Struggling to secure high-quality leads for your business?
May be an agency also let you down with their home service SEO services.
Well, today’s guide will you the exact DIY steps to convert SEO into a profitable channel for your home service brand.
These exact strategies helped:
- Portland Roofing build a system to get 50+ leads per month
- And increased the GWS Pressure Cleaning’s website traffic by 621% in less than a year
Let’s start with the basics.
What is Home Service Search Engine Optimization?
Home Services SEO is strategically optimizing your website to achieve higher rankings in search engines for businesses like plumbing, electrical work, landscaping, pest control, HVAC, or cleaning services. It enhances your online visibility for local searches and helps you attract quality leads.
It’s divided into three main categories:
On-Page SEO: It focuses on optimizing your website content to improve your search engine rankings. You’ll optimize elements like content, URL structure, title tags, and internal links with relevant keywords to target specific search queries.
Off-Page SEO: It involves activities conducted outside the website to boost your ranking. This includes building backlinks from reputable sources, engaging in local SEO practices, and implementing content marketing strategies and social media marketing tactics. They majorly contribute to enhancing your website’s authority and credibility in the eyes of search engines.
Technical SEO: It aims to optimize your website for both search engines and your web visitors. It’s done by ensuring website security, establishing a clear hierarchy of web pages, creating a mobile-friendly site, and addressing other technical aspects that impact overall user experience and search engine performance.
Why Do Home Service Businesses Need SEO?
No matter what business you’re in, the majority of people search for services on the Internet. So, achieving online visibility, especially in location-specific searches like “electrician near me” or “roofers in [city],” has become the need of the hour for local home service businesses.
But that’s not the real issue.
The real problem is that most of your competitors would have an online presence. To stand out among them, you need to perform the best SEO practices. So, your customers can discover and engage with your business.
How to Start a SEO Campaign For Your Home Service Company
Let’s directly jump into how you can start your SEO campaign for your home service company.
1. Conduct an Audit And Craft a Holistic SEO Strategy
If you already have a website where you have performed SEO strategies, you’ll need to conduct an SEO audit. SEO audit means evaluating your existing website or past SEO efforts. Primarily, you do it to identify what strategies work for you and which one of them needs adjustment.
After completing your audit, you craft a new SEO strategy tailored to your business goals. If you’re launching a new website, this is the starting point for creating your SEO plan.
The overarching SEO strategy revolves around four key elements:
Creating Awareness: This is the first phase of your holistic strategy where you focus on initiatives like content marketing and SEO techniques to generate more visibility for your business and build brand awareness.
Generate Interest: The next step is to capture the interest of your target audience, so they would want to know more about your services. You can achieve it through engaging content with the right SEO practices that make that content more visible in the right places.
Fostering Consideration: This is done to encourage potential customers to consider your services when the need arises—for instance running a PPC campaign with your SEO strategy.
Conversion to Hiring: Finally, the goal is to convert interested prospects into clients.
Moving on, let’s discuss the tactics that can help you achieve these results for your business.
2. Create a Google Business Profile
Since a significant portion of local businesses and your audience relies on local searches, such as ‘plumber near me’ or ‘electrician in (city),’ you need a Google My Business (GMB) profile—Google’s business listing that the search engine prefers for local queries.
To get started with it, you’ll need to claim and optimize your GMB profile.
For better visibility in local searches and Google Maps, ensure that your profile is complete with accurate business information, including your name, address, phone number, and website URL.
Provide a detailed description of your services to inform potential customers about what you offer. You can also use Google posts to cover relevant keywords related to your home service industry.
Moreover, actively encourage and collect reviews on your GMB account, aiming for a positive rating.
3. Start Local SEO
For local SEO, begin by conducting a thorough competitor analysis within your area of operation. Identify competitors currently ranking for the keywords you target in local searches.
Next, scrutinize the citations of your business across various online directories. Because you need to maintain consistency in your business information across these platforms. If you find any variation of information, address and rectify them to ensure uniformity and accuracy.
Along with that, create and publish localized content on your website while optimizing your GMB profile. This content should align with the geographical areas you serve and cater to the interests and needs of your local audience. It’ll help you strengthen your presence in local searches.
4. Build a Home Services Website
Building a website for your home services business is one of the most important steps in establishing a strong online presence. After all, you can’t implement any SEO strategies without a website, which may limit your visibility on search engines.
During the website development process, prioritize a clean, search engine, and user-friendly website design to ensure a positive experience for visitors. Later on, your SEO practices help you improve your website rank.
5. Conduct Keyword Research
To optimize your website for relevant keywords, you first need to gather those keywords. It can be done either manually, using the organic method, or with specialized tools.
In the organic approach, you’ll need to conduct a simple Google search for a seed keyword such as your local services name, let’s say “plumbing services” or home service contractors like “home repair contractor.“
Then Explore the suggestions that appear in the search bar as you type,
the “People Also Ask” box,
and the related searches at the bottom of the search engine results page.
All of these keywords you find on the SERP can be targeted for content creation.
Alternatively, you can also use keyword research tools like SEMRush, Ahrefs, or Ubersuggest.
The process remains the same, you type your seed keyword in the search box of the tool and you’ll get a list of the related keywords. But these tools will also give you additional insights such as keyword difficulty (indicating how challenging it is to rank for a particular keyword) and monthly search volume (the frequency of searches for a given keyword each month).
6. Craft High-Quality Content For Your Target Audience
Following thorough keyword research, you’ll create content tailored around those identified keywords.
This content serves a dual purpose: first, to educate your target audience regarding their queries, your brand, and services; and second, to strategically generate backlinks.
The latter is important to improve your domain authority and, eventually, ranking for competitive keywords (to rank on the first page for terms with keyword difficulty).
7. Start a Link Building Campaign
When it comes to link-building, it’s not just about quantity; quality matters to a great degree. Backlinks from reputable sites boost credibility, but those from low-quality or spammy sites can harm it.
To secure good backlinks you can try different methods. Here are some of the effective ones that you can try:
- Create shareable content
- Have profiles on multiple business directories
- Reclaim unlinked mentions
- Pitch high-authority sites for customer reviews
- Publish comprehensive guides
Remember, generating backlinks can be a complex process, so you need proper planning and outreach, and it can be expensive if you hire an agency for it.
Many digital marketing companies offer to build backlinks for you at cheaper prices. These home marketing service marketing companies may be involved in generating backlinks via unethical ways, which can backfire in the long run and result in Google penalties on your website. That’s why it’s important to choose the right service provider.
Hire a Home Services SEO Agency to Catapult Your Organic Traffic!
While the SEO strategies we just discussed have proven to grow home service businesses like yours, they require time and expertise. Plus, search engines’ algorithms (like Bing’s or Google’s) keep changing.
So, if you start from scratch, these SEO campaigns may lead to costly mistakes.
So instead, leverage the experience of experts and hire a home service marketing agency like OTM for your home services marketing. An SEO agency can help you achieve higher search rankings and a consistent influx of leads at a cheaper cost.
Book a free consultation call with us today. We can create an SEO strategy tailored to your business’s unique requirements.