Andrew DeGryse
How GWS Pressure Cleaning Achieved +30% Leads and +621% Organic Traffic
Overview
- Client: GWSPressureCleaning
- Service Offered: Website Design and SEO
- Key Results: 6.2x organic traffic +30% form submissions & calls
- Period: 13 months
About GWS Pressure Cleaning
GWS Pressure Cleaning is a family‑owned business that has served Miami’s residential and commercial properties for years. Known for prompt, professional service in neighborhoods from Miami to Doral and beyond, they wanted to capture more of the local market—and turn website visitors into qualified leads.
Challenges
Before On The Map Marketing stepped in, GWS had a single‑page website with virtually no backlinks and a mere domain authority of 1. They had almost no technical SEO foundations or multi‑location pages to target key service areas. It meant they had zero search visibility at the beginning of the campaign.
How On The Map Marketing Turned Around The GWS Website
Here are the three key ways in which On The Map Marketing turned around GWS:
- Professional Website Redesign: Revamped site architecture to highlight each service and location (Miami, Doral, etc.)
- Holistic SEO Strategy: Implemented technical SEO fixes, conducted keyword research, and built authoritative links with the goal of ranking for “pressure cleaning” and related topics
Results
Within 13 months (October 2021–November 2022) of starting the campaign, GWS broke into page one for a lot of relevant keywords. Here’s how their performance looked like:
- Multi‑Location Visibility: Achieved top‑4 rankings in Miami and surrounding areas for core service keywords like “Miami pressure cleaning.”
- +621.05% Organic Traffic: Monthly organic visitors surged over the 13‑month campaign.
- +30% Form Submissions & Calls: Lead volume climbed from 23 inquiries per month to 30.
I’m very happy with the results.
“I’m very happy with the results.”
“On The Map, Inc. has been steadily growing my website’s presence consistently over the last year, and I’m very happy with the results. We’ve captured the Miami Pressure Washing Market and we’re expanding from there bit by bit.”
Gary Stewart
Owner of GWS Pressure Cleaning
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