Digital PR Services
For Law Firms
Want to establish your law firm’s thought leadership?
We get our clients authoritative media coverage with mentions from websites like:
Why Do Attorneys Need Digital PR?
Strong Organic Visibility Across Google and AI Search
Old school link building may no longer suffice to improve your firm’s SEO. Here are the top three reasons why you need to invest in digital PR:
- Improves your brand awareness: High quality coverage from reputable local and national outlets can help your law firm earn trust and improve your brand’s online presence—including in AI tools such as ChatGPT and Google’s AI overviews.
- Helps your (AI) SEO: Google increasingly wants to rank real brands in SERPs. Leveraging digital PR build organic high authority links that signals search engines and LLMs that your law firm’s website is trustworthy.
- Earn cost effective exposure: Compare with TV ads or one-time marketing strategies, digital PR can secure coverage in authoritative media at the fraction of cost.
Our Range of Digital PR Services
📊
Data-led PR
(or Data-Driven) Campaigns
Providing unique data insights in your industry that help tell a compelling, interesting story.
🌟
Thought Leadership
(Building Media Relations)
Sharing your expertise to establish yourself as an authority in your industry.
⚡
Newsjacking
(or reactive PR)
Injecting yourself or your brand into current news stories.
Our Digital PR Campaigns Get National Media Coverage!
Let us prove our digital PR expertise.
Attorneys Love The Media Coverage We Get’em
“A lot of smaller personal injury firms start with a connection to a judge. We didn’t have that, so we had to build it from the ground up. And we could not have done that as quickly and efficiently without On The Map. They showed us time and time again that we can trust them. They’ve nailed it every time.”
Partner at Hipskind & McAninch
“Working with OTM has been a game-changer for our law firm. Not only have they helped us refine our SEO strategy and improve our search rankings, but they’ve also ensured that the leads coming in are the right fit for our firm. Their expertise and dedication to our firm has allowed us to spend less time sifting through irrelevant inquiries and more time helping real clients who need us. We couldn’t be more pleased with the results!”
Chief Marketing Officer at Wagner Reese, LLP
How Our Law Digital PR Campaigns Work
Discovery Call
We begin with discussing your digital PR goals, and give you a brief of the various campaigns we offer: data studies, expert commentary, or reactive PR.
Digital PR Audit
Next we’ll analyze your current online footprint and relevant market research based on the kind of PR campaign you choose,
A Custom Digital PR Strategy
We’ll then share some custom digital PR packages with timelines of when you can expect to get coverage along with the costs.
Executing Your Digital PR Campaign
Once we set up your account, our our team crafts content, pitches journalists, and manages media relations. Note that each campaign is slightly different.
Reporting and Analysis
At the end of the campaign, we share the media coverage you earned with details of any bonus outlets that picked your campaign. Alongside we propose ideas for the next campaign!
Hire Our Digital PR Services Today!
Talk to us about your media needs and
we’ll craft a custom plan for you.
