SEO for Immigration Lawyers

  • Get more phone calls and form submissions from potential clients
  • Rank for important search terms in your region with robust local SEO
  • Access transparent performance reports through our proprietary software: 24 x 7 
  • Responsive and personalized account management

Call us at 305-614-2847 to enquire about our services. You can also fill out the services proposal form in the right sidebar — we’ll get back with a free SEO audit and tell you where your immigration law firm stands currently.

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Immigration law firms can scale lead generation with search engine optimization

Do you know that 84% of law firms planned to increase their spending on digital marketing technology and programs? Indeed, digital marketing still offers you a level-playing field against those billion-dollar law firms (who might be crowding all the physical collateral in your region).

Specifically, law firm SEO contributes a heavy chunk of digital traffic for attorneys. But the major concern law firms have is: the amount of time it takes to see results from SEO. 

While it may take up to a year to see significant results, this direct response marketing channel converts superbly. While social media marketing seems all the rage for many small businesses, the SEO flywheel pays compounding returns once it starts. 

For instance, in a year of working with On The Map Marketing (OTM), Florida immigration law counsel, fl-ilc.com, increased their website traffic from organic search by 132.57 percent:

Website traffic increase

This corresponded with their average increase of ten positions for important immigration keywords:

Local keywords

They also remain locked in top positions for important local keywords inside Google Maps:

Google maps local keywords

More importantly, their lead generation scaled. Below is a look at their call leads via the above traffic (all the screenshots below are from our proprietary reporting software: TrackRight.

Track right traffic

Here’s how their form leads looked in a year (before they started working with us):

Form leads before

And here’s how they increased in a year of working with us:

Form leads after

Immigration lawyer SEO works. Period. 


So can you do it yourself? 

Well:

Here are three quick SEO tips for immigration lawyers…

Nikolai Hernandez, our SEO team lead, shares some quick DIY SEO tips for immigration law firms.

  • “Create an interactive immigration law firm website with stellar user experience. Have it pass all Core Web Vitals (CWV) guidelines, especially on mobile. Use tools such as Pagespeed Insights for diagnosing and fixing technical issues.”
  • “Produce video content explaining a certain topic in immigration law. You can also answer commonly asked questions about immigration law.

“End the videos with strong call-to-actions to enquire about your services or book a free initial consultation (if that’s a part of your strategy). For instance, “Has your work visa expired? Click Here to see how Florida Immigration Law Counsel Can Assist You Today!”

  • “Find and target keywords that drive value for your law firm.”

But are there any kinds of keywords that consistently tend to work? Nikolai offers three suggestions in the next section.

Three types of SEO keywords for immigration attorneys

You’ll need to conduct keyword research to identify the right keywords for your immigration law firm. However, here are three types (with an example each) you can begin with:

  • Geo-modified keywords such as “immigration lawyer Miami,” 
  • Local keywords such as “green card application near me,” 
  • Long-tail keywords such as “How do I apply for citizenship in the United States?”


Alright, so you can appear for competitive queries like “top immigration lawyers near me” yourself. However without a dedicated lawyer marketing team, you may struggle to keep up with the competition.

Should immigration attorneys outsource their SEO?

The average cost of SEO agencies (as of 2019) as per an Ahrefs survey is $134.66 per hour. Compare that with the average rate that immigration law firms and lawyers can command at over $300 as per a Clio 2021 report:

Clio 2021 report

It makes business sense for immigration lawyers to outsource search engine optimization. It helps that digital marketing is one of the most outsourced functions.

Don’t forget that SEO involves a lot of grunt work. You need to have systems in place to execute the tedious task it entails for achieving SEO success. 

To put our Florida immigration law counsel results in context:

  • we published over 41k words of optimized content across 33 pages, 
  • built over 150+ premium links, 
  • increased the website’s referring domains by 299,
  • and offered round the clock support for website maintenance and updates.
Seo upgrade

If the above feels like a lot of work, then you can have us take care of it end-to-end on your behalf.

Rich ingredients of our immigration lawyer search engine optimization services

Smart keyword research

We find phrases related to your law practice that will establish your topical expertise and give your law firm’s website the best shot to rank in SERPs.

Robust local search engine optimization strategy

Local search results are important for booking new clients in your primary location. We find high-intent local keywords, then build citations and optimize your Google Business Profile to rank for them. 

High-quality SEO content

Our writers are trained in legal content creation that takes care on page SEO and your brand’s needs (by having you fill a content questionnaire when onboarding you).

Premium backlinks

Our legal link building is our “secret sauce” to deliver stellar SEO results. We conduct a thorough link gap and anchor text analysis before building high-quality links at scale for you.

Technical upkeep of your website

Your account’s SEO tech ensures fast loading speed and takes care of basic technical glitches your website runs into. If you’re looking for a fresh look for your website, you can even hire our law firm web design services.

Success story of our law firm SEO client.

+4175%

Form submissions & calls

+3776.85%

Organic traffic

$5k / mo

Traffic value growth

+434.47%

Ranking keywords

Stroleny logo

Law Firm SEO Case Study: How Stroleny Law achieved a 4175% increase in monthly leads in 10 months

Roadmap of an immigration lawyer SEO engagement with On The Map Marketing

Step #1: OTM conducts a free SEO audit to take stock of your current marketing strategy

Our law firm SEO specialists glean over your website and perform competitor analysis to discover any low-hanging opportunities for growth.

Step #2: Sign on an immigration attorney SEO services plan and get a warm welcome

Once you choose an SEO plan to grow your immigration practice with us, you can sign a contract. Then we introduce you to your account manager, and they get on a welcome goal alignment call to understand your business goals. 

Step #3: Setting up your account and onboarding you

Next, we create your profile inside TrackRight, our proprietary reporting software. We understand your practice’s brand requirements by requesting you fill out a client questionnaire.

Step #4: Discussion and finalizing of your personalized SEO campaign

With a singular focus on growing your visibility in search engine results and depending on the services you bought from us, OTM will create a three-month sprint plan for you. After finalizing it, we’ll begin growing your business online. 

Step #5: Regular performance reviews

You can always view your keyword rankings, traffic, and leads inside TrackRight. However, your customer success manager (CSM) will meet you on monthly touchdowns to discuss the progress of your project. You can share feedback on lead quality and we’ll be happy to iterate your SEO strategy based on that.

Why immigration lawyers trust On The Map Marketing’s SEM services…

Otm riga office team

You’re in the hands of immigration law SEO experts

No internet marketing agency can guarantee results in SEO. However, law firm SEO is in OTM’s DNA. We’re an SEO company with a proven track record of ranking attorneys in the most competitive markets across the US. With us, your web presence is in safe hands. 

We cover all the bases of SEO for immigration lawyers

Your point of contact is a single customer success manager (CSM). But they manage a team of expert legal content writers, link builders & outreach managers, and SEO tech working on your website. You need not worry because all the aspects of SEO are taken care of for you. 

Onthemap team

Responsive and personable account management

However, we pride ourselves on providing stellar customer service from SEO experts. Your CSM will be on the top of everything whenever ranking drops or gains happen. They will happily answer your questions about your strategy, how your project’s performing, and everything in between.

Transparent and convenient reporting: 24 x 7 

Once we set up your profile inside our in house proprietary software, TrackRight, you’ll have access to your account’s key performance metrics 24 x 7.

Frequently asked questions about immigration lawyer SEO

  • Immigration law firm SEO entails improving the organic presence of your law firm’s website in search engines for important keywords your target audience is searching for.

  • Consider answering the frequently asked questions you tend to get from a potential client around the immigration process, visa types, green cards, citizenship, and the like.

  • For local SEO, consider keywords such as “best immigration lawyer [your primary business location]” or “immigration lawyer near me.” You can also target keywords relevant to your services, such as “green card lawyer” and “visa lawyer.”

So can we get you more of those immigration clients?

If you’ve scrolled till the bottom of this page, I’m sure you’re convinced that On The Map Marketing can launch your website to the top of search engines. Why delay getting in touch with us and getting a free SEO audit for yourself?

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