The roof is a vital part of every house because it is necessary for the safety, sanctity, and security of the home. That is why the roof needs to be monitored and taken care of on a regular basis and why it should be replaced if it becomes too damaged. A roofing company is needed to perform those actions and considering how important the roof is, there are many roofing companies vying for the attention of potential customers. A roofing business will need an edge to stand out from all of the other roofing companies out there: roofing SEO will give them the edge that they need.
SEO stands for search engine optimization and it helps websites to rank highly on the search engine results page. That means that when someone uses a Google search to look for roofing companies in their area, your website is likely to show up on page one of the Google search results page. The high visibility of ranking highly on the search results page can increase traffic to your roofing website, which can lead to more potential customers. However, in order to implement an SEO campaign, you will need the services of an experienced digital marketing agency. That is where we come in.
On The Map Marketing is a digital marketing agency with over ten years of experience in the industry. We have helped a wide range of businesses succeed by getting them to rank highly on Google and other search engines. We can do the same for your roofing website because we do not adopt a one size fits all SEO strategy. We use a bespoke approach that is tailored to each business to ensure that their SEO campaign focuses on what makes the company stand out from the rest. We can help to optimize and overhaul your roofing website to help it rise in the rankings of the search results pages. So contact us at On The Map Marketing when you are ready to take your roofing business to the next level.
What is Search Engine Optimization?
Search engine optimization is the process of getting a website to rank highly on the search results page of search engines. This gives a roofing business — or any kind of business — a competitive edge because it gives them greater visibility online. Since most people tend to search the internet when looking for particular goods or services, increased visibility can mean more potential customers. That is why search engine optimization is so important for a roofing business.
SEO encompasses quite a few different techniques and specialties, which is why it is highly recommended that business owners use a digital marketing agency for their SEO services instead of attempting to do SEO themselves. That is because SEO involves everything from website design to coding to content writing. It is unrealistic to expect the owner of a roofing company or their employees to perform those tasks in addition to their usual work. That is why roofing contractors should outsource that work to the SEO specialists from marketing agencies instead. That way they can focus on running their roofing business instead of worrying about SEO.
How Does Roofing Business SEO Work?
As stated previously, there is a lot that goes into roofing SEO, all of which contribute to a roofing website that is attractive to both human users as well as the search engines.
This is one of the most important parts of SEO because it is what helps a roofing website to get recognized by the search engines. Keyword research is about finding the most used search terms related to your business in the geographic area that you serve. Those search terms are called keywords and once they have been identified, they are then organically interspersed throughout the content of the roofing website, as well as in the title tags and other significant places. This is called on-page SEO.
That means when anyone searches for those terms, there is an increased chance that your website will be among the first to show up. Since people tend to click on the websites that show up first, it can give you a huge advantage because it can potentially increase your web traffic, your lead generation, and your customer conversion rate.
This is comprised of many different factors, each of which makes your roofing website attractive and easy to use:
Fast Load Speeds – Research has shown that people tend to lose interest in a website if it takes three or four seconds to load. That might seem like a short amount of time, but it is an eternity when it comes to websites. There are many things that can slow a website down, such as large image file sizes or poor web hosting services. The digital marketing agency in charge of your SEO campaign will be able to solve those problems and make sure that your website loads almost instantly.
Good UX and UI – UX and UI respectively stand for user experience and user interface. Both principles dictate how the website looks and how it functions. When a roofing website has a good UX and UI, that means it is attractive to look at and is easy to navigate. It should only take two or three clicks to get to any page on the website and the user should never have any confusion about where they need to go.
Responsive Design – This means that a website runs just as well on mobile devices as it does on PCs. Many people use their phones to browse the web, which is why your website needs to be compatible with smartphones and tablets as well as laptops and desktop computers. That means your website should be easily navigable and load quickly on all devices.
The content of a website is one of the most important parts of the website because it keeps users informed and engaged. That can help to lower the bounce rate of the website and can help with lead generation and customer conversion because the longer a person stays on a website, the more likely they are to be interested in what the website has to offer. Good content is also important when it comes to ranking on the search engine because the content of the site is where most of the important keywords are located. So good content is not just important to the visitors, it is important to the search engines as well.
Link building is all about getting your roofing website to be seen as an authority in the roofing industry by both users and search engines. This is done by having other websites that are unaffiliated with your own link back to your website. These are called backlinks, and the more backlinks that you have, the more that you will be seen as an authority. This is good because authoritative websites tend to be favored by the search engines, which means that they have a higher chance of being selected when a person searches for the kinds of services that you have to offer.
Additionally, the SEO company responsible for your campaign will also make sure that your roofing website does not have any dead links that can cause 404 errors. Dead links can hurt your search engine rankings, so they should be avoided at all costs. The SEO company will perform a link audit to make sure that all of the links on your website are active.
Why You Need To Hire an SEO Company To Help You
You might initially wonder why you need an outside company to handle your SEO strategy until you see just how much work it involves. That is why it is unrealistic to expect that you or your employees will be able to carry out all the tasks required to help boost your search engine ranking and increase your website traffic, in addition to taking care of the requirements of your roofing business. It is better if you outsource your roofing SEO campaign because the agency in charge of your marketing strategies will have advanced tools that the ordinary person may not have access to unless they pay a fee to license them. And even then, it would take a lot of time to learn how to use them.
Those tools help with keyword research so that the marketing agency can boost your local SEO by finding out what search terms related to the roofing industry people in your geographical area are looking for. Analytics also play a major role in your marketing strategy because the SEO company in charge of your campaign will need to closely monitor its progress. The company in charge of your roofing SEO strategy will need to closely monitor various factors such as the organic traffic to your website, the bounce rates, which keywords are most effective, and so on. That way the marketing agency can refine your marketing strategy so that it is as effective as it can possibly be.
Naturally, you will want your roofing company to have an advantage over all of the other ones in your area. In order to gain that advantage, you will have to find out what they are doing so that you can improve on their tactics and gain a competitive advantage over them. A digital marketing agency will be able to learn what the other roofing companies in your area are up to so that they can find methods to overcome the competition and put your roofing company on top.
Boost Your Local Roofing Website SEO
Since roofing is likely to be a local concern than a national one, you will need to make sure that you focus on local roofing SEO services. That means roofing websites have to be optimized to cater to customers in the geographic area served by the companies. Local SEO is the key and that means using SEO strategies that can help people in your area to find your roofing company more easily. That includes putting your website on directories like Google My Business, Yelp, Angie’s List, and so on.
These directory listings are important because people will often check out local roofing companies on these directories before deciding to give them a call. An SEO agency like On The Map Marketing can help you to optimize your directory listings so that all of your information is up to date. That includes your address, phone number, business hours, area of service, and more. Google My Business is particularly important because registering with them will get your company a snippet that includes its location on Google Maps, which makes it much easier for people to find you.
Local roofing SEO also means leveraging your social media platforms to give your roofing business an advantage over your competitors. By using social media platforms like Twitter, and especially Facebook, you will be able to communicate with your customers more directly. You will be able to learn what they like and do not like about your roofing company so that you can quickly make any changes that can lead to customer dissatisfaction.
Closely Monitor Your Campaign
A professional SEO campaign will have the tools needed to monitor the results of your roofing SEO campaign so that it is as effective as it can possibly be. That means keeping up with important metrics like website traffic in granular detail. By measuring traffic to your roofing website on a daily, weekly, and monthly basis, we can find out which SEO strategies are most effective and which could do with some fine-tuning. That allows you to maintain your edge over the competition since you will not be complacent when it comes to your roofing marketing strategy.
Stay Up To Date On The Latest Trends and Changes
One of the major reasons why you need a professional SEO agency like On The Map Marketing in charge of your roofing marketing campaign is that we stay up to date with all of the latest trends and changes in the SEO world. Search engines like Google routinely change and update their algorithms, meaning that SEO techniques that used to work might be rendered ineffective later on. Average roofing contractors would be unable to keep track with all of those changes, but an SEO company will always stay on top of them. That means they will be ready to adapt to any new changes made by the search engines and implement brand new SEO techniques when necessary.
There are also going to be ever-changing trends when it comes to web design, user experience, and other aspects involved with SEO. Roofing contractors clearly have more to worry about than keeping up with such trends, but marketing agencies will pay attention to them so that the roofing websites they design will always be on the cutting edge.
Can You Do Roofing SEO By Yourself?
There are some things that roofing contractors can do but in general, it is best to leave the more advanced techniques to the SEO professionals. The basic techniques that the average business owner can do include putting their roofing company on a directory like Google My Business so that it gets a snippet with a Google Maps listing when people search for roofing companies in their area. They can also create different social media accounts for their company.
Another possible option for roofing contractors is pay-per-click advertising. pay-per-click is, as the name suggests when a company pays to have their company featured at the top of the Google search results page when people search for particular keywords, in this case, those keywords would be related to the roofing industry. Those are the search results you see at the top of the page that have the word ad beside them to let users know that the company paid to have their business featured so highly on the search engine results page.
While pay-per-click can sometimes work, many people might not necessarily click on those sites because they do not enter a search to find an advertisement; they tend to be more interested in organic search results. That is why SEO would be an asset in such situations because an SEO campaign can help to bolster a pay-per-click campaign and make it more successful than it would be by itself.
Another reason to hire an experienced SEO company like On The Map Marketing is that we have the tools and resources to closely monitor your campaign to find out what works and what needs improvement. The layperson can get access to basic monitoring tools like Google Analytics, which can be useful, but an SEO company will have access to more advanced tools that can examine the results of your campaign in greater detail. There are definitely simple things that roofing contractors can do to get started with SEO, like creating social media accounts and listing their company in Google My Business, and getting their location highlighted on Google Maps, but more advanced SEO techniques require the helping hand of a digital marketing agency.
Common Questions About Roofing SEO
How long does a roofing SEO campaign take?
It is often said that SEO is a marathon, not a sprint, which means that you should not expect results in the short term. It can take a while before you start to see the results of an SEO campaign, but the average is usually between three to six months.
Why does a roofing SEO campaign take a few months to gain traction?
The reason is that it can take some time to implement the various techniques that need to be done in order to optimize a website. That includes website design, on-page SEO, link building, and more. It can also take a while before Google and the other search engines recognize the website. That is why you should not expect any overnight results in your roofing SEO campaign.
Is a roofing SEO campaign viable for my business in the long term?
The answer is yes. If you use SEO for your roofing marketing campaign, then it can help your business thrive in both the long and the short term. Once you have achieved a high ranking on the search engine results page, it helps to establish your roofing website as an authority, and once it is recognized as authoritative, that can help it to maintain its ranking over time. There still needs to be occasional updates if the search engine algorithms change, but once your roofing website gets a high ranking, that ranking can be maintained, and that is good for your business in the long run.
Will you keep me informed about the progress of my SEO campaign?
Yes. We will send you regular reports that are easy to understand about how your roofing SEO campaign is going. We will include important information like a breakdown of traffic to your website, the bounce rate of visitors, and other metrics that gauge their engagement level. That way you will be kept informed of how your SEO campaign is progressing. You can also contact us at any time to learn about your campaign’s progress if you wish.
Contact Us For Your Roofing SEO Services
At On The Map Marketing, we have over a decade of experience helping businesses of all stripes with their SEO campaigns and that includes various roofing companies. We have helped them and we can help you. We do that by utilizing a variety of proven SEO strategies that can help the website of a business reach page one of the search results related to that business. At On The Map, we know that every business is different so we do not employ a universal SEO strategy. We focus on what makes a business unique so that we can craft an SEO campaign that helps them to stand out.
We are always on the cutting edge of new SEO strategies, which means that we stay up to date on the latest trend and algorithm changes to the search engines. So you can be assured that we will be using all the most up to date techniques when it comes to your on-page SEO, website design, link building, website security, and more. We will also send you regular reports so that you are always informed about the status of your campaign. And we always keep a close eye on your campaign progress so that we know what is most effective and what can be improved.
Our commitment to our clients means that we only use SEO strategies that are on the up and up and stay far away from any shady practices that might hurt the ranking of our clientele. So get in touch with us to learn how we can help your roofing business attain new levels of success through SEO. A member of our team will speak to you and help you get started on this journey to greater things; so contact us when you are ready to take your business to the top. We are ready to work with you.