San Antonio is the 7th largest city in the United States and is known as a hub for some big healthcare, bioscience, aerospace, cybersecurity, and green tech companies. In order for your business to stand out in San Antonio, you need a great online presence. When people need to find a local product or a service, you want them to find you. At On The Map Marketing, we help our clients grow through search engine optimization (SEO). SEO is what helps your website rank higher on searches by combining an understanding of people and trends to maximize your keyword use.
Our SEO Experts will Fully Analyze your Website
Eight out of 10 users choose Google when conducting an online search, which means that Google dominates the search engine market share worldwide. Google uses hundreds of ranking factors to assess the quality of different websites that appear on search engine results pages (SERPs). And in fact, Google owns and operates about 7,000 of websites and oversees the changes that are made to them. Some websites sell products while others are used to collect information and data. Because of this, Google has been able to offer tips to marketers to help our clients improve their search engine results. We analyze your website using their guidelines.
Keyword Research for SEO done by our Specialists
To start a search on Google, you begin typing in words that are relevant to what it is that you are searching for. You may notice that suggested keywords pop up. Those keywords are the ones that are trending at the moment. They may continue to be the top keywords for a few weeks or months. Keyword research involves finding out which sets of words your users are typing into Google in order to find you and your competitors. Then, you can incorporate these keywords into your content to increase the likelihood that Google web crawlers will find them and rank your website higher.
Full Website On-Site Optimizations
If you’ve ever visited a website that took a long time to load, then you probably considered leaving that website and then going to another one. Users will not stick around for a website that cannot reliably load content every time they want to access it. Optimization can lead to increased reliability and trust in your website. It’s also very likely that your clients have either experienced credit or debit card fraud themselves or know someone who has. A website with poorly written content, that doesn’t load very quickly and overall can be described as “poor quality” is a website that customers just can’t trust. A reliable website loads quickly, is optimized for mobile use, is accessible by all people, and has working links.
Niche-Specific Link Building Outreach
By building partnerships with others who are considered authorities in your niche, we can help you build up your backlinks and improve your SEO rankings. Every industry has its own trends, related keywords, top experts and other distinctions that separate it from others. There are three types of links that we focus on:
- Outbound Links: Think of these like sources cited in a research paper. These are high-quality websites you link to in your content.
- Backlinks: These are links from outside websites that link to yours, such as blogs that accept guest posts.
- Internal links: These connect the different web pages on your website to each other.
When you use an outbound link, make sure it is one that has high authority. These are websites with reputable owners. Websites owned by governments, libraries, universities, and professional organizations are considered to have very high authority, according to Google.
When other websites mention your website, it increases your rankings on Google. But you want your website to be mentioned on websites that are high in quality. Otherwise, Google may not think your website is reputable after all.
Fully Optimized Custom Content for your Business: Content is King!
Content is what makes people come back to your website or share it on their social media pages. When you provide them with useful information or unique insight, then they begin to view you as an authority and someone they want to listen to. They can also share your content on their social media pages, or use it to attract users back to your website.
Customized Reporting made just for you!
Each company has its own needs. A university is going to collect and review different data from a private dental practice or jewelry store. That’s why all of our monthly and weekly reports are customized so you get what you need.
SEO Experts with over 10 years in the Industry!
We are a San Antonio SEO company that has seen SEO change a lot. In the beginning, there weren’t as many rules and regulations, and some people still operate their marketing agencies using tricks that Google frowns upon. We’ve been successful because we stick to what works.
All Work Done In-House
At On The Map Marketing, we have found that the ticket to success is to keep all of the members of our technical and creative teams under one roof, at least metaphorically when we can’t be physically together. When everybody is communicating with each other, everyone is aware of what’s going on every step of the way, and there’s never a question of when we will hear back from a particular team member.
We are a San Antonio SEO company that wants to give you more than just monthly reports. We want you to understand the online behavior, characteristics, and demographics of your customers. This information helps you to implement effective sales strategies so you can meet the needs of your customers.
At On The Map Marketing, we stand behind our track record of highly satisfied clients. You can read testimonials from prior clients to learn about how we have helped them dominate on SERPs!