Chintan Zalani
How Nunez Law Generated 17 Leads from PPC in 2 Months
Overview
- Client: Nunez Law
- Service Offered: PPC
- Key Results: 17 leads, 5.61% conversion rate, 1,053.33% CTR increase, $400 cost per lead (CPL)
- Period: 2 months
About Nunez Law
Nunez Law is a personal injury firm specializing in car, truck, motorcycle, and bicycle accident cases. The team sought to generate high-quality form submissions and phone calls through paid search.
Challenges
Before working with On The Map Marketing, Nunez Law struggled with the following:
- Zero Conversions & Low CTR: Their campaign started with 0 conversions and a 1.5% click-through rate.
- Poor Keyword Targeting: Initial campaigns focused on low-volume or irrelevant search terms.
- No Dedicated Landing Page: They didn’t have a tailored PPC landing page that hurt their quality score and conversions.
- Insufficient Data for Optimization: With under 100 clicks in month one, their data was fairly limited, making it difficult to A/B test.
How On The Map Marketing Turned Around Nunez’s PPC
Here are the solutions our PPC team offered as a part of their Google Ads campaign:
- Audience Targeting: Switched to phrase-match keywords with a comprehensive negative-keywords list to hone in on high-intent searches and improve relevance.
- Streamlined Keyword Optimizations: Removed underperforming terms, then prioritized and grouped the remaining keywords by efficiency and conversion potential for more focused bidding.
- Dedicated Landing Page Development: Built custom PPC landing pages for each practice area (car, truck, motorcycle, and bicycle accidents) with clear calls-to-action and trust signals to boost quality score and conversions.
Wins and Milestones
In the first month, we established a baseline and optimized targeting for their campaign. The CPC of our target keywords hovered around $500. Then in the second month, the client doubled their budgets, and we experimented with search networks, targeting mobile only, call only campaigns, dynamic search ads, a branded campaign,
Here’s how their results stacked up after the end of just two months:
+1,053.33%
Increase in CTR
Starting from 1.5% our CTR shot up to an impressive 16%.
+5.61%
Conversion Rate
Starting from scratch, we grew the conversion rate to 5.61%.
17
Leads Generated
In 2 months, we generated 17 leads at an average cost of $400 per lead.
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