Tips for Hiring the Best SEO Firm for Your Dental Practice
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Surely, your dental practice receives an inordinate amount of calls from SEO companies that would like to offer you their best dental SEO packages. It may even be to a point where you ask to be put on a “do not call” list (most don’t listen), or you just start sending them to the voicemail abyss. At some point, you may have interest in actually working with a reputable dentist SEO company, but how can you weed through those hundreds of calls and online ads? In this article we will offer some tips for working with the best SEO firms for your specific dental practice.
Verifiable Results Are Important
Some sales professionals are patient, understanding, persuasive, et cetera. However, they may be representing a product or service that does not live up to the hype. This happens all too often. A dentist agrees to work with a SEO company and after a few months they say, “…but my salesperson said it would get me on the first page of google.” Though the sales process is an important step in learning about companies that offer dentist SEO, it is also imperative that they be able to provide you with verifiable results from customers that they have recently worked with. You may not want to inquire about a dentist that is in the same area, but they should at minimum be able to provide results from local health care providers that are not in competition with you. In addition, be sure that you go online and search for terms like “dental SEO” or “dentist SEO.” If they are not near the top of the page, they may not be the type of company that you want to work with.
Experience Helping Dentist to Achieve Their Desired Results
This tips goes hand in hand with hiring an SEO company that offers verifiable results. However, your desired results may be a bit more unique than just wanting to show up high on the search results for general dentistry. Some dentists will want to attract a more specialized clientele. When you are interviewing potential dental SEO firms, it’s important to ask them if they have helped other dentist to target a niche audience and then have them provide examples. While targeting is important, the most important aspect of SEO will be if they were able to increase customers as a result of introducing search engine optimization strategies to dental practices.
Customer Service and Communication
When you have pinpointed a SEO company or two that you are interested in working with, you should begin looking up their ratings and reviews on sites like Google and even Yelp. Their past customers will tell you a lot about what type of service they offer. In addition, ensure that they keep the promises that they make. For example, if every time they schedule a call, they are late or have to reschedule, this may signal that their employees are overworked and may not be able to provide you with consistently high levels of service.
Other Important Attributes to Assess
One of the most important attributes to look for in any company offering dental SEO services will be their ability to provide you with honest expectations. If you are “sold a dream” like having your page rank number one google in the next week or doubling your sales in a short period of time, be skeptical and very cautious. Search engine optimization takes time. In addition, ensure that they utilize SEO practices that will not get your site flagged. Inquire about their approach and how they plan on increasing website traffic. If they are coy or offer you information that does not seem ethical, choose another SEO company ASAP.
Article by Kristaps Brencans
I started as a project manager at On The Map Marketing in 2015 and now run the day-to-day operations as the company’s chief executive officer. In the last few years, I have overseen thousands of successful SEO campaigns in numerous industries, including lawyers, contractors, E-commerce, and other markets. I am also a proud dad of three divas and take a keen interest in running and calisthenics.