Andrew DeGryse
How Miami Top Cleaning Achieved a 10x ROI From SEO
Overview
- Client: Miami Top Cleaning
- Service Offered: Website Design, Organic and Local SEO
- Key Results: +164.71% organic traffic and +118% form submissions in 12 months
- Period: 12 months
About Miami Top Cleaning
Miami Top Cleaning is a commercial cleaning and janitorial service company based in downtown Miami. Known for their attention to detail, the company wanted to boost its organic search visibility and generate qualified inbound leads.
The Challenge
When Miami Top Cleaning began their campaign with On The Map Marketing, they were solely reliant on PPC. They barely had any keywords ranking on page one. They wanted to rank on page one for commercial keywords like “Cleaning Services Miami”, but their domain lacked cache.
Their website could have also used some structural and design changes. Indeed as we’ll see in a bit, there SEO strategy was a bit off.
On The Map delivered a fresh-looking website along with SEO
“I’ve been working with On The Map for almost a year now. On The Map delivered a fresh-looking website along with SEO. As a commercial cleaning company finding clients through the internet can be tricky, but Andrew and his team helped solve that issue.”
Ulysses Gonzalez
President, Miami Top Cleaning
How On The Map Marketing Turned Around Miami Top Cleaning’s SEO
After an audit, our team discovered that “Cleaning Services Miami” typically catered to household cleaning searches. We restructured their homepage and realigned the SEO campaign to focus on a more relevant and high-intent phrase: “Commercial Cleaning and Janitorial Services Miami.”
Here are some other aspects that contributed to the success of their campaign:
- A homepage overhaul tailored to their commercial audience
- Local SEO content targeting office and janitorial cleaning searches
- Targeted backlinks to boost domain authority
- Fresh website that reflects Miami Top Cleaning’s brand
Had my website ranking on page one for keywords big-name companies ranked for
“I was hesitant at first with the whole SEO process. Having Andrew as my account manager delivered great results, and had my website ranking on page one for keywords that big-name companies ranked for in a city as large as Miami. Their pricing was very competitive and fair, and they have continued delivering results. I really do enjoy how easy it is for me to get a hold of their team whether by phone or email.”
President, Miami Top Cleaning
Results
The company broke for competitive commercial keywords into page one, including, Commercial Cleaning Miami, Janitorial Services Miami, and Office Cleaning Miami.
Here’s how that translated into traffic and leads:
- +164.71% Organic Traffic: Monthly organic visitors more than doubled, thanks to ranking breakthroughs for core commercial terms.
- +118% Form Submissions: Lead generation via email doubled—from ~11 to ~24 per month—purely from organic search.
Best of all the high-intent traffic has driven revenue that helped the company recoup their investment in SEO.
The results have more than covered the costs 10x
“We put nothing but passion, hard work, and excellence behind everything that we do. I’m happy that On The Map Marketing has done the same for our website and SEO. The results have more than covered the costs 10x.”
President, Miami Top Cleaning
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