How to analyze fundamental on-site SEO for your roofing website (Using Google Chrome)

Article by Kristaps Brencans Kristaps Brencans

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Search Engine Optimization (SEO) is the art of generating traffic to a website by increasing its ranking on popular search engines. A company’s listing directly correlates to the success of the business and the potential clientele size. Visibility is the key here. Your website or blog is your business’s most significant advertising tool, but can only do its job if it is seen.

Learning SEO can be difficult to understand. It is not just “sprinkling keywords” through your website. Search engines such as Google, Bing and Yahoo adopt ever-changing, complicated algorithms that index blogs and websites in order based on relevancy. Here, we have provided an easy way to grasp the essential concepts needed in order to provide quality SEO.


The importance of the proper heading can make or break your SEO venture. To demand attention from Google, the headings to your web page must be innovative, yet short and direct. It is also imperative that your heading contain the physical location to where the business operates and serves. This helps Google tailor search results to the specific whereabouts a user may be inquiring.

To find out which headings a business or website might be employing, simply right click the webpage and select either “inspect element” or “view page source.” Once the new page opens, hold down the control button and hit the F key to find the H1 (Heading 1) source. The structure of this phrase should be a compact and simple description of the website or business followed by the location. For example, a heading for your roofing company may look something like: Roof Repair in Miami and Fort Lauderdale, Florida. Unique keywords that are frequently used carry a higher search volume than words that are unrelated to the topic. As a marketer for you business you need to utilize common vernacular to relate to a wide range of potential clients.

Title Tags

A title tag is the overall description and name of the page. Every website should have a title tag that summarizes the content in a general way. Although, some websites ignore the rule, the title tag should be different from the heading of the page. It is important to incorporate keywords to maintain relevancy and a high SEO listing.

To find the title tag of a website, once “view page source” is selected, search the coding for the title tag element under “title.” Remember that a search engine will use your title tag on the tab of your internet browser. Keep your tags short and to the point. A great title tag for an inner page of your roofing website may read, “New Roofing Trends in 2017.” Think of your website as a novel and your title tags as the names to your chapters.


A meta-description is a HTML element used to capture short statement about your website. Typically between 130 – 160 characters, the meta-description appears beneath the title tag when searching for results. Variety is crucial here, so use different keywords than the ones found in your title tag or headings. Use strong and precise diction to cast a wider net. This will ensure that Google will rank your website favorably.      

Keyword Relevance      

Keywords are different for each business. They should be specific enough to communicate intention, but should still be commonly used when describing your website’s topic. For example, keywords for your roofing company are “replacement” and “leak”. These are keywords because they are associated with the service your company provides. The most effective keywords often create a story. When using a search engine, put yourself in the shoes of the client. When searching for a roofing company, he or she does not simply type in “roofing company”, they usually go a step forward and create a sentence like, “roofing companies in my area” or “eco-friendly roofing companies in my area.” To quickly get your roofing website into the hands of a potential consumers, the proper use of specific keywords will boost your SEO.

I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics.