How GTW Lawyers Increased Social Engagement by 92.5% in 6 Months
Overview
- Client: Gingras, Thomsen & Wachs (GTW)
- Service Offered: Social Media Marketing and Graphic Design
- Platforms Managed: LinkedIn and Instagram
- Key Results: +92.5% profile activity, +6.1% reach, +1.9% followers, 100+ interactions
- Period: 6 months
About GTW Lawyers
Gingras, Thomsen & Wachs is a Wisconsin-based law firm with over 35 years of experience in personal injury, civil rights, employment, and medical malpractice. With offices in Eau Claire, Madison, Milwaukee, and Waukesha, they had a stellar reputation but virtually no social presence.
Digital Marketing Challenges We Encountered
When we started working with GTW their legal accolades didn’t match their social media brand awareness. Here are the key challenges we had at hand:
- Reluctance to Appear on Camera: GTW had a talented legal team but was hesitant to film video content.
- Zero Brand Awareness: GTW had no meaningful footprint on Instagram or LinkedIn.
- Generic Content: Flat, non-differentiated posts that failed to engage their audience.
- No Engagement Strategy: They didn’t track KPIs, or have a content calendar in place.
How On The Map Marketing Turned Around GTW’s Social Media
Getting the experienced attorneys to appear on camera took some time. But we put together a social media strategy for the firm rooted in the three pillars below:
1. Humanized Brand Storytelling
- Behind-the-scenes office culture and repurposed archive videos
- Voiceover-based Reels to ease attorneys into appearing on camera
2. Community & Engagement Focus
- Weekly themes (Motivation Mondays, Throwback Thursdays)
- Client and attorney spotlights, local hashtag campaigns, WI business cross-promotions
3. Educational & Relatable Content
- Legal tips, animated explainers, Q&As & holiday advice
- Posts tied to trending conversations and national awareness days
Wins and Milestones
Here’s how the results looked like by the end of the sixth month of their social media campaign:
+92.5%
increase in
profile activity
+6.1%
increase in
reach
+1.9%
growth in
followers
100+
meaningful content interactions
Scalable content calendar
with clear monthly KPIs on Instagram & LinkedIn
How About a Social Media Audit?
Let us analyze your firm’s social media strategy and evaluate how we can improve your brand awareness.
