninch
“Working with OTM has been a game-changer for our law firm. Not only have they helped us refine our SEO strategy and improve our search rankings, but they’ve also ensured that the leads coming in are the right fit for our firm. Their expertise and dedication to our firm has allowed us to spend less time sifting through irrelevant inquiries and more time helping real clients who need us. We couldn’t be more pleased with the results!”
Chief Marketing Officer at Wagner Reese, LLP
We Offer Customized Marketing Solutions For The Legal Industry
Whether you’re a family law firm or another legal services provider, our team can deliver personalized campaigns across the following practice areas. We also recommend pairing your marketing efforts with the right law firm case management software to maximize ROI.
Intellectual Property and Patent Lawyers
How Our Law Firm Marketing Agency Works With Clients
1. Discovery Call
We’ll discuss your business goals and your needs from a marketing partner to evaluate our fit.
2. Legal Marketing Audit
Next, we analyze your current marketing efforts (whether run by an SEO agency or DIY), identify growth opportunities, and prepare a custom plan.
3. A Custom Marketing Strategy
We’ll then share some marketing packages with timelines and costs.
4. Onboarding and Scaling Your Marketing
Once we set up your account, our digital marketing team executes your marketing campaign in 90-day sprints.
5. Ongoing Reporting and Analysis
With all of our marketing services, you get an account manager. They share regular updates on your campaign, get your feedback, and adjust the marketing strategy as needed.
Every Law Firm Marketing Service Under One Roof
Most firms start with one or two channels and add more as they grow. These are the legal marketing services our team runs in-house, each with its own detailed page:
- Law firm SEO: local and organic rankings, content and link building.
- Law firm PPC: Google Ads and Local Services Ads for immediate leads.
- Law firm website design: fast, conversion-focused attorney websites.
- Legal content writing: practice area pages, blogs and FAQs written by legal writers and edited in-house.
- Social media marketing for law firms: organic social and paid social campaigns.
- Digital PR for lawyers: media coverage and authoritative backlinks.
- Law firm video production: attorney profile, FAQ and ad videos.
- AI-powered SEO and digital marketing: visibility in AI search and assistants.
How We Build Your Law Firm Marketing Plan
The right channel mix depends on how fast you need cases, your budget and your competition:
- New firm or new office: PPC and Local Services Ads for immediate calls, plus a Google Business Profile and a site built to convert, while SEO starts compounding.
- Established firm, flat growth: an SEO and content program for your highest-value case types, with PPC focused on the terms organic search cannot win yet.
- Competitive markets (personal injury, criminal defense): all channels working together, with digital PR to build the authority needed to rank.
Useful background before you plan: attorney marketing ideas, how to create a law firm marketing budget and legal marketing statistics.
How Much Does a Law Firm Digital Marketing Agency Cost?
Monthly digital marketing retainers for small businesses and law firms typically range from $2,000 to upwards of $10,000, depending on how many channels you run and how competitive your market is (see our digital marketing pricing guide).
- PPC management: $1,000 per month or 10% of your ad budget, whichever is greater, plus your ad spend.
- SEO: professional SEO agencies typically charge $3,000 to $5,000+ per month, more in competitive practice areas (SEO pricing).
- Website design: a one-time project (web design pricing).
We quote after a free marketing audit, so the plan is sized to your goals rather than a fixed package.
Law Firm Marketing Results Across Every Channel
Results from our published law firm case studies:
- SEO: Wagner Reese achieved a 1,353% ROI with targeted SEO; Hipskind & McAninch scaled organic case revenue by 1,763%; Roberts Law Firm grew organic leads 150% in 18 months.
- PPC: Hansford McDaniel achieved 80 retained cases with PPC in 12 months; Nunez Law generated 17 leads from PPC in 2 months.
- Digital PR: 844SeeMike captured 738 media features with reactive PR; Angel Reyes & Associates earned 1,317 media placements; Wagner Reese built authority with thought leadership PR.
- Social media: GTW Lawyers increased social media engagement by 92.5% in six months.
Marketing Strategies for Your Practice Area
Each practice area needs a different mix. Our guides for the areas we work with most: personal injury, family and divorce, criminal defense, DUI, immigration, estate planning and bankruptcy. We also have dedicated pages for personal injury marketing, mass tort marketing and tax lawyer marketing.
Who Works on Your Marketing Campaign
On The Map Marketing is a Miami-based digital marketing agency (1 SE 3rd Ave, Suite 2050) with more than 50 people across our Miami headquarters and our Riga office, and we have worked with 300+ clients. Law firms are our core focus: the case studies on this page are law firm engagements, and the testimonials come from partners and marketing leaders at those firms.
Your campaign is handled by our in-house team of SEO managers, PPC specialists, legal writers and editors, designers and developers, with a dedicated account manager as your single point of contact. You can meet the team on our About page.
Law Firm Digital Marketing FAQs
What does a law firm digital marketing agency do?
A law firm digital marketing agency plans and runs the online channels that bring your firm new clients: SEO, pay-per-click ads, Local Services Ads, website design, content, social media and digital PR. A full-service agency coordinates all of them so your budget goes to the channels producing signed cases.
How much does law firm digital marketing cost?
Monthly retainers for law firms typically range from $2,000 to upwards of $10,000 depending on the number of channels and how competitive your market is. PPC management is usually billed separately from ad spend; ours is $1,000 per month or 10% of the ad budget, whichever is greater.
Should my law firm start with SEO or PPC?
If you need cases quickly, start with PPC and Local Services Ads while SEO builds. If you can invest for the long term, SEO usually produces the lowest cost per case over time. Most growing firms run both.
How long does it take to see results from legal marketing?
PPC can produce calls within days of launch. SEO usually shows measurable progress in 3 to 6 months, and 6 to 12 months in competitive practice areas and large cities.
Do you only work with law firms?
Law firms are our core focus, but not our only one. We also work with other local businesses, which is part of the 300+ clients we have served.
How do you report on results?
You get a dedicated account manager who shares regular updates on rankings, traffic, calls, form leads and campaign spend, gets your feedback on lead quality, and adjusts the strategy as needed.
Hire Our Online Marketing Company Today!
We offer a free consultation before taking your marketing to the next level.
