Chintan Zalani
How Roberts Law Firm Achieved +150% Organic Leads in 18 Months
Overview
- Client: Roberts Law Firm
- Service Offered: Organic and Local SEO
- Key Results: +149% organic leads and +807.6% organic traffic
- Period: 18 months (January 2022 to June 2023)
About Roberts Law Firm
Roberts Law Firm is a personal injury practice based in Orange County, California, specializing in car accident cases and related personal injury claims. Before partnering with On The Map Marketing, their online presence was minimal, and they struggled to compete in one of the nation’s most competitive legal markets.
Challenges
Before working with us, here are the main challenges Roberts Law Firm dealt with:
- Low Domain Authority (DA 5): Their low website authority made it nearly impossible to rank for high-value keywords in Orange County. They appeared on pages 6–7 of SERPs for “Car Accident Lawyer Orange County” and similar terms.
- Poor Keyword Rankings: They appeared on pages 6–7 of SERPs for “Car Accident Lawyer Orange County” and similar terms.
- Low Lead Influx: They got only about 169 leads every month, with few converting into consultations.
How On The Map Marketing Scaled Leads For Roberts Law Firm
Roberts Law Firm signed up for our local domination package. Here are the tactics we executed for them to turn around their SEO campaign:
- SEO Strategy: Our team mapped a fresh SEO strategy for the firm based on their goals of ranking for competitive keywords in their locality such as “car accident lawyer orange county.”
- Backlinks: Next we identified and secured high-authority backlinks to improve the firm’s domain rating.
- High-Quality Content: Our writers created authoritative and search optimized content targeting the keywords the firm could get leads from.
Results
Within 6 to 12 months, Roberts Law Firms started seeing improvements in their domain rating, traffic, and leads. By the end of 18 months, their campaign had seen great success.
Here are the key numbers:
- 3.4x Jump in Domain Rating: The law firm’s domain rating grew from 5 to 17.
- +807.6% Monthly Organic Traffic: Rose from ~198 to 1,797 visitors per month.
- +149.1% Monthly Leads: With the rise in targeted traffic, their leads increased from 169 to 421 per month.
How About an Audit For Your Law Firm?
Let us analyze your firm’s strategy and how you stack up against your competition.
