Roofing Digital Marketing Agency
We help roofers get more customers from online marketing. Our roofing digital marketing services include roofing SEO, PPC, web design, content writing, and digital advertising—all under one roof.
Our Roofing Marketing Campaigns Get Results
See how our assistance has transformed the roofing companies we have worked with.
Why Does Your Roofing Company Need Digital Marketing?
Traditional advertising methods aren’t enough to promote your roofing business. Incorporating digital marketing techniques helps you remain competitive by tapping into your online audience and generating more highly qualified leads.
How Much Does a Roofing Marketing Agency Cost?
A roofing marketing agency typically costs between $3,000 and $5,000 monthly, depending on competition, current marketing status, and your selected digital marketing package. The agency will tailor its services to your specific needs and budget.
Components of Our Roofing Digital Marketing Services
On The Map Marketing’s strategy for promoting your roofing business online consists of the following:
Technical Optimization to Keep the Bots Happy
Our team of specialists ensures your website is built to be easily accessible by search engine crawlers. It increases your chances of ranking higher in search results.
Balanced Roofing SEO Strategy
We then research keywords to find the phrases people use when they search for roofing services on Google. This will guide our SEO campaign when optimizing your site and building links to improve your website’s visibility.
Google Ads For Instant Traction
Based on the researched keywords, we’ll create compelling ad copies, set up a structured campaign with specific ad groups and bidding strategies, and utilize detailed tracking and analysis to maximize ROI.
High Quality Content
Finally, we create engaging and informative content that resonates with your target audience to attract more visitors and persuade them to buy your roofing services.
What Roofing Companies Say About Our Online Marketing
They put alot of time into the website and they are always quick to respond and take acre of anything that arose.
“Understanding my frustration with the current site with low loading speeds, tacky set up and just all over the place with multiple errors. I was throwing away money and not getting any leads. On the map stepped in, created a new eye catching fast loading site that surpasses my expectations daily and have gotten very good feedback from customers as well as hits for roof request via the site.”
Big AL’s Roofing
OTM is the real deal.
“Working with Andrew and the On The Map team has done wonders for our business! I cannot say enough good things regarding the attention to detail and the obsession with REAL deliverables on the strategy created by the On The Map team. Andrew has been a great support for our staff in both educating us on the processes and making sure that we are taken care of! Thanks again OTM!!!”
Home Care Contractors, LLC
How to Get Started With Roofing Digital Marketing
Knowing about the tactics below will give you the upper hand if you want to do digital marketing for your roofing company.
📍 Local SEO
You want people in your area to easily find your roofing company on Google Local Search and Maps, which is what local SEO does for your business.
Claiming your business listings like Google Business Profile and ensuring that your name, address, and phone number (NAP) are uniform across all platforms are the first things you must do. Encourage customers to leave positive reviews and get local publications to link to your site as well.
🤩 Web Design
Your website design determines how user-friendly and visually appealing it will be. By meeting these standards, you will likely attract visitors who will stay on your site and explore your services.Making sure your website loads quickly and is mobile-friendly also helps. Both SEO factors can boost your site’s search engine ranking and organic traffic.
🔑 Keyword Research
For potential customers to find you online, you must know the specific terms they use when searching for your roofing services. Knowing these terms enables you to optimize your site pages and content, build links, and increase your keyword rankings.
Using tools like Ahrefs helps you find these keywords based on the number of times people searched for them and how easy ranking for these terms is.
💵 PPC
Unlike SEO, PPC lets your business immediately appear at the top of search results to reach potential customers effectively. But fair warning: spending more for your ad campaigns than what you’re earning can happen just as fast.
Precise targeting and detailed performance tracking, which allow you to make data-driven adjustments, are your best friends in maximizing your PPC campaign’s reach without overspending.
📱Social Media Marketing
While we prefer SEO to reach potential clients ready to pay for roofing services, social media should be part of your digital marketing strategy. Its main advantage is its ability to build brand awareness and develop relationships with prospects.
The key is choosing the right platform to showcase your expertise, share valuable content, and build trust with your target audience.
✍🏼 Content Marketing
The first step is identifying topics and questions you can discuss and answer in your content. Examples include common roofing problems, maintenance tips, and choosing the right materials.
Optimize the blog posts for their keywords before publishing them to rank them on search rankings. Then, share them on social media and email to broaden your reach and establish your brand authority, attracting and retaining customers.Begin here:
Here’s How an Engagement With Our Roofing Marketing Company Looks Like
1. Discovery Call
We’ll discuss your roofing business goals and needs to determine whether we’re a good match.
2. Marketing Audit
Our marketing expert will thoroughly review your site’s performance to identify current challenges and areas for improvement.
3. Personalized Marketing Strategy
Our experts will suggest tactics to promote and grow your roofing business based on the gaps they’ve detected.
4. Signing Up and Onboarding Your Roofing Business
Our account manager will brief you on the full campaign details, executed in 90-day sprints.
5. Ongoing Marketing Reporting
The manager will update you about the campaign’s results and provide insights on improving performance.
Let Our Roofing Digital Marketing Experts Help You!
Schedule a free consultation call to get started.
