Dental SEO Services - On The Map Marketing
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(Results-Driven) Dental SEO Agency

SEO services that help you book more patients looking for dental help in your neighbourhood. Contact us to drive more patients to your practice today.

Us search awards 2023
Top clutch local seo company
Top clutch full service digital company
Clutch top seo company 2023
Google premier partner

Why Do Dentists Even Need SEO?

People seeking dental services are turning to online searches to find the right provider. To attract these potential clients, it’s essential for your practice to appear prominently in relevant search results. The most effective way to generate qualified leads through SEO is by targeting the specific keywords your prospective patients are actively searching for.

Dental Firm SEO vs. Other Marketing Tactics

Dental SEO is a digital marketing strategy focused on optimizing and promoting a dental practice to boost the visibility of assets like its website and Google Business Profile in search engine results pages (SERPs). While SEO typically requires a longer timeframe—often around 6 months or more—to show a return on investment, it can deliver substantial benefits over time.

For faster results, pay-per-click (PPC) strategies like Google Ads may be a better choice. Additionally, if you’re already investing in traditional marketing channels, SEO can complement and enhance these efforts.

Once established, SEO can scale cost-effectively, often driving more and higher-quality cases than other methods. However, staying updated on Google’s evolving algorithms, especially with recent changes aimed at reducing AI spam, can require ongoing time and effort.

Many Dental SEO Agencies Just Talk. We Deliver Results!

These case studies just scratch the tip of our dental marketing expertise.

Our SEO Strategies Are Holistic

Our team specializes in running campaigns focused on the following:

Local SEO to Dominate Your Service Location

We begin with optimizing your local listings in GBP, Avvo, and other local directories. Then build citations and get your firm on every nook and corner of the map in your service area.

Building Links Google and Your Clients Equally Love

Building Links Google and Your Clients Equally Love

High Quality Content Backed By a Solid Keyword Strategy

Creating content for your dental practice is time-consuming. Our dental writers work with SEO strategists and editors to craft optimized website content that establishes your expertise in SERPs.

Technical Optimization to Keep the Bots Happy

Technical SEO is fundamental to making your site accessible to Google Bots. That’s why we dedicate the requisite development hours to every SEO campaign.

What Dentists Think of Our Dental Firm SEO Services

Don’t take our word for it. Here’s what our past clients from the healthcare industry say about our SEO services:

A true pleasure.

“Working with On the Map and Aharon Bettan, Senior Website Project Manager, has been a true pleasure.  The responsiveness and professionalism have been appreciated and refreshing and I look forward to collaborating with them on behalf of Broadstep Behavioral Health in the future.”

On the Map Marketing is great to work with.

“On the Map Marketing is great to work with. They are really knowledgeable and helpful. Our office is a private practice dental office so it is hard to compete on the internet (because the competition has a lot more corporate money to spend). On the Map Marketing has helped us gain more clicks and that will transfer to more new patients. Nikolai and Bri have been great to us! They have helped us with our SEO, PPC, and they also redesigned our website. I would highly recommend them!”

How Does SEO Work for Dental Firms?

Search engine optimization involves a lot of moving pieces. Let’s look at the combination of strategies you need to execute to achieve SEO success.

Local SEO

Local seo
Image inspired from Ahrefs

As a local business, dentists can double dip in SERPs: cracking top search engine rankings in both organic search results and Google maps. A sound local search strategy incorporates both of these.

Begin here:

  1. Optimize your Google Business Profile (earlier called Google My Business)
  2. Get reviews and testimonials from past clients on your profile
  3. Ensure you have a consistent name, address, phone number, and website (NAP + W) across local listings and social media

Keyword Research

Keyword research
Image Inspired from Mangools

Is “dental services in New York (or your city)” the only right keyword to target on your website? Well, many people may search for something related to your practice area. Content marketing calls for understanding your target audience and interjecting their journey at every stage to build trust.

Your prospects may search for something like, “dental advice in NYC” if you’re a dental firm. Or “dog bite dental in New Jersey” if they are looking for such services. You ideally want to appear in SERPs for as many such relevant phrases as possible.

Keyword research using tools such as Ahrefs can help you find them.

Begin here:

  1. Use tools such as Ahrefs or SEMRush to find low-difficulty keywords related to your dental practice that you can target
  2. Understand the difference between high-intent and low-intent keywords
  3. Plug your competitor’s website in Ahrefs and find the keyword they rank for

Content Creation

Content creation

Your homepage can only rank for one main keyword, such as “dentist in your [primary service area].” The other relevant keywords you found in the last step will need individual pages. Depending on the keyword’s intent, you can craft blog posts or service landing pages for each one. 

Ultimately you want to create optimized content for all the keywords related to your services and establish your topical authority in the eyes of Google.

Begin here:

  1. Create content for every dental keyword on your list
  2. Use on page SEO tools like Surfer SEO to optimize your content
  3. Try to improve your dental website’s E-E-A-T

Link Building

To establish your site’s authority in Google’s eyes, you need “votes” from other websites. Called backlinks (clickable hyperlinks from other websites to yours), they are one of Google’s algorithm’s most prominent ranking factors.

Link building
Image inspired from Ahrefs

The more competitive keywords you target, the more backlinks you need to have your website rank on the first page of Google.

Begin here:

  1. Create a profile on prominent dental directories to earn some free links
  2. Sign up as a source on platforms like Featured for subjects you have expertise in

Technical Optimization

Technical optimization
Image inspired from Backlinko

If your website isn’t crawlable and indexable by Google Bots, all of the above SEO efforts will go to waste. Further, you want your website’s design and user experience to reflect your dentist firm’s brand.

Begin here:

  1. Use the search operator “site:YourDentistWebsite.com” in Google to check your website’s indexed pages
  2. Use the free Ahrefs Webmaster Tools to crawl and check your site’s current health
  3. Get feedback from your website’s users if they can easily find the information they are after
  4. Choose a modern web design template that reflects your dental expertise

Measure Your SEO Performance

Measure your seo performance

Are you getting any traffic, leads, and new clients via SEO? You want to monitor your campaign’s progress, relying on relevant metrics and tweak your digital marketing strategy.

Google Analytics is an excellent tool for tracking your website’s visitors. You can set up goals and also get an overview of your conversions.

Begin here:

  1. Set up GA4 on your dentist’s website and monitor your traffic
  2. Use tools such as Ahrefs to track your keyword rankings and new backlinks
  3. Get feedback from your website’s users if they can easily find the information they are after


Here’s How an Engagement With Our Dentist SEO Company Looks Like

1. Discovery Call

We’ll discuss your business goals and requirements to determine our fit.

2. Dental SEO Audit

Next, we analyze your website’s health, identifying its current SEO issues and growth opportunities.

3. A Custom SEO Strategy

After a goal alignment call, we’ll share some SEO packages with the timeline and costs.

4. Onboarding and Scaling Your SEO

Once we set up your account, our SEO team executes your marketing campaign in 90-day sprints.

5. Ongoing Reporting and Analysis

Your account manager regularly shares updates on your SEO campaign and gets your feedback. We adjust your strategy as needed to ensure you get a return on investment.

Ready to Make The Best SEO Decision for Your Dental Website?

Let our SEO experts show you the money.

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