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Dominate your Niche Market with SEO Services that Deliver!
Our results speak for themselves. Here are some of our SEO Clients which we have RANKED Position 1 for some of their most competitive Phrases! We can do the same for your business!
National SEO Zantac Rebate
Local SEO Escape Room Raleigh
E-Commerce SEO Scented Air Filter
Why Search Engine Optimization?
With over 1 billion daily online users, the internet has become the most relied upon communication and resource conduit in the history of time. Nearly 60% of all business’ world wide are now representing themselves on the web. The goal is to place your web-site on the first page of the organic listings found by the web user looking for a web-site relevant to their search. This is where our SEO services become an invaluable tool necessary to your company’s growth.
SEO is the process of increasing the ranking and traffic of one’s web-site through organic searches. Organic searches are “natural” meaning they are not sponsored links or paid for advertisement such as pay-per-click or ad words. It is imperative to have your web-site highly ranked in order to get the exposure necessary to bring traffic to your site. Statistics show that nearly 80% of all internet users follow the organic listings over the paid for listings.
With the leading search engines using “crawlers” or “spiders” to find web pages for their algorithmic search results. These crawlers are looking for the most relevant content available to the search being performed from the end user.
It is essential that your web-site be built from the ground up with your companies “theme” as the focal point. It is our goal to bring the most relevant searches to your site.
How Do We Do It?
There are multiple avenues that can be taken when it comes to SEO. Our organic search consultants will first evaluate what audience you are trying to attract and what keywords you want to appear for. We will conduct market research to see what keywords are being searched most often and what the competition of each keyword is. This will enable us to focus on the most relevant and beneficial keywords to use in your SEO campaign.
Whether we are building your site from scratch or optimizing an existing website, we will build or correct your site’s architecture to ensure that it is clean, and easily accessible by the search engines crawlers. Then we move to keyword research, building Meta Tags, writing content, structured data, and cleaning code. We finish off by checking densities and building back links. We will conduct link building campaigns and directory submissions. SEO Marketing and link building campaigns require more than submitting your site to directories. Increasing the number of links that point at your web-site from quality web-sites is very important. This is part of our formula in increasing your company’s web traffic and ranking.
Our SEO consultants will develop a link building plan that is long lasting. Highly competitive keywords will need a custom link building campaign in order to gain higher rankings. Your website’s link popularity will also increase with the top search engines. Several variations of your keywords will be used in your back links – giving the perfect balance and density – which is important due to recent Google updates!
First and foremost, our agency is comprised of knowledgeable, experienced and professional individuals who dedicate themselves to providing the highest caliber of services to our ever growing client base. We are constantly evolving as the internet itself is evolving. We realize we must always stay 1 step ahead of our competition when it comes to “what’s next”.
We do not use spam or unethical tactics in our SEO marketing. We follow all rules and guidelines set forth by the leading search engines such as Google, Yahoo, and Bing. Our team is simply better than the competition.
What Does an SEO Company Do?
If you have been looking for ways to increase your web traffic and start doing more business through digital channels, you may have heard of something called “search engine optimization” thrown around with a variety of other marketing options, but what is SEO? Do you need an SEO strategy for your company? Should you hire an SEO company?
Understanding the “what” about SEO is an important first step towards understanding why it is so helpful and important to hire a search engine optimization firm so you can get the most out of your effort. On The Map Marketing has over a decade as a well established SEO company, with a team of experts who have been pushing the boundaries of SEO since its advent.
Take a look below for answers to a lot of the common questions when it comes to an SEO company: What is SEO? Why should a business use SEO as part of their marketing plan? Is SEO actually effective? How does SEO work? Should you hire an SEO company?
If you are ready to take the next step with your own SEO marketing needs, contact an SEO company like On the Map Marketing as soon as possible to speak with one of our representatives about how we can get started with driving qualified and motivated leads to your website. You know your business and your clients, and our SEO company knows how to help them find you; together, we can drive measurable changes to your online traffic by helping your potential customers find the resources and information that they need most.
What Is an SEO Company?
As with all types of marketing, working with a specialized SEO firm is one of the best ways to ensure that you are getting expertise and professionalism throughout the entire project. On The Map Marketing has an in-house team of researchers, programmers, engineers, writers, and digital strategists who are focused on taking our clients’ traffic to the next level with a combined focus on an optimized website, relevant keywords, useful content, and smooth experience for anyone who visits your page.
The definition of an SEO agency is different than that of a marketing agency in many ways, but one of the most important differences is that we focus entirely on optimizing your SEO strategy instead of trying to take on a wide range of specialties. This way, we can be certain that we are able to focus on the constantly-shifting landscape of SEO practices, staying up to date with all developments and advancements that come with optimizing your content for search engine algorithms.
Why Hire an SEO Company?
Working with an SEO company instead of a single SEO contractor can have a wide range of benefits stemming from this wide range of talented individuals on our team who can each step in to provide professional quality for their specific focus. Individual contractors offer great services, and there are many extremely reliable and experienced SEO consultants available, but no matter how talented they are, you will only get the support of an individual instead of the support of an entire team.
This is one of the fundamental benefits to working with an SEO company, but from the moment you begin working with On The Map Marketing for your search engine optimization needs, you will know that you made the right decision because of a range of benefits that you will get from your time with us.
SEO Services A Good SEO Company Includes
As the name may suggest, a search engine optimization company does just that: optimizes your online presence to leverage search engine algorithms and get you the impressive organic traffic metrics that you expect and deserve for your business. In general terms, this is very similar to what a single SEO consultant does as well, but when you work with On The Map Marketing, you will have the support of a whole team. Here’s our process:
- Keyword Research
- On Site Optimization
- Link Building
- Custom Content
A robust analysis of your current performance is key to finding areas of improvement, current trends, and to get a clear idea of your target audience’s online behavior — especially when they are searching for your specific services. Once our SEO agency has established a baseline of your traffic and identify any and all pain points in the sales funnel, we will be able to develop a strategy to help boost your traffic, simplify the user experience, and increase your conversion rates along with increasing your traffic.
One of the central pillars of a strong SEO strategy is a clear understanding and effective use of the keywords that your target audience is using to find your services online. There are a few different things that we will need to consider when we are doing this research, including the use of “short-tail” and “long-tail” keywords to find the right balance of reaching a wide audience and reaching a qualified audience.
Once our SEO agency has completed our research, we will use these findings as we plan your long-term SEO strategy.
A short-tail keyword only uses one to three words (note that “keyword” refers to a query and not just a single word or pair of words), such as “Miami plumber.” As you can imagine, this keyword has a wide audience who is searching for this type of service. However, you are competing with a highly saturated results page when you are using “Miami plumber” as your primary keyword. To reach a qualified audience, you will need to have a better idea of the “long-tail” queries that they are using.
While short-tail keywords are effective at reaching a very wide audience, a more qualified or meaningful audience is typically reached by using long-tail keywords with four or more words in the query. For example, the query “Miami plumber with 24-hour service” indicates that the searcher is looking for a plumber, but is specifically interested in a plumber who can respond to their needs at any hour. Each additional word in the query helps to refine your audience and optimize your reach.
Google and other search engines offer a service to customers by helping them find what they are looking for, meaning that their primary goal is to provide their users with a good experience while using their platform. This means that not only do they need to create a simple way to search and browse other websites on the internet, but they need to be sure that their users are going to find what they are looking for in a simple and seamless manner. A poorly-designed website can be the difference between getting useful traffic and being ignored by the major search engines, even if you are the absolute best choice for anyone looking for your service.
High volumes of traffic will not mean a thing if your website is not intuitive and helpful for a visitor. When someone searches for “Miami plumber” and arrives at your site, only to find that it loads slowly, does not have easy access to the action that they would like to take (such as to contact you), they may go back to the search results page and try the next site quickly. This is called the “bounce rate,” and it is an indication to the search engines that it’s easier for users to find a new website than to search through a current page.
Google and other search engines use something known as a “crawler” to index every website that shows up on their platform. These crawlers are constantly patrolling the public internet in order to keep an up-to-date catalog of every website, taking note of the sitemap (ease of navigability), the content (relevance to specific queries), the tagging (meta tags, image descriptions, title tags), and a variety of metrics that are collectively known as the Quality Score. If your site is not optimized for these bots, then your visibility will suffer significantly.
Any reputable search engine optimization agency will certainly be including this in their service. Part of what a search engine crawler looks for is the degree of connectivity, or “collaboration” that a website has in order to encourage a more open and reliable internet. One of the ways that they look for this is by looking at a website as a hub of both inbound and outbound traffic to other reliable and reputable pages that are also indexed. When a website is part of a larger web of traffic, this is a good indication that the site owner is a good contributor.
Our SEO agency will take a multi-faceted approach to your links in order to ensure that you have a strong link building strategy in place, and will provide you with ongoing support to keep this strategy fresh and productive.
Outbound links are the links on your site that point to other pages on the internet, which indicates that you encourage openness and collaboration on the web and use a range of references to provide your visitors with the best information possible. Of course, this does not mean that you should be sending visitors to your competitors, but that you reference authoritative groups and pages in your industry.
Inbound links are those that point to your website from other reputable pages on the internet, which, in tandem with your a healthy collection of outbound links, indicates to the crawlers that you are a good contributor to a helpful and open internet. These links can be included in articles from industry publications, other companies that are referencing your authority on a certain subject, and more.
At the heart of your SEO strategy is the actual content that you are serving to your visitors. “Content” is the overarching term for all of the information that you provide your visitors with, whether it is an article, a blog post, a YouTube video, a podcast, an email, or any other way to convey information to your audience.
SEO focuses on your written content such as your website, articles on other websites, blog posts, and more. This custom content is written by our SEO company which has a team of in-house content writers who specialize in a variety of industries so that we can deliver you with high-quality content that will give your visitors the information they need, organized in a way that Google rewards.
Once our SEO company launches your comprehensive SEO strategy, the next thing to do is to monitor the performance of our work so that we can ensure that you are getting the results that you expect and deserve. This reporting will provide us with snapshots of current performance, a history of your SEO success over time, and will help us refine our strategy for the following month.
It is absolutely essential to have strong benchmarking and reporting in place for every step of your work with our SEO optimization company so that you can be confident in our performance and have a great understanding of the benefits that you are getting from this work.
How To Find the Right Search Engine Optimization Company For You
If you are ready to take the next step in your digital marketing by hiring a reputable and experienced company for SEO, the first step to take is to contact On The Map Marketing now for a consultation. During your consultation with our SEO company you will be able to get a specific understanding of how we can help with your needs and expectations. We will be happy to discuss our past and ongoing work with other clients, whether in your own industry or others, in order to give you a sense of the performance that you can expect as one of our valued clients.
Work With Specialists
There are many different consultants and agencies out there that include SEO in the services that they offer, but if you are looking to maximize your return on investment for an SEO strategy, the best way to do so is to work with an SEO company. Google, Bing, and other search engines are constantly updating their algorithms in order to provide their users with the best experience, and one of the keys to a successful SEO campaign is to make sure that it includes the most up-to-date strategies.
Ask For Past Results
Our SEO company prides itself on keeping up with the cutting edge of SEO practices, and we have the successes to prove it. During your consultation with our representative, you will be able to learn all about our history of work that can give you measurable proof of the benefit you will get as our client. Our SEO Company has a portfolio that includes a staggering range of industries, which shows both our specific experience in these industries and our ability to dedicate our resources to understanding your own industry and target audience.
Contact Us Today
The sooner you contact On The Map Marketing for a quote and a consultation, the sooner you will be able to understand what you can expect when you decide to work with an SEO company like us. Submit a request for a consultation right from our website, or call us directly to request a quote. We look forward to answering your questions and to providing you with the level of performance that you expect from an SEO company like ours.
SEO Related Content
How much does SEO cost?
When you are planning a marketing budget, you should include the costs of working with an experienced SEO agency that can help bring your web traffic to the next level. Keep in mind that the cost of your specific SEO project will depend on the scope of work required to hit our target success metrics, but you can often plan to pay an average of $150/hour for an agency or SEO expert. The average cost of working with a search engine optimization specialist or SEO agency is between $2,500 and $5,000 per month in the United States. Remember, though, your specific needs will dictate the cost of your SEO marketing campaign. The U.S. Small Business Administration recommends that businesses generating under $5 million in revenue should plan to spend around 7-8% of their revenues on marketing.
What is Local SEO?
Local SEO, like all SEO marketing, is the process of increasing the visibility of your website in a search engine’s organic, or unpaid, results. Local SEO differs in that it targets a specific area or region for businesses in order to reach a location-based audience. While this may not be the most effective strategy for an online retailer or digital services, local SEO is essential for brick-and-mortar stores and businesses offering in-person products or services to their target audience. This approach is essential for businesses like law firms, trades, and more. If you are not priorizing a local SEO approach, you will be competing with a much larger pool of websites and businesses, and reaching a much larger audience than is necessary or productive.
What is international SEO?
International SEO, much like local SEO, is the process of optimizing your website so search engines can easily identify the countries you want to target and the languages you use for business. This is another type of geographic-specific search engine optimization, although you will not be targeting a town, county, or state; instead, you will be targeting an entire country or collection of counties. This type of SEO marketing is highly effective if your business needs to reach an international audience while still limiting your target scope. Working with an experienced SEO specialist is the best way to maximize your results, whether you are focusing on international SEO or any other specific approach to SEO marketing.
How does SEO work?
Google and other major search engines use unique sets of factors as they rank different websites on their search engine results pages. The simplified explanation is that the search engines use bots, known as “crawlers,” to “crawl” through every indexed website on the internet, analyzing keywords, links pointing out from and towards the site, and existing audience in order to understand which search queries are best sent to this site. The more relevant a site page is to a user search query (among a range of other factors such as site speed, navigability, and more), the more likely it is that Google will push the site higher up on the results page. As more users visit your site and indicate satisfaction with their experience, Google will continue to improve your rankings, thus exposing you to a much larger audience.
How long does SEO take to see results?
You can expect to see significant results for an effective SEO campaign within four to six months, depending on a number of factors like the complexity of your industry, market saturation, necessary improvements to your site structure, and more. Here is a brief timeline of the SEO process:
Month 1: research and discovery, website audit, keyword strategy and planning
Month 2: technical SEO work- this is any modifications to the website that needs to be done and was found through the website audit
Month 3: focus on content creation such as blogging, FAQ’s, articles
Month 4: continued content creation, technical optimization of the website, ensure healthy link profiles
Month 5: can begin incorporating social media to help boost more traffic to your website
Month 6: adding conversion rate optimization to your efforts to improve trafficKeep in mind that your specific results will vary depending on a number of key details, but you can generally expect the first six months to closely resemble the timeline above.
What affects SEO rankings?
There are many different factors that affect your SEO rankings, many of which have historically required some “reverse engineering” since search engines do not specifically release information on many of their metrics. However, the SEO experts at On The Map Marketing have been working with this marketing technique for over a decade, and this invaluable experience helps us understand exactly how to build a highly-effective SEO campaign. Some of the most important factors for SEO rankings include the following:
- Engaging, high-quality content
- Content that meets your user’s needs
- Mobile-friendly site that loads quickly and is easily navigable on a handheld device
- Secure website with the HTTPS protocol
- Well-designed user experience
- Site speed
- Site optimization, including full title tags, meta descriptions, and headers.
- Relevant and authoritative links directing your visitors to other useful sites
These examples are just a few of the many details we will identify and optimize to ensure that every action we take is with the goal of improving your results page ranking and reaching a wider audience.
Is SEO better than PPC?
There are many benefits to pay-per-click advertising, but if you are looking for a high-impact, lasting marketing campaign that will continue to positively impact users long in the future, SEO is a superior option. When executed properly, SEO can net significantly more traffic than a PPC campaign. In addition, SEO traffic for a a first-page position is routinely and notably higher than high-ranking PPC ads. However, PPC ads are visible immediately, while SEO improvements take some time to build traction.One of the most notable benefits of SEO vs PPC is the fact that your marketing budget will go much further with SEO. As soon as you decide to stop a PPC campaign, your ads disappear regardless of how effective your campaign had been; SEO, on the other hand, will continue to generate organic traffic even if you scale back your marketing budget or halt your SEO work entirely. (which we don’t recommend doing!)
What are SEO best practices?
Some of the proven best practices that On The Map Marketing implements for each of our SEO projects are as follows:
- On-site optimization
- Keyword research
- Building backlinks to your site (from authoritative sources)
- Content with a focus in SEO (using keywords within the content you write)
- Image tags
- Proper link silos
- Avoid keyword cannibalization and keyword stuffing
- Relevant and up to date content These are just a few of the many best practices we implement in every SEO campaign we build and manage.
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