FindLaw Reviews: Read Before Getting a FindLaw Profile

It has two websites. The first one (FindLaw.com) aims to help people find a lawyer for their specific case and contains legal forms they can download and fill out. The other site (LawyerMarketing.com) is the marketing agency for law firms. This review focuses on the latter–the services it offers, customer and client reviews, and case studies.

TL;DR

• FindLaw lets you create a profile to appear on its high-authority online legal directories to improve your brand visibility.
• Its website management services cover all your site’s needs, like web design, search engine optimization (SEO), social media marketing, and others.
• Unlike FindLaw, On The Map Marketing gives you full ownership of all created and gathered content in your marketing campaign, from web design to Google Analytics.

Note: On The Map Marketing’s digital marketing solutions have helped countless law firms reach their marketing goals and attract more prospects to their business. Talk to us about your marketing needs so we can do the same for your legal business.

What is FindLaw?

FindLaw offers extensive online marketing services for legal professionals to improve online visibility, build a favorable reputation, and generate more potential clients.

• Facebook
• LinkedIn
• YouTube

Do Your Law Firm Need a FindLaw Profile?

For $158/month, sign up for a premium profile with your basic information and appear on its online directory listings organized by location and practice area. The profile aims to strengthen your online brand and help people find your legal services much easier.

Here are other benefits (and potential disadvantages) you should consider before getting your profile:

Pros

• Your profile may appear on Google search when people type in your name or keyword. You can also leverage it to get a backlink to your website.
• Aside from FindLaw.com, get featured in Thomson Reuters’s network of legal directories, like SuperLawyers.com, LawInfo.com, and Abogado.com.
• Your clients can leave reviews about your services. Prospects can read the reviews and influence their decision to hire you.
• Receive monthly reports about your profile’s awareness, engagement, and connections. The data here inform how well your profile is doing and provide insights on improving its performance.

Cons

• There is no assurance that the profile will rank at the top of the organic search even if you optimize it for your target keywords.
• Competitive, as the directory may also list your direct competitors or show multiple attorneys in the exact location or practice area, decreasing your chances of getting clients despite paying for the profile.

How to Make The Most of Your FindLaw Profile?

Below are ways to maximize your FindLaw profile’s performance and collect more referral traffic and leads from it:

• Double-check if your law firm has a profile on FindLaw’s directory to avoid duplicates.
• Fill out the profile with your complete details. The About the Firm section should contain information about what separates your law firm from others.
• Add accounts of attorneys working with your law firm to your organization profile to make it appear more trustworthy and authoritative.

FindLaw Legal Marketing Services

A FindLaw profile is just a piece of the internet marketing puzzle. You also must promote your law firm to your target audience online using different marketing strategies that suit your needs. Below are solutions you can take up FindLaw to help achieve your marketing goals.

Website Creation and Design

The agency uses a proprietary content management system (CMS) to create a functional and streamlined FindLaw website design. However, FindLaw’s service agreement indicates that the agency owns the site it creates for you. If you decide to get out of your contract with the company, you won’t be able to take the FindLaw site with you.

Digital Marketing

Sign up for its lawyer marketing services, starting with pay-per-click (PPC) solutions. Get highly qualified leads to your landing page from search engines and social media immediately.

Complementing your PPC campaign is FindLaw’s SEO services. The agency develops and launches keyword research, website content creation, and link building campaigns to increase your organic search results and traffic over time. However, like its web design services, FindLaw takes ownership of the created content during this period. 

FindLaw Ratings Across Directories

FindLaw’s marketing services received 3.6/5.0 stars from 5 G2 users. Almost all of the reviews were from people looking for attorneys and lawyers. Some loved the company because it helped confirm the legality of the law firm or lawyer they were prospecting. Others didn’t appreciate it as much because they needed to receive the right attorneys for their legal needs.

Trustpilot gives FindLaw 3.9/5.0 stars from 24 users. However, most of the feedback is about its legal forms that people can download from FindLaw.com. 75% were satisfied with the website’s service, but a few were unhappy about not getting the forms they paid for.

Top FindLaw Client Results

Katz Melinger PLLC wanted to increase its online presence among Spanish-speaking prospects to convert them into clients. FindLaw helped by creating an online profile on Abogado.com, getting exclusive placement ads on the same site, and launching a PPC campaign in Spanish for the law firm. The agency’s initiative resulted in 22% more impressions of their directory presence and a 70% year-over-year (YoY) increase in PPC contacts.

FindLwa also managed Damico & Stockstill, Attorneys at Law’s marketing needs by introducing new prospects to their legal services. The agency designed a mobile-optimized site for the law firm and focused on its storied history to establish its reputation. Its efforts doubled its average monthly blog traffic and generated half of its business from FindLaw website visitors.

On The Map Marketing Vs. FindLaw

FindLaw	On The Map Marketing
Helps you create a profile that appears on its site’s directory listings to improve your brand’s online presence.	Offers web design, SEO, and PPC services to grow website traffic and improve lead generation efforts.
Creates professional-looking websites for clients but owns them if clients terminate their contracts or let them run out.	Design high-converting sites that clients own, whether they continue with or without the agency moving forward–no hard feelings!
Tons of case studies that showcase their expertise in the legal space.	Has customer success stories for law firm clients and other industries like home services and eCommerce.

FindLaw’s biggest draw is the profile the agency features alongside other attorneys in its network of directory sites. But there’s no assurance that you can get leads from your profile despite paying for it. Also, while FindLaw offers comprehensive digital marketing services, it doesn’t give clients the site design and content after the contract expires.

On The Map Marketing offers an alternative and better solution. We provide sustainable and effective marketing tactics to help grow your site. And if you’re ready to move on, you keep everything with you to continue scaling and improving your law firm. Contact us to learn how you can get there with our help. You can get a free marketing audit if we’re a mutual fit.