If you’re looking to start an online store or integrate one into your existing website, then On The Map Marketing has the solutions you need to host your shop: BigCommerce! Ecommerce has transformed the retail landscape significantly and it’s only going to change more as more people rely on online shopping or expect it of local retailers. In March 2020, there was a boom in internet activity. Many small businesses quickly took advantage of using BigCommerce to host their online shop to allow themselves to keep serving their customers, and they’re likely to stay that way.
What is BigCommerce?
If you’re looking to start an online store or integrate one into your existing website, then On The Map has the solutions you need to host your shop: BigCommerce! Ecommerce has transformed the retail landscape significantly and it’s only going to change more as more people rely on online shopping or expect it of local retailers. In March 2020, there was a boom in internet activity. Many small businesses quickly took advantage of using BigCommerce to host their online shop to allow themselves to keep serving their customers, and they’re likely to stay that way.
How BigCommerce Can Help you
BigCommerce can help your business grow by allowing you to sell products via your website, blog, and even through your social media accounts. You can also sell through retailers, such as Amazon and eBay. BigCommerce works for businesses of all sizes. Plans vary from the standard plan, which is the most basic package, to an enterprise account, which comes with its own account manager. In a nutshell, BigCommerce helps you, as a business, to focus on your product rather than on the technical aspects of selling it on your website. With its wide functionality and many features built into it, including search engine optimization, or SEO, you can be confident that you have a successful strategy in place to direct customers to your website and convert them into loyal patrons.
How much does it cost?
One of the most exciting advantages of using BigCommerce is that it is so inexpensive, and yet you get so much out of it. Starting at just $30 a month you can get a standard plan. If you want or need more features, then the next level costs $80 a month, and then the prices increase to $250 and even $300 a month. Our web design team at On The Map Marketing will advise you on which plan works best for you and your needs if you are unsure.
BigCommerce comes with a lot of robust features that allow you to customize your website. You can add content (text, images, videos, etc.), customize your layout, and so much more.
Most people are doing their online shopping on tablets or smartphones, but not all screen sizes are the same. At On The Map Marketing, we build websites with BigCommerce because of the fully integrated responsive design feature. Responsive web design is when a website adjusts to fit the screen it is viewed on. If someone has to pinch and zoom a lot to make a transaction, then they may get frustrated and decide to leave your shop for your competitor’s. You may have apps in which customers can make transactions, in addition to using your website, and you want to seamlessly integrate them. Our web design team at On The Map Marketing has years of experience building fully responsive store designs that have helped boost the sales of many of our clients!
Adding Extensions and Plug-Ins
Although a lot of features are already included with BigCommerce, you can add extensions to your website to enhance your online shop. Extensions can help you make your website more customizable by including features such as order fulfillment, conversion rate optimization, and customer support, just to name a few. Extensions can vary in cost from free to $50 a month on the higher end. However, the majority are in the mid-range, which is about $5-$35 a month.
BigCommerce Website Design Process
When you meet with our team we are first going to focus on you and your brand. Who are you? Who are your customers? Who do you want to have as your customers? What are your goals for your company and your growth? If you currently have an online shop, what are some aspects that you like about it and some things that you think need to be improved? The answers to these questions will lead us to the research and analysis phase to guide the design of your website, which is when we conduct market research on your niche.
The next phase is really where the nuts and bolts of the process of building your website are. This is where the features of your store are actually created. We start by determining how many and which product categories you want. If you sell multiple products but are known for one specific item, such as an athletic apparel shop that also sells health products, then you will want to choose what the bulk of your business is. Your new website will also include images, such as photographs of your products, descriptions, and prices to go along with each item.
Next, our project managers send you a mockup of your new website. This fully-interactive website is yours to try out, make notes on, and experience exactly as if you were one of your customers. We continue to implement changes based on your feedback until you give us the final approval to launch your website.
All Work Done In House
There are several advantages to having the work done in-house, as opposed to outsourcing work the way that some companies do. We like being able to build a strong partnership with our clients. Rather than having to fight with someone else’s schedule to get an update on your project, all of our team is dedicated to focusing on our clients, and being able to respond to them and communicate as often as they wish.
We’re a full-service website design company. Our diverse team of techno-creatives builds sophisticated, innovative websites that integrate every aspect of your digital marketing plan, including social media (Facebook, WordPress, Instagram, Twitter, etc.), search engine optimization (SEO), and other marketing tools. BigCommerce is another essential tool to make your online shop much easier for your customers to use.