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Digital Marketing Pricing: How Much Does It Cost in 2024?

Digital marketing can cost anywhere from $2,000 to $15,000 a month, or $50 to $500 per hour, depending on the scope of the project and a few other factors. It also depends if you’re getting all services involved in digital marketing such as paid ads, SEO, web design, and content creation, or you’re just looking for one or two out of these methods.

Let’s look at some FAQs of digital marketing pricing packages.

What is Digital Marketing?

Digital marketing is the practice of promoting products and services on the internet using several strategies that include content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, link building, email marketing, and social media marketing.

Why Use Online Marketing?

Businesses need online marketing to generate leads, increase revenue, raise brand awareness, and gain customer trust. It also helps improve a company’s online reputation, which helps with customer retention and gaining potential customers.

How Much Does Digital Marketing Cost With on the Map Marketing?

The cost of digital marketing with On The Map Marketing can vary from $1,000 to $15,000+ per month depending on the marketing campaigns you want to run.

Here’s a breakdown of our digital marketing services:

  • PPC – $1000 or 10% of the budget (whichever is greater)
  • Search Engine Optimization (SEO) – $1500 – $15,000+
  • Website Design – $5,000 – $15,000+
  • Content Writing – $150 per 500 words
  • Paid Social Media Ads – $1,000 or 10% of your budget whichever is greater

We also offer full-service digital marketing packages.

What’s Included in Our Digital Marketing Services?

We offer several essential services that include web design and development, marketing strategy, content marketing, search engine optimization (SEO), pay-per-click advertising, social media marketing, and link building.

We specialize in customized marketing plans for any business size, whether you’re a startup, small business, or a national brand. This means we work towards creating tailored strategies to meet our clients’ marketing goals.

Web Design

Web design can cost from $5,000 to $15,000+ depending on the project. On The Map’s web design services include web development, web design, and web copy.

Our websites are made with minimal design, with a focus on the best user experience. We design a variety of websites, whether it’s for a small business or an ecommerce store. We also design landing pages for Google Ads campaigns and other lead generation campaigns.

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SEO

SEO services ensure that your website appears on top of search engine results pages for target keywords. Our SEO package includes all aspects of SEO including keyword research, on-page optimization, off-page optimization (getting backlinks), technical SEO, and local SEO. A simple SEO campaign can cost around $1500, while bigger, more complex SEO projects can cost upwards of $15,000.

Here are some examples of successful SEO campaigns we’ve run for our clients:

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With our tried and tested strategy, we’ve proven that SEO can truly help any business grow.

PPC

We offer pay-per-click ad services using Google Ads to boost your marketing efforts and achieve faster results. Our PPC ads help reach potential customers at scale, while ensuring you get the best conversion rate and return on investment (ROI) for your ad spend.

One of our law firm clients experienced a 1053.3% jump in click-through rate, +17 leads, and +5.61 conversion rate with our PPC campaigns.

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Social Media

On The Map Marketing offers social media management for lead generation, influencer campaigns, or brand awareness initiatives on Facebook, Twitter, and LinkedIn. Our social media management packages vary from content publishing to content moderation. We include a custom plan that covers responses to direct messages and comments.

Content Marketing

Content marketing starts at $150 per 500 words, but might go higher for longer, more specialized content. Our content writing services include everything from copywriting, video marketing, content strategy, blog posts, email marketing copy, and other content formats that help boost your SEO and lead generation efforts.

Below is an example of a questionnaire that determines the topics and subjects you’ll be writing about for your business website.

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How to Calculate Your Digital Marketing Budget

To help you decide how to manage your budget, you need to decide on the frequency of payments, which determines how much you can spend depending on your budget. There are three pricing models for digital marketing, often used by most agencies and freelancers when billing for marketing services.

Popular Digital Marketing Pricing Models

Here are the most common pricing plans for digital marketing services.

Hourly

Paying hourly rates for digital marketing services might work for small, one-time projects. However, it might prove costly if you plan on running your campaigns months into the future.

Hourly rates for digital marketing can range from $50 to $500 per hour, depending on the project. Small businesses that don’t require an all-out marketing campaign might do well with hourly rates.

Monthly

In a monthly pricing model, you pay for digital marketing services on a monthly basis. The amount can range from $2000 to upwards of $10,000 for small businesses and law firms.

This pricing model is ideal for businesses that need to implement, improve, and tweak their marketing plan every month.

Project-based

Project-based pricing means you pay a flat fee for a specified project. Project-based rates apply for one-off projects such as redesigning a website or updating PPC ad campaigns for better results.

This can be handled by a specialist or a digital marketing agency. Flat rates for a digital marketing project can range from $1000 to $7000 per project.

How to Choose a Digital Marketing Company

Here are some factors to consider when hiring a digital marketing company for your business.

Experience

Check the case studies and client lists of the agency to see if they have worked with businesses similar to yours. Agencies with substantial experience within your industry would be the best match for your marketing goals and needs.

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The example above is a case study for one of our clients. It’s an impressive summary of how the business grew its online presence using several marketing strategies.

Flexibility

A digital marketing agency that is willing to match your needs to their services and pricing is easier to hire. If an agency offers flexible payment options and customizable services, then it’s a great match for your business needs as long as the goals are met and the campaigns are implemented with expertise.

Methods

An agency should be able to identify the right marketing method to accomplish a specific goal, whether it’s to rank on the top of search engine results pages or to acquire 10 new clients every month. Working with an agency that understands how each marketing method works is crucial to the success of your digital marketing strategy.

As an example, On The Map provided the right solutions for a cleaning service company, making sure to correctly identify the best marketing approach.

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Location

Location can play a major factor in hiring a digital marketing agency, simply because business owners would prefer an agency that is near their location. A law firm based in Manhattan, New York is more likely to search for and hire a Manhattan-based agency than one based in Brooklyn.

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Should You Hire a Digital Marketing Agency or Pursue a Digital Marketing Strategy In-House?

Here are some pros and cons of having an in-house marketing team vs. a digital marketing agency:

In-house

Agency

Pros

Cons

Pros

Cons

Full control

Costly

Expertise

Not exclusive

Accessibility

Employee turnover

Software and tools

No full control

Alignment

 

Scalable

 
  

Dedicated specialists

 

As illustrated in the table above, having your digital marketing team in-house means you have full creative control and access to all your projects and you can make changes to every element as you see fit. You also have employees who understand the ins and outs of your business which is an advantage when you want to be accurate in representing your brand online.

On the other hand, having an in-house team might cost you more since you are paying for each individual in the team on a monthly basis. There’s also the risk of people leaving the company, which will involve another cost of hiring a replacement.

When you hire a digital marketing agency, you have the advantage of having the best specialists for each marketing campaign. This ensures you get quality service with above-average performance. You also don’t have to spend on software and tools as it comes with the agency’s marketing services.

Whether you want to reach 100 or 100,000 people, a digital marketing agency will be able to scale your campaigns with minimal challenges. Although you won’t have exclusivity as agencies serve multiple clients, you can still collaborate and communicate what you want your campaigns to look and feel like.

Get a Custom Digital Marketing Plan

If you want to reach your target audience and grow your online presence, you’ll need to tailor your digital marketing strategy to your business’s services. Let us help you create a custom digital marketing plan and carry out marketing campaigns that reach potential customers and boost your conversion rate. Give us a call today to get started!

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