Chintan Zalani
How Law.ninja Achieved +152% Organic Traffic in 8 Months
Overview
- Client: Weber Law
- Service Offered: Organic and Local SEO
- Key Results: +152% Monthly Organic Visitors
- Period: 8 months
About Weber Law
Weber Law is a multi-location criminal defense practice serving California, Colorado, Utah, and Washington. The firm already enjoyed substantial brand-name awareness and traffic prior to engaging On The Map Marketing.
Challenges
Before working with On The Map Marketing, Weber Law was struggling with their SEO. Here were their core challenges:
- Low Website Traffic: The firm got some nice brand-driven search volume but not much beyond that via search engines.
- Undesirable Map Rankings: Weber wanted to rank for terms like “criminal defense attorney” and “DUI attorney” in their target states, but weren’t in desirable spots.
How On The Map Marketing Grew Law.Ninja
The three key components that contributed to the success of Weber Law are:
- SEO Strategy: We identified a mix of geo-specific and high-demand keyword phrases relevant to the law firm. Then planned the other resources that will ensure the law firm ranks for them.
- Custom Content Creation: Our team crafted optimized content targeting targeting phrases such as “Bellevue DUI attorney.”
- Link Building: To help them rank beyond local keywords, we scaled their backlink acquisition to help them rank for broad keywords such as “criminal defense attorney” and “DUI lawyer”.
Wins and Milestones
At the end of 8 months, here’s how the results stacked up for Weber Law:
- 4.16x Jump in Domain Rating: Their domain rating jumped from 6 (February) to 25 (November).
- +152% Monthly Organic Traffic: The law firm’s total organic search traffic increased from 1137 (Feb 2022) to 2867 (August 2022). Of course, the jump correlated with their non-branded traffic.
- Improved Google Maps Rankings: Two primary keywords, “Criminal defense attorney in Utah” (geogrid here) and “DUI attorney in Seattle” (geogrid here), moved into top map positions.
Informative weekly meetings have been very satisfactory…
“We’ve been very hands-on with our SEO Campaign, having an account manager like Andrew, has allowed us to hold weekly meetings to see our growth over time. When operating a campaign of this size, informative weekly meetings have been very satisfactory. SEO is a long-term move, and seeing the website’s traffic uptake has been beneficial for us. SEO can be best described as the snowball effect, its benefits grow and grow over time.”
President at Weber Law
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