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Every business needs a website. Having a website legitimizes your company and shares important information with your clients. Today, an online presence is just as important as your company’s physical address. It took a lot of work to start your business; do not miss the opportunity to showcase your portfolio. For the best results hire a reliable web creator team that has years of experience in roofing webpages.

Related: Roofing Marketing: 11 Ideas to Get More Clients

Our Roofing Web Designs

Best Looking Roofing Websites

Think of your website as the online presentation of your expertise. Technology has created a unique space to share information that can be accessed at any time from, virtually, anywhere in the world. A pristine website represents your business when you are not able to. Like your roofing company, your website needs to be professional, clear, and attractive. Afterall, over  70% of people research a company through its website before purchasing the product or service.

Your website should also communicate the values of your business and present an overall emotion. Logos, advertisements, and pictures communicate with the readers in abstract ways, so be sure to use them without cluttering the screen. These themes will help you in the branding of your company as it will position your business in the minds of the consumer.

Roofers website development
An example of a roofing website with great CTAs

Research and Analysis for your roofing business’s niche

A basic business tip is to chisel your audience as finely as possible. Once you know who your niche market is, then it is easier for you satisfy their needs. For example, you may learn that it is fashionable in your neighborhood to sport a solar panel or use recycled roofing materials. When you have an understanding of your clientele, then positive and long lasting relationships can form.

Website analysis

Websites are like electronic books with pages written in a foreign language. Unlike a book, however, if a single piece of information doesn’t make sense, it could compromise the entire design. Website analysis details the functionality of your webpage. Several factors need to be determined when inspecting an online presence. For optimum results, pay close attention to each field as they all have an important role to play.

  • Security. Depending on how your website is structured you may be taking payments online or gathering email addresses and telephone numbers. It is vital that this intelligence stay private to protect your clientele from theft and your business from lawsuits.
  • Design. A simple design is the key to a happy web surfer. Fonts need to be easy to read and the website itself needs to be effortlessly navigated.
  • SEO. Search engine optimization should be tested and constantly modified to maintain desired scores.
  • Accessibility. Nowadays the internet can connect to several devices. Your website should not lose any functionality or design aspects.
  • Keywords. Keywords are the breadcrumbs to your website. Specific and targeted words will improve your SEO and help your customers find you.

Measuring Key Performance Indicators

Key Performance Indicators are measurements that determine the success of company tools and policies. They allow you to see what works best for your company. KPIs include the total number of subscribers, the ranking, click-through-rates, conversion rates, and cart abandonment rates. These barometers are needed to gauge which components of your business needs the most work.

Analyzing conversion factors

Conversion rate refers to the amount of users who follow the prompts on the website. They include, the percentage of viewers who buy the product or services as well as the click-through rates and number of subscribers. It works by dividing the number of conversions by the number of ad clicks. This percentage is a measurement used to determine the level of performance these conversion factors operate.

Analyzing Call to Action

A CTA is a company’s offer to the client. An effective call to action, guides the consumer in a desirable direction. This could be anything from a free download to the purchase of a product. A CTA can be analyzed through the number of views that convert into clicks, subscriptions or purchases. A high number of clicks suggest that you have a strong CTA.

Roofing website development
An example of a roofing website with great CTAs

Our approach in designing your roofing website

We produce quality work that you can be proud of. The goal of our services is to ultimately draw your business revenue. By crafting a visibly appealing and easy-to-use website, new clients have an interactive space where they have access to your business.

Conversion Focused Design

When designing a website several factors determine the layout. Ultimately, you want to convert your potential customer into a loyal customer. This can be done many ways. Our style concentrates on conversion techniques to ensure high purchases and customer revisitation. Some of these techniques include using larger buttons and simple navigation to core products and services.


A brand is the overall theme and impression of the company. It usually includes your company name, logo, design, and overall feeling. This type of labeling positions your company in the mind of the consumer and creates a standard that your clientele will learn to expect. Consistent branding has long lasting effects on the users. An example of branding that sticks is when someone asks for a kleenex rather than a tissue. Kleenex is the name of the brand not the object, however throughout the years kleenex has built such a high position in their client’s mind, that it becomes natural to ask for a kleenex.

Creating Mock – ups

Mockups are blueprints that are built for a website. Like a website that has not gone live, a mockup is set in place to catch any mistakes that have missed the developer’s eye. This is important because it showcases the website before it can be viewed by the public. Edits can still be made before the site is presented.

Client Approval

The last and most important stage before publication is client approval. Client opinion can be unpredictable, even if your website is flawless. Rightfully so a client can be picky about their business. Or perhaps they do not understand to the intricacies of website production, even if the developer has taken their direction exactly. This is why it is important for a web developer to implement a design that can be easily modified.

How we develop the code for your Roofing website

Coding is the DNA to your website. As a complicated computer language it works by inputting commands to the PC. Codes must be extremely detailed and precise otherwise the entire blueprint will not work.

HTML vs WordPress

It is vital to choose an appropriate platform for how you want your business to be portrayed to the public. WordPress and HTML are two of the most popular programs used to create websites. Which platform is best for you, depends on what you need from the service. WordPress websites are easy to use for someone who does not have much developer experience. The user friendly program makes it simple to make changes and updates.

HTML sites tend to be a bit more expensive because they require the use of an experienced developer to create and edit. HTML coding is a complex jargon that is used to build a website from the ground up. You have more creative room here, however, the ability to freely update is limited.

Pros and Cons of a Content management system

A content management system is a tool that eliminates the use of HTML. This method is commonly used by bloggers who have little HTML knowledge because it is a user-friendly interface. However, this does not mean that it is the right platform for you. Here some pros and cons to utilizing a content management system.


  • Simple and easy to use
  • You can update your content yourself
  • No need for a webteam


  • Security
  • SEO
  • Uniqueness

Mobile Responsive Design

Technology is fast growing and you must grow with it. Nowadays the internet can be streamed from just about any mobile device. It is important to have your website functional on every platform because you never know how it will be viewed.

API integration

API integration is an acronym that stands represents an “Application program interface.” The API is responsible for the communications between software components. Major companies such as Facebook, Twitter, and Instagram employ a great deal of API because of their sharing capabilities. API integration is vital to your sites success as it allows your business to interact with many different users.

Website Security

As technology advances, we find new and innovative ways to electronically share information and of course spend money. Website Security is a large concern, especially if your business collects personal information such as credit cards, telephone numbers, and addresses. The integrity of your website will affect the success of your business.


HTTP or Hyper Text Transfer Protocol, is information that is exchanged between the website and your computer. HTTPS is the exact same exchange except for it is safe from hackers. The addition of the “S” in the acronym is for “secure”. The communication is protected because it is custom whereas open codes leave the connection vulnerable to attack.

Implementation of SSL

The use of an SSL is highly recommended. A Secure Socket Layer encrypts the connection between the computer and the website. The code keeps all your data private and protects it from hackers.

Cross Site Scripting

Though there are many safety precautions taken, there are of course still ways that hackers can infiltrate your computer. Cross-site scripting or XXS is a method used to tag malware onto web applications. From there, the attacker can gain access to all the information saved in your browser. This can include bank codes, as well as social media passwords and other personal information.

Cross Site Request Forgery

Another method for a cyber attack is the use of a CSRF or Cross Site Request Forgery. Unlike XXS which steals your personal information, this dangerous piece of strategy controls the user’s actions on the website. A hacker who uses CSRF can alter email addresses and transfer bank funds. This can be particularly harmful to your roofing business as you may accept online payments that can be redirected to another source.

Security Misconfiguration

Websites are built with overlapping layers of code. Security misconfiguration is when a weakness in configuration allows an attacker access. This is normally due to improperly documented default configuration. Even a small error, such as forgetting the security header can grant a hacker access to your private information.

Quality Testing

Nothing is more embarrassing and makes you lose credibility faster than when a customer finds a series of mistakes on your website. Misspelled words, broken links, and incorrect pictures can make you look unprofessional. Before you release your website to the public it is imperative that you formulate a comprehensive check list to ensure that everything is working properly.

HTML Validation

If your HTML has syntax errors it will not work properly. Before you launch your website, a validator can search through your script for errors that could drastically disfigure your site. Manually checking for mistakes can be time consuming and tedious. The application of a validation program would make the process easier and eliminate human error.

Javascript is Error Free

Nothing ruins integrity like a rickety script. Be sure to find your mistakes before your clients do. Carefully comb through your script for debugging errors. When you understand where the errors are in the script you can eliminate them from your program or rewrite them completely.

All images have correct licenses

Using an image that is not yours can get you sued. When choosing images remember to never just randomly pick one from Google. This is almost a sure way to get sued. Image providers such as Flickr and Creative Commons change their rules and permission requirements frequently so the status of the image you used can change.

All pages have content

Not only is it important for all pages to have content, but content must be grammatically correct and visually appealing. Company names and phone number are important to get correct as well as directions and product descriptions. Avoid using harsh patterns and bright colors in the font.

Pages optimized for SEO

After all the work that you put into the development of your website make sure that it ranks so people can actually see it. Check that all links are to authoritative sources and that they are referenced correctly. Keywords are also important to SEO as it alerts Google and other search engines to your website’s existence.

Website Launch

Congratulations, you’ve successfully finished your website. Now that your company’s roofing portfolio is live, your business will get the attention it deserves. Remember to update regularly to maintain SEO.

Ready to see what On The Map Marketing can do for your roofing company? Check out our extensive portfolio or give our office call today!

Kristaps Brencans Published by Kristaps Brencans on