How 844SeeMike Captured 738 Media Features With Reactive PR

About 844SeeMike

844SeeMike is a national personal injury law firm specializing in travel-related incidents, including DUI crashes, drownings, and alcohol-related injuries. 

We engaged with them to drive media coverage, boost their link profile, and increase their legal visibility—all while  raising awareness of the risks associated with DUI crashes, drowning incidents, and alcohol-related injuries.

The Most Dangerous Spring Break Destinations For 2025: Campaign Inspiration

With Google searches for “top ten spring break destinations” up 350% and “spring break travel warning” rising 300%, we identified a timely opportunity to insert 844SeeMike into the conversation.

Here’s how we went about it:

• Data Authority Hook: Using original data to rank the most dangerous and safest spring break cities, we highlighted the biggest safety threats, ranging from impaired driving to drowning, and framed the story around expert legal accountability for injuries and venue negligence.
  
  Ranked cities by risk using CDC, NHTSA, and Census datasets to create a credible “most dangerous vs. safest” list.
• Legal Accountability Angle: Framed insights around venue negligence and DUI liability, giving journalists a public-safety story with expert commentary from 844SeeMike.

How On The Map Marketing Executed the Reactive PR Campaign

We combined internal rankings with government datasets (CDC, NHTSA, and Census Bureau) to evaluate and score U.S. spring break destinations based on risk level. We then delivered:

• A clear top 10 list of most dangerous and safest cities
• Legal commentary from Mike Agruss on liability and negligence
• Actionable travel safety tips for spring breakers and parents

This dual-value pitch, data + expert insights, allowed us to secure placements across national, lifestyle, and regional media. Reporters were equipped with a seasonal angle that blended utility, urgency, and authority.

Wins and Results

844SeeMike was positioned as a credible legal authority on spring break safety, DUI accountability, and travel-related injury law, successfully amplifying the brand’s visibility during a peak cultural moment.

The campaign generated:

Top Coverage Highlights

The campaign got features from publications such as USA Today, MSN, Yahoo News, and Quartz.