When a law firm consists of a few people, those people have to juggle many different tasks, but website design shouldn’t be one of them. Your website is the face of your law office on the internet, so it should make a strong first impression. Instead of getting the niece who created her own skateboard blog to design your site, you might want to look into hiring professionals. Law firm digital marketing professionals like us that understand lawyer SEO.
On The Map Marketing will highlight all the strengths and advantages of your law office and make it easy for clients to reach out to you. They will also perform the necessary SEO (search engine optimization) tactics that will help you to rank highly on the Google search results page for your practice area in the general location where you work. In other words, a professional company will provide the personal touch to your small law firm website in much the same way you provide a personal touch for your clients.
How Great Website Design Can Help You
As a small law firm, you no doubt have a lot of competition from other firms of all sizes, so you need to stand out from the crowded field to let potential clients know that you are the attorney for them. The best way to attract new clients is to rank high on Google’s SERP (search engine results page). As you may well know, any site that ranks high on the SERP gets the most attention from users.
The Small Law Firm Website Design Process
Step One: Brainstorming
During this stage, one of our designers will collaborate with you to work on the general design and layout of your website. It is here where you will decide what areas and aspects of your practice you wish to highlight and the message or mission statement that you want to convey. This is also where we decide on the various design elements that will make up the visual side of your site. After all, this is your website, we’re here to serve you.
Step Two: Design
This is where the various elements discussed in the brainstorming phase come together. Elements like the following:
The Hero Image – This is the large banner at the top of your website’s homepage. There are different types to choose from, such as a carousel where different images scroll by automatically or via user input. You can also have a video hero where you can have a short video that plays on a loop or a longer video that is activated when the visitor presses play.
The Call-To-Action (CTA) – The CTA is one of the most important elements of any business website. For lawyers, the CTA should be pithy and eye-catching, you want visitors to become clients so the CTA should be easy to find. We will make sure that he CTA on your page is crystal clear and highly effective.
Once the various design elements have been chosen, we will create a mockup of what your homepage will look like and send it to you for an evaluation before we move on to the next stage of the process.
Step 3: Programming
This is the stage where we code and develop your website. We will make sure that your site loads as quickly as possible since a slow-loading website is a turn-off to most visitors. We will also design your website to be mobile responsive, so that it scales to any screen on which it is viewed, from PCs to laptops to tablets to smartphones.
Step 4: Search Engine Optimization (SEO)
There’s no point in having a great website if no one ever sees it. That is why we use SEO to get your website to rank highly on Google’s search engine results page (SERP). Higher ranking websites get the most clicks, and more clicks equals more prospective clients.
Step 5: Content Creation
High quality, regularly updated content is something all the best small law firm websites have in common. That is because search engines tend to rank websites with good, current content very highly. Content can be anything from the attorney profiles, blog style posts, client testimonials, and the pages describing the different areas of your practice. The more content, the better, and the better the content, the best it is for your website, since people like good content as much as search engines do.
Get The Right Team For Your Website
There is a lot that goes into creating a high ranking small law firm website, which is why we are the best choice to design one for you so that you can focus primarily on your practice. Our marketing team will design a website that emphasizes the strengths of your firm while being inviting to any new visitors.
Ultimately, you want to hire On The Map Marketing because of our extensive experience in small law firm website design. Need proof? Check out some of the small law firm websites we have worked on: