Digital Marketing Statistics For 2024

We’re a digital marketing agency with over a decade of experience in delivering results for clients. We have helped thousands of businesses get results through various channels and helped them evolve with new algorithmic updates to different platforms.

In this article, we have compiled the latest digital marketing statistics to help your business level up its digital efforts. Before diving into the stats, let’s begin with the common questions about the subject.

Frequently Asked Questions About Digital Marketing

How big is the digital marketing industry?

The U.S. digital marketing industry is estimated at $155.3 billion in 2021. (GlobeNewswire)

What is the success rate of digital marketing?

While it is difficult to pinpoint what exactly we mean by the success rate of digital marketing, it is reported that, on average, businesses can earn $44 for every dollar spent on email marketing. (Marketing Insider Group)

Is digital marketing more effective than traditional marketing?

Digital marketing is certainly much more cost effective than traditional marketing, and it also has a host of other benefits, which we list below. Based on your circumstances and business, you would be the best judge of what, among traditional and digital marketing, works best for you. (LYFE Marketing)

General Digital Marketing Statistics

Before we get started on more specific digital marketing tactics, here are a few thoughts of digital marketers about what works best.

1. Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026. (GlobeNewswire)

2. The global digital marketing industry is predicted to grow at a CAGR of 13.9% over the analysis period. (GlobeNewswire)

3. 51% of customers say they will unfollow a brand if it irritates them on social media. (Amity)

4. According to 81% of marketers, video content has a direct and favorable impact on sales. (Wyzowl)

5. With a conversion rate of 12.7%, advertisements placed at the beginning of videos perform the best. (HubSpot)

6. The conversion rate of online shoppers was roughly 2.3% in mid 2022, down from 2.8% at the end of 2021. (Statista)

7. Social media will account for 33% of all digital advertising spending in 2022. (Hootsuite)

8. The cost of social media ad impressions has jumped by more than 20 percent over the past 12 months. (Hootsuite)

Search Engine Optimization and Organic Search Statistics

To kick things off in the more specific digital marketing disciplines, we look at organic and search engine optimization (SEO) driven web traffic statistics.

To reach a large audience online, you need to understand and master this strategy, as it is one of the primary methods an excellent digital marketer uses to gain traffic.

1. Only 0.78% of Google searches went to the second page and clicked on something. (Backlinko)

2. SEO for mobile sites on mobile devices is considered an effective investment by 48% of SEO marketers. (HubSpot)

3. Using strategic keywords is the number one SEO marketing strategy, according to 71% of marketers. (HubSpot)

4. After social media, website is the second most popular marketing channel. (HubSpot)

5. In 2021, 69% of marketers spent money on SEO. (HubSpot)

6. CTR increases by 2.8% on average when you move up one slot in the search results. (Backlinko)

7. CTR increased by about 4% in titles with positive or negative sentiment. (Backlinko)

8. On-page elements seem to be the most crucial factor for SEO worldwide. (Statista)

Social Media Marketing Statistics

Advertising and organic marketing on social media platforms are highly effective digital marketing strategies, but are they on par with attracting visitors through organic Google search results?

Here are statistics about social media marketing to find that out. They will also help you convert more social media users into your leads and customers.

1. Social media stories are considered “very effective” by 57% of marketers, while 35% think they are “somewhat effective.” (Buffer, 2019)

2. Marketers claimed they had the highest ROI from Facebook among all the social media platforms they advertised. (HubSpot)

3. Every day, one billion hours of video are watched on YouTube. (YouTube Blog)

4. 70% of consumers have purchased a product after seeing it advertised on YouTube. (Google Ads and Commerce Blog)

5. In 2021, 82% of B2B content marketing experts used Twitter for their organic marketing efforts. (Content Marketing Institute)

6. Carousel Ads on the web delivered a 15% increase in click-through rates, and app Carousel ads showed a 24% increase in installs-per-impression. (Twitter Business)

7. According to marketers, Facebook is the most popular social network platform among people of all ages who are internet users. (HubSpot)

8. For marketers, Instagram is the second best-performing social media network.

9. The most popular sites used by social media marketing experts are Facebook, Instagram, and Twitter. (Hubspot)

Email Marketing Statistics

In addition to social media marketing, email is one of the most coveted marketing methods. It is one of the most potent tools digital marketers have today, and you must get to know it to take advantage.

1. Email marketing is recognized as having the highest ROI by 30% of marketers worldwide. (Statista)

2. With a 15% conversion rate in 2020, email collection forms successfully convert viewers. (HubSpot)

3. Exit-Intent campaigns convert 2-4% of visitors who are about to leave into email subscribers (OptinMonster)

4. 70% of marketers stated that their best-performing email campaigns came from a person rather than a company. (Databox)

5. More than 306 billion emails are sent and received each day. (Statista)

6. 64% of small businesses use email marketing to reach customers. (Campaign Monitor)

7. 32% of marketers use email marketing. (HubSpot)

8. 33% of marketers send weekly emails, and 26% send emails multiple times per month. (Databox)

9. QA, A/B, and spam testing your emails lead to higher ROI. Enjoy up to a 28% higher return when you put testing to work for your email program. (Litmus)

Digital Marketing In The Context Of E-Commerce

Many of us would like to increase visits to the eCommerce businesses we own.

While all the above marketing strategies apply to eCommerce, let’s take a closer look at eCommerce marketing so you can learn more about how to get your site noticed.

1. In 2020, 17% of all retail sales were eCommerce. (Statista)

2. 43% of eCommerce traffic comes from organic Google searches. (Wolfgang Digital)

3. Each US customer is expected to spend an average of $1,800 annually on eCommerce. (Statista)

4. Amazon accounted for 50% of all US eCommerce sales as of 2021. (Statista)

5. Free delivery is the most effective inducement for 53% of online buyers in persuading them to buy something from an online retailer. (Statista)

6. It is reported that 68.7% of individuals abandoned their shopping carts in the US. (Fresh Relevance)

7. On an average mobile device visit, 2.3% of Ecommerce website visits result in purchases, compared to 3.8% on desktop. (Statista)

8. 60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019. (Litmus)

Final Thoughts

Based on these statistics, you should now have a better idea of what digital marketing strategy is required for success.

You can utilize the information you’ve learned here to aid your digital marketing efforts and set yourself apart from the crowd if you have a new business or are planning to open one of the many existing small enterprises. This is your chance to leave an impression.

Up next, read our stats on local SEO, or maybe spice up your local strategy with local business statistics.

Want us to take care of your digital marketing needs? Then don’t hesitate to contact us — we provide a free audit to businesses we have a mutual fit with.