SEO services that help you book more patients looking for dental help in your neighbourhood. Contact us to drive more patients to your practice today.
People seeking dental services are turning to online searches to find the right provider. To attract these potential clients, it’s essential for your practice to appear prominently in relevant search results. The most effective way to generate qualified leads through SEO is by targeting the specific keywords your prospective patients are actively searching for.
Dental SEO is a digital marketing strategy focused on optimizing and promoting a dental practice to boost the visibility of assets like its website and Google Business Profile in search engine results pages (SERPs). While SEO typically requires a longer timeframe—often around 6 months or more—to show a return on investment, it can deliver substantial benefits over time.
For faster results, pay-per-click (PPC) strategies like Google Ads may be a better choice. Additionally, if you’re already investing in traditional marketing channels, SEO can complement and enhance these efforts.
Once established, SEO can scale cost-effectively, often driving more and higher-quality cases than other methods. However, staying updated on Google’s evolving algorithms, especially with recent changes aimed at reducing AI spam, can require ongoing time and effort.
These case studies just scratch the tip of our dental marketing expertise.
Our team specializes in running campaigns focused on the following:
We begin with optimizing your local listings in GBP, Avvo, and other local directories. Then build citations and get your firm on every nook and corner of the map in your service area.
Building Links Google and Your Clients Equally Love
Creating content for your dental practice is time-consuming. Our dental writers work with SEO strategists and editors to craft optimized website content that establishes your expertise in SERPs.
Technical SEO is fundamental to making your site accessible to Google Bots. That’s why we dedicate the requisite development hours to every SEO campaign.
Don’t take our word for it. Here’s what our past clients from the healthcare industry say about our SEO services:
A true pleasure.
“Working with On the Map and Aharon Bettan, Senior Website Project Manager, has been a true pleasure. The responsiveness and professionalism have been appreciated and refreshing and I look forward to collaborating with them on behalf of Broadstep Behavioral Health in the future.”
On the Map Marketing is great to work with.
“On the Map Marketing is great to work with. They are really knowledgeable and helpful. Our office is a private practice dental office so it is hard to compete on the internet (because the competition has a lot more corporate money to spend). On the Map Marketing has helped us gain more clicks and that will transfer to more new patients. Nikolai and Bri have been great to us! They have helped us with our SEO, PPC, and they also redesigned our website. I would highly recommend them!”
Search engine optimization involves a lot of moving pieces. Let’s look at the combination of strategies you need to execute to achieve SEO success.
As a local business, dentists can double dip in SERPs: cracking top search engine rankings in both organic search results and Google maps. A sound local search strategy incorporates both of these.
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Is “dental services in New York (or your city)” the only right keyword to target on your website? Well, many people may search for something related to your practice area. Content marketing calls for understanding your target audience and interjecting their journey at every stage to build trust.
Your prospects may search for something like, “dental advice in NYC” if you’re a dental firm. Or “dog bite dental in New Jersey” if they are looking for such services. You ideally want to appear in SERPs for as many such relevant phrases as possible.
Keyword research using tools such as Ahrefs can help you find them.
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Your homepage can only rank for one main keyword, such as “dentist in your [primary service area].” The other relevant keywords you found in the last step will need individual pages. Depending on the keyword’s intent, you can craft blog posts or service landing pages for each one.
Ultimately you want to create optimized content for all the keywords related to your services and establish your topical authority in the eyes of Google.
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To establish your site’s authority in Google’s eyes, you need “votes” from other websites. Called backlinks (clickable hyperlinks from other websites to yours), they are one of Google’s algorithm’s most prominent ranking factors.
The more competitive keywords you target, the more backlinks you need to have your website rank on the first page of Google.
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If your website isn’t crawlable and indexable by Google Bots, all of the above SEO efforts will go to waste. Further, you want your website’s design and user experience to reflect your dentist firm’s brand.
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Are you getting any traffic, leads, and new clients via SEO? You want to monitor your campaign’s progress, relying on relevant metrics and tweak your digital marketing strategy.
Google Analytics is an excellent tool for tracking your website’s visitors. You can set up goals and also get an overview of your conversions.
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We’ll discuss your business goals and requirements to determine our fit.
Next, we analyze your website’s health, identifying its current SEO issues and growth opportunities.
After a goal alignment call, we’ll share some SEO packages with the timeline and costs.
Once we set up your account, our SEO team executes your marketing campaign in 90-day sprints.
Your account manager regularly shares updates on your SEO campaign and gets your feedback. We adjust your strategy as needed to ensure you get a return on investment.
Let our SEO experts show you the money.