6 Digital Marketing Tips for Miami Business Owners

Article by Damian Allen Damian Allen

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Since we are an SEO agency located in the Sunshine state of Florida, we analyze the impact of the city’s demographic on marketing. In this article, we take a closer look at the interesting aspects that control business endeavours in Miami.

Miami is one of the best places in America to start a new business or to grow and expand a current one. The reasons are numerous:

Diversity of the Workforce – A large proportion of Miami’s population comes from diverse, international backgrounds. This includes people from the Caribbean, Europe, South America, and more. This gives business owners access to a multicultural, multilingual array of talent, which helps to provide innovation and insight on a wider range of potential customers or clients.

Lower Tax Rates – Miami—and Florida in general—has a low corporate income tax of just 5.5%, plus there is no unitary tax, estate tax, or inventory tax. Even better, companies based in Miami pay comparatively lower sales and property taxes and no local corporate income tax. While Floridians will of course have to pay the federal income tax, they do not have to worry about a state income tax since it is prohibited by the state constitution. All this means that Florida is among the states with the lowest tax burdens in America.

Close Proximity to Latin America – The Latin American market is constantly growing and Miami’s status as a passage to the America’s means that any business situated here has a better chance of capitalizing on that market.

Miami is a Tourist DestinationPeople from all over the world visit Miami for its great weather beaches, nightlife, and culture. This makes Miami the destination of choice for anyone who wants to do business in a vibrant, exciting environment.

Once you have taken the first step of creating or expanding your business, the next one is to make people know about your business. After all, you can’t be successful without customers, right? Well, the best way to attract customers is via digital marketing.

It doesn’t matter what demographic you’re targeting because digital marketing has a very long, very wide, reach. These tips will help to ensure that your reach is as far and all-encompassing as possible. You will need to contact a Miami SEO Expert to actually implement these tips, but at least you’ll know what to ask for when you do.

1. Optimize Your Website For Mobile

It’s no surprise that people are glued to their smartphones, just look at any crowd and you’ll see that most of the people in it are checking out their phones for various reasons. One of those reasons is that they are checking out websites. If your website is one they are checking out, then you want to make sure that they do not have any problems viewing it on their smartphone.

This is called mobile responsiveness and you want to make sure that your site has that designation. Being mobile responsive doesn’t just mean that your site looks good on a phone or a tablet, it has to load quickly and run smoothly too. One of the reasons to do so is to make your website more user-friendly; the other reason is that Google takes mobile responsiveness into account when deciding the ranking of websites. So if you want your site to rank highly and attract eyeballs, it needs to be mobile-friendly.

2. Make Your LinkedIn Profile Stand Out

Nobody uses LinkedIn. That’s the old joke right? That a Linkedin profile is the online version of being an invisible person. Who lives on the moon. Of another planet. Well that’s not exactly true, once you’ve set up a profile for yourself and your business, you can use it to attract clients. On the most basic level, your LinkedIn profile can expose your business to new people and help to introduce you to new clients. If you get recommended by other luminaries in your industry, then that can help too.

You can go even deeper to get more and better results.

  • You can join groups with business interests similar to yours to gain more knowledge and insight.
  • Participate in groups regularly and eventually you will be viewed as an authority in your field.
  • Posting regular status updates directed at your target demographic can help to keep your business relevant and important in their eyes.

The judicious use of your LinkedIn profile can help you to connect with other people in the same field. This allows you to expand your professional network and build a bridge a between you and your clients.

3. Invest in SEO

SEO (search engine optimization) is what helps your website rank more highly on Google’s SERP (search engine results page). If you hire a top Miami SEO company, they will use their expertise to improve your ranking. The following are just some of the techniques that they will use to help you:

Keyword Research – They study the most searched keywords that are associated with your business. They will make sure that they are well integrated throughout your website

Updated Content – Fresh content keeps viewers coming back to your site on a regular basis. Plus Google loves when websites are regularly updated.

Website Optimization – When all pages of your website load quickly, it makes for a more pleasant viewing experience. It also prevents impatient visitors from abandoning your website because it is too slow.

4. Blogging for Long-Tail Keywords

You’ll want to integrate both a blog and the smart use of keywords on your website. The blog because regularly updated content is great for your ranking; the keyword use because it helps your website to get noticed by people searching for terms in which your business specializes. Combine the two and you have a force to be reckoned with. Especially if you use long tail keywords in those blog posts.

Long-tail keywords are those that consist of two or three words. They are more specific and targeted than regular keywords that are designed to attract as large of an audience as possible. They have less competition than regular keywords, so that aspect, combined with their specificity, means that they tend to lead to more conversions. Incorporating them into your regularly updated blog posts will help drive traffic to your site in a big way.

5. Be Responsive on Social Media

Social media is possibly the most important communication tool of our time. Of course, as anyone who has ever used social media can attest, it can be a double-edged sword. If you use it right, you can reach more people and build trust and authority for your brand.

Engaging with your customers on social media does all of that, but most importantly, it helps to build loyalty, particularly when you engage with your followers directly and in a timely manner. If they believe that you care about what they think and feel, then they will care about your business in return.

6. Use Facebook Ads to Examine Your Target Audience

Facebook has a number of tools that allow you to examine and target the audience you want to reach. The most important one is Facebook Audience Insights. It can help you to find out more about your audience and allows you to target specific audiences directly. With the knowledge gained from Facebook Audience Insights, you can be laser-focused on the audience that is important to you.

Use These Tips To Help Grow Your Business

Any SEO expert is already familiar with all of the tips presented in this article and can use them to help you target specific audiences while expanding your business. If that sounds like something you want, then make sure to hire a top Miami SEO company like On The Map Marketing to put your business on the road to success.

Damian Allen

Article by Damian Allen