How Angel Reyes & Associates Earned 1317 Media Placements

About Angel Reyes & Associates

Angel Reyes & Associates is a one of the preeminent personal injury law firms in Texas, focused on representing clients injured in road-related incidents. They partnered with On The Map Marketing to pitch their firm as a leading voice in road safety.

Road Rage Capitals of the USA: Campaign Inspiration

Road rage is a growing national issue. A few years ago a report found that there’s been a 500% surge in road rage incidents in the past decade.

Taking inspiration from the Netflix series Beef which parked cultural conversations around the emotional toll of modern driving, we saw an opportunity. We thought we’d map the U.S. cities where drivers are most (and least) likely to experience road rage—and turn cold data into a hot-button conversation.

How On The Map Marketing Executed the Road Rage Capitals Campaign

Here are the three steps we took to execute their digital PR campaign:

Step 1: Data-Led Research

We analyzed the 100 major U.S. cities using metrics from Numbeo, NHTSA, Gun Violence Archive, and U.S. Census to score “road rage risk.” . Each city received a normalized score, revealing where drivers are most—and least—likely to encounter road rage on U.S. roads.

Step 2: Crafting a Compelling Story With Custom Assets

Next we developed branded visual assets (ranked “Top 10 Worst” and “Top 10 Most Road-Rage-Free Cities”) to support outreach and increase pickup.

We hoped that these assets make the story easier to cover for journalists and more likely to be featured.

Campaign Assets

Step 3: Targeted Media Outreach

And at last we pitched the story to national and local outlets, securing coverage in MSN, Motor Biscuit, CW33, Audacy, Investopedia, and more.

Wins and Milestones

Strong Organic Visibility Across Google and AI Search

This high-quality approach gave our SEO efforts a huge boost

”The team at On The Map did an outstanding job combining data insights with visually compelling graphics to create content that not only grabbed the attention of media outlets but also captivated end users. This high-quality approach gave our SEO efforts a huge boost, signaling authority and trust to both algorithms and AI crawlers, and helping us rank higher for key terms.”

Elliot Johnson

Chief Marketing Officer