Roofing PPC services to blow your incoming high quality leads through the roof

PPC advertising is invaluable for roofing contractors, (yet most campaigns fail…)

At the outset, PPC ads can sound like a dream to scale your roofing business. You pay (only) when someone clicks on your roofing ad, can granularly control your ad spend, and generate interest for your roofing services right away.

The only caveat is that most roofing PPC campaigns stall. While you may outrank your organic competition for some keywords, you may generate not-so-qualified leads.

As a successful PPC company, we can tell you that paid advertising works for the roofing industry. Here’s how to begin roofing ad campaigns on the right foot:

Choose the right PPC platforms

Some roofing companies think social media PPC ads are cheap and will get them leads for their local business. However, the roofing industry entails an immediate service. Your potential consumers won't wait for a few days if they want their roofs to be fixed right now.

Our PPC experts have found that direct response advertising is the most effective tactic to get instant traction.

Leveraging Google ads and Bing ads, you get to the top of the search engine for relevant keywords. And get the attention of high-quality prospective clients. There’s a lot of search volume for prospects who are looking for roofing companies. Just look at the average monthly searches for roofing keywords (as per the Google keyword planner):

Google ads in most cases will offer you the highest return on your ad spend (ROAS). That's not to say, you should forget Facebook and other social platforms. If you have the bandwidth and budget, experiment with other digital marketing — or even traditional advertising strategies.

Set up your Google advertising account and launch your first ad

Next, you need to estimate the monthly budget you’ll spend on PPC, create landing pages, choose your ad targeting and craft your ads, set up conversion tracking, and launch your campaign. Here’s a thorough beginner’s course to get a thorough understanding of the Google AdWords interface:

If all of the above sounds like a LOT of effort, then you can hire our agency to set up your account from scratch. Even if you’re working with another PPC agency that isn’t delivering you results, contact us for a free PPC audit. We get your detailed feedback on lead quality and would love to improve your ad campaign’s ROI.  

Salient components of On The Map Marketing’s roofing PPC services

Comprehensive and transparent reporting

Do you know the best way to fix bad lead quality? By tracking your complete PPC funnel. So we append UTM parameters to your landing pages and conduct exclusive lead analysis. You’ll know granular details of your whole ad campaign, the money keywords driving you highest returns, and everything in between.

Robust paid search advertising strategy

Successful ad campaigns are driven by smart keyword research. So we begin by finding the right keywords that can drive qualified leads for a roofing contractor in your locality. To channel your roofing PPC marketing efforts, we bucket the phrases you find via keyword research into categories based on the services you offer. Here’s what it might look like:

We also evaluate your target market and competition and how search ads can complement your other digital marketing efforts.

Continuous optimization of your PPC campaign

Like other digital marketing strategies, roofing PPC marketing isn’t a set-and-forget strategy. You’ll need to A/B test and tweak your ad copy, landing page design, the CTA buttons, and the like. Your PPC account manager will regularly solicit feedback and test these elements to improve your ad’s performance.

Custom landing pages for your roofing business

Finding the right roofing keywords for your business and crafting engaging roofing ads is only part of successful PPC advertising. 

Our roofing PPC company majorly focuses on driving conversions. So we create a personalized experience for your leads by creating custom landing pages for every campaign and satisfying the searcher’s user intent.