How R + R Dental Achieved an 890% Increase in Conversions in Eight Months
Overview
- Client: R + R Dental (Hicksville, NY)
- Service Offered: PPC
- Key Results: +890% Conversions, +200% Conversion Rate, and –90% Cost per Conversion
- Period: 8 months
About R + R Dental
R + R Dental is a full-service dental practice in Hicksville, New York, seeking a steady stream of qualified patient leads and a stronger return on ad spend through targeted digital marketing.
Challenges
Before working with us, here are the main challenges R + R dealt with:
- Lead Inconsistency: Their practice got an irregular influx of low‑quality inquiries.
- Low Conversion: What made it worse was those clicks and leads failed to turn into patient appointments.
- High Acquisition Cost: Overall their spend wasn’t leading to a cost‑effective patient acquisition strategy.
How On The Map Marketing Turned Around R + R Dental’s PPC Campaign
On The Map Marketing began with market research to refine their keywords. Then laid out a solid foundation for their PPC campaign by executing the following tactics:
- New PPC Strategy: Created a fresh PPC strategy backed by competitive and keyword research.
- Account Restructuring: Organized ad groups around exact match and phrase match keywords, focusing on proximity keywords such as “dentist near me.”
- High‑Converting Landing Page and A/B Testing: Built and iterated on a dedicated landing page to maximize form submissions and calls.
- Data‑Driven Bidding: Began with manual cost‑per‑conversion bids. We switched to “maximize conversions” after 15 conversions in 30 days.
- Ad Extensions & Bid Adjustments: We also enhanced CTR with updated extensions and refined location/device bid modifiers.
Results
Within 8 months (January to September 2022), our team managed to significantly improve conversion rates and leads for R + R Dental.
Here are the key achievements:
-90%
Cost per Conversion
Slashed average patient‑acquisition cost by 90%, maximizing ROI.
+200%
Conversion Rate
Doubled the share of ad clicks leading to patient inquiries.
+890%
Conversions
Generated nearly nine times more qualified patient leads vs. the prior period.
Best of all the high-intent traffic has driven revenue that helped the company recoup their investment in SEO.
“Give them a try”
“We’ve been using On The Map for the last two years and we’ve been super happy with our digital marketing results. Give them a try.”
Owner at R + R Dental
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