Building Links to your Dental Site is Crucial to your Business’ Success

Article by Kristaps Brencans Kristaps Brencans

Last updated

Aligning your dental company with other companies can improve your business in surprising ways. Links provide invisible bridges that connect one website to another. Authoritative links can improve SEO and drive an array of consumers to your online store, while undependable links can cause Google to group your website with internet pollution and guide almost no traffic. The art behind knowing which links are right for you is to first learn what the links are.

With reference to the cyberverse, there are two types of links “inbound and “outbound”. Inbound links connects other websites to yours while outbound links introduce your clients to your sources. A simply way to distinguish between the two types of links is to remember that outbound links, send consumers out into the cyberverse and inbound links drawn them in. Learn the benefits of use for each link in order to properly gain from them.   

Outbound Links

Have you ever heard the term, “Birds of a feather flock together?” You want your dental website to be associated with other authoritative sites so Google makes you repeatable by association.  Outbound links serve as a bibliography to the articles on your website. Only link pages that can be established as dependable. College reports, government statements, and medical journals are all examples of credible sources. Benefits of outbound links include:

  • Bridges that work both ways. If you send out a link it is likely that the owners of the receiving website will notice you and possible send a link your way
  • Consumer appreciation. Your business can not be all things at all times. Clients appreciate it when you outsource to other useful websites to help solve all of their needs.
  • SEO rewards. Junky sites link to junky sites. When you partner yourself with sources of authority, search engines such as Google will know that your company is legit.

Inbound Links

Even more useful than outbound links, inbound links send clients directly to your website. This instantly boosts your traffic which in turn will elevate your SEO and get you sales. An inbound link is a huge compliment as it shows Google and other websurfers that your site is an authoritative page. Listed below are the gains that can be made from inbound links.

  • Reference Marketing. Is a reliable source of marketing, because the clients it generates already trust the origin of the link.
  • Competitive Edge. If you have more inbound links than your opponent, there is a good chance for you to outrank them not only in sales but in SEO
  • Brand Visibility. Users are more likely to trust your brand the more often they see it.
  • Exposure to other industries. Inbound links have the power to expose your business to other industries that may get your business.

Necessity of links

Finding a website without any links is a lot like finding a lost boat without GPS. Links are your website’s main source of attention. Unless you know exactly where to look, your website will never be found without a valid link. Improve your chances of getting your website the attention it deserves.    

I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics.