There is a reason everyone is focused on internet based forms of marketing. Your veterinary practice has the ability to interact directly with your potential clientele through the practice of marketing; therefore, your marketing strategies impact your revenue flow, and the overall success of your business. With rapid advancements in technology comes a not only a desire, but a need, to move towards digital marketing techniques.
Proven marketing formulas for the Veterinary Industry
We know how much the people of Miami love their pets. In fact, our pet friendly downtown office has a couple part time pooches on staff (and 1-2 freelancers as well). With a thorough understanding of the digital marketing landscape and years of trial and error, On The Map Marketing has gone above and beyond to achieve the wildest SEO dreams of our clients. We understand the wonders of what a boost in SEO can do for your veterinary practice.
What ROI to expect
Internet marketing campaigns have a high ROI (or return on investment) for several reasons. First and foremost, they require less manpower than more traditional marketing trends, reducing overhead marketing costs. Additionally, the effectivity of digital forms of advertising are statistically proven. According to a study done on eccomerce trends, 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store.
Veterinary Marketing Campaign Length
The length of a marketing campaign varies based on the desired results of the campaign and other various factors. Some of these factors include whether the campaign is local or national, the desired ROI of the campaign, if your campaign involves pushing products, or the length of time it takes to gather necessary information. While some campaigns can last for several months, others can last only a week. Typically, a marketing plan can be expected to be carried out in 2-3 months; however, there is a world of variables that can factor into the specific time frame your company will need for a successful marketing campaign.
Digital Marketing Platforms Guaranteed to Increase Revenue for your Veterinary Practice (Don’t Miss Out!)
The industry of digital or internet marketing has been a rapidly ever changing and growing industry for years. Successful businesses have quickly adjusted the way they view advertising and their methods for marketing to their consumers. While the term internet marketing encompasses all forms of digitally based media, it is important to pay close attention to the five titans of internet marketing: PPC, SEO (or search engine optimization), website development, google local listings, and social media management.
Why Your Veterinary Practice Could Be Making (Way) More Money Using Digital Marketing
The era of technology has virtually made other more traditional forms of marketing obsolete by making it easier than ever to communicate with a larger audience. By harnessing the power of the internet, you are giving your veterinary practice the opportunity to reach the wallets of clients who never would have found you before.
Your website is entirely customizable to your business, meaning it can grow at the pace your practice needs it to. Google and other various internet marketing platforms have made it easy to analyze and track the data of your website traffic. In turn, this allows you to track what is working and what isn’t on your website. Armed with statistically and factually based information, you can decide which methods of digital advertising are working for your veterinary practice.
Reach an infinite audience
According to a Pew Research Center Study on digital marketing, one in five Americans (including 36% of 18-29 year olds) are surfing the internet “almost constantly.” This gives your website the opportunity to reach virtually an infinite audience and tap into brand new verticals of revenue.
Internet marketing costs less than whatever traditional forms of advertising you’re currently engaging in. Switching from a traditional marketing strategy to a digital marketing strategy will result in a boost in ROI right off the bat just in terms of execution and manpower costs. Digital marketing makes it easy to engage with potential clients. This makes it almost effortless to build relationships with the potential members of your clientele, which will create loyalty between your brand and your client. It is also easy to track and analyze what is working in your digital marketing campaign. The key to growing and evolving your business is understanding what areas need work and adapting. Your veterinary practice can expect a boost in ROI by:
- Constantly analyzing data and adjusting marketing approach accordingly
- Maintaining active engagement with consumers
- Staying up to date with current trends
How Our Scientifically Proven Marketing Process Unlocks the Hidden Money Making Potential of your Veterinary Practice
SEO / PPC Market and Search Research Analysis
Thoroughly researching the veterinary niche is vital before beginning a marketing campaign. In order to sell to a client with your demographic (i.e someone searching for your veterinary services), it is necessary to understand their consuming patterns and trends. When making a plan for the SEO of your veterinary practice, we take into consideration the following factors:
- relevant keywords and search terms
- the structure and navigation of your website
- the specific branding of your practice
PPC, or Pay Per Click advertisements place company ads before non-paid organic search results. With this form of advertising, you only pay when a potential client clicks on your ad.
Design and Develop a Conversion Focused Website with our Proven Strategies
If your veterinary practice website isn’t already bringing you a regular influx of clients you’re missing out on a huge stream of revenue. The most important role your website plays towards your business’s success is how well it converts clients. Conversion is the process of taking a potential client and soliciting them to perform a specific action, such as booking an appointment or consultation with you. Here are some of our proven conversion game changers:
- Simplify: your website should be easy to navigate
- CTA’s: your call to action should inspire your clients to hire you
- Design: every aspect of your website’s design should be focused on conversion
- Branding: your branding should exemplify the quality of work you offer
Drive traffic to your website through SEO, Social Media and PPC
Your digital marketing plan should be all encompassing. We use every method available to us to catch your potential client’s attention.
- Helps to build relationships with other relevant businesses through link exchange
- Boosts your website’s ranking in search results
Social Media Marketing
- Allows clients to share your information with other potential clients
- Helps foster and build relationships between your business and your clientele
- Strengthens your overall marketing plan
- Easily managed, optimized, and tracked
- Offers greatest ROI
Use Analytics to Reach the Ultimate Campaign Goals
Google provides free analytics tools which record, organize, and track your marketing campaign results. We use these tools to see which tactics are the most effective for your veterinary business. Once we figure out what is working, we maximize on those specific strategies to bring you the most business.
Americans spend an average of $15.73 billion dollars a year on veterinary care. The market has an ever growing potential for fluctuation due to advancements in technology. In order to fully prepare your business for an inevitable market increase it would be in your best interest to hire a marketing firm that is highly skilled in delivering clients from your website and into your veterinary practice. Call us today for a free consultation.