When undertaking digital marketing for law firms, it’s important to be mindful of your state’s bar regulations for advertising. In this article we’ll go over some of the high level points to look out for. The lawyer advertising rules enacted by the Alaska bar regarding attorney digital marketing are restrictive. While we cannot give legal advice, we can give marketing advice in compliance with the advertising restrictions in Alaska. At On The Map Marketing, we are familiar with the Adopted Ethics Opinions approved by the Alaska Bar Association as well as the Alaska Rules of Professional Conduct.
Rule 7.1 Communication Concerning a Lawyer’s Services
A lawyer shall not make a false or misleading communication about the lawyer or the lawyer’s services. A communication is false or misleading if it:
(1) contains a material misrepresentation of fact or law, or omits a fact necessary to make the statement considered as a whole not materially misleading;
(2) is likely to create an unjustified expectation about results the lawyer can achieve, or states or implies that the lawyer can achieve results by means that violate the Rules of Professional Conduct or other law; or
(3) compares the lawyer’s services with other lawyers’ services, unless the comparison can be factually substantiated.