How to analyze your roofing website’s link profile (Using Ahrefs)

Article by Kristaps Brencans Kristaps Brencans

Last updated

Building a website for your business is a business within itself. You could spend weeks, even months, crafting a beautiful and easy-to-use tool that promotes your business in an enlightening way, but if it does not generate sales then what’s the point? The problem may not be the quality of your business or the content of your website. Your business may have gotten lost in the cybersphere. Backlinks expose your website to searchers who may not even know that it’s there.

Backlinks or inbound links are the flyers of the internet. They are created when one website links itself to another. These types of links hold value because they are free endorsements that can lead a searcher to your business. It is understood that when another website links to your business, they credit it as a reliable source of information. This tells Google and other search engines that your business is popular so they rank it accordingly. Some backlinks are more powerful than others as Google prioritizes authoritative sources.

Related: Best Roofing Websites

Using Ahrefs      

How do you know if someone has set up your a backlink for your site? is a comprehensive tool that evaluates the quality of your backlinks. Ahrefs uses a series of algorithms to accurately assess your backlink data with reference to quality SEO. The site also allows you to examine your competitors and compare their techniques to yours.

Many do not realize how the depreciation of keywords can affect their business. Roofing SEO is an ever-changing field and it is important to keep up to date. Another feature of Ahrefs includes keyword evaluation. This service tracks relevant keywords and their positions over time.   

How to use Ahrefs

After logging into, type the URL of your website in the search box and select “Referring Domains” from the toolbox at the top of the page. Ahrefs will display the total number of referring domains, the websites linking back, and the approximate strength or rating of the website. The higher domain rating or “DR” indicates the importance of the site and its relevancy to yours. Lower ranking sites, such as spam sites or nonauthoritative sources can distract from your domain authority and Google’s “disallow” feature will remove them.

You can also use Ahrefs to compare your website to your competitors. A great tactic is to contact the highest ranking domains and establish a business relationship. Getting your competitor’s links to refer to you puts your business ahead of the game. This will improve your SEO and ultimately boosts sales.


Whether your roofing business is brand new or already established Ahrefs can be very useful.  Search Engine Optimization is the best way to get your business visibility, but it can be very difficult to understand. Luckily, there are tools that will make this process simpler. Give your company the support it needs by paying attention to the details.

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I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics.