How Wagner Reese Built Authority With Thought Leadership PR

About Wagner Reese

Wagner Reese is a leading Indiana-based personal injury law firm committed to advocating for victims of medical malpractice, product liability, and corporate negligence. Through a consistent thought-leadership PR strategy, we positioned the firm’s attorneys as go-to experts on topics ranging from food safety to patient protections, leveraging timely news cycles, reporter requests, and cultural moments to elevate their visibility.

The Challenge

Wagner Reese wanted to increase media visibility and credibility for one of their key practice areas: foodborne illness and consumer protection. Their goal was to reinforce the firm’s leadership in legal accountability and public safety, particularly in high-interest conversations around food safety.

How We Executed the Thought Leadership PR Strategy

We focused on building Wagner Reese’s credibility in the food safety and consumer protection space by leaning into real-time media interest, monitoring journalist requests and responding fast with clear, legally grounded insights.

We helped Wagner Reese contribute commentary on:

• Household food safety risks (reheating mistakes, fridge temperature, plastic wrap)
• Foodborne illness prevention
• National product recalls and legal implications

By showing up where the public was already paying attention, Wagner Reese gained traction as a trusted legal voice on food safety, making complex risks clearer, and reinforcing their authority in one of their key practice areas.

Wins and Results

Wagner Reese was quoted as a go-to expert in stories covering food safety, reheating risks, fridge storage mistakes, and national recalls, reinforcing their authority in consumer protection and public health. They got featured in legal, health, lifestyle, and consumer-focused media.

Here are their key results:

Top Media Highlights