Your competitors are clogging search engines by leveraging Plumbing SEO

SEO is the only marketing channel that creates long-term digital equity

Facebook ads are cool for brand awareness, but plumbing searches typically require immediate services. Look at the rise in interest for the search term “plumber near me".

To earn some attention from potential clients, sure you can rent space by buying Google Ads.

But it can quickly turn expensive. Ahrefs, for instance, shows an average cost per click of $30 for the above keyword. You may end up losing hundreds of dollars every hour if you’re not careful. Plus you’ll need to pay for the rest of your life for getting this traffic.

If your website is not ranking on page one of Google organically (through search engine optimization), your competition will continue getting stronger. 

• They will invest in publishing new content, get digital PR to improve their authority, and ensure robust health of their site (technology-wise),
• It will lead to them lapping up more SERP equity for relevant plumbing keywords (SEO offers ~20x more traffic opportunities than PPC on both mobile and desktop),
• And grow their plumbing business at the back of the immediate clientele their SEO efforts will drive.

Catching up with your competition is only going to get harder with time. Investing in hiring plumber SEO experts today is crucial. But what does a plumber marketing company offer in their SEO services, you ask?

1. SEO tech support: For large plumbing websites serving many locations, technical issues may prevent their content from being found, crawled, and understood by search engine spiders. Even for smaller websites, a clean code leads to smoother performance. Besides, mobile-friendliness and a secure HTTPS environment are also a part of technical SEO.

2. Digital PR: Building citations and working on your local Google My Business profile (GMB) is an important part of any local SEO campaign. Backlinks from authoritative and relevant sites in the plumbing niche count as a vote of trustworthiness for your plumbing website and build your authority.  

3. Custom content marketing: Answering the frequently asked questions of your potential customers goes a long way to build trust. When led by smart keyword research targeting local phrases, content creation also scales your leads and conversions.

Frequently asked questions about
SEO for plumbing companies

• What is plumber SEO?

  SEO for plumbers entails putting your site in front of local people looking for plumbing services right now. It majorly involves writing content for high-value purchase intent keywords, building links from relevant and authoritative websites in your industry, and ensuring your site is coded properly so that search engines can find and crawl it.

• What questions should I ask while hiring a plumbing SEO company?

  SEO scams are common in the plumbing industry. To scrutinize a plumbing SEO agency:
  Check a few of their past client testimonials and case studies,
  Get a thorough understanding of how they execute SEO strategies for clients,
  Find out their opinion of Google’s webmaster’s guidelines,
  Ask them how they will measure the success of SEO campaigns,
  Inquire about what will happen if you cancel your contract with them.
  Their answers will be sufficient to determine their legitimacy and fit.

• How can you track results from plumbing SEO companies?

  Any plumbing SEO agency worth its salt knows the importance of transparent reporting. In TrackRight, we offer a 24 x 7 micro CRM to our plumbing clients that tracks their leads, calls generated, and keyword rankings. If any SEO company only promises growth in vanity metrics like traffic and links, run backward. Visitors from China aren’t going to help your business, aye?

• How long can SEO take to drive results for plumbers?

  If you’re already ranking on page 2 (or at the bottom of page 1), then you might see results within a month or two. But if your market is competitive and your website has low authority, it can take 6-9 months to see an increase in leads and revenue. Why don’t you contact us by filling our proposal form? We’ll (for free) share any low-hanging growth opportunities that exist for you.

• What should I put on my plumbing company’s website?

  A few important things to put on your plumbing website are:
  your business name,
  address,
  contact information,
  business type (with photos),
  details of the services you offer,
  testimonials from past clients,
  and the social media platforms where you’re active.
  If you have the bandwidth, regularly try to publish blog posts relevant to people in your locality.

• Can I do SEO for my plumbing company on my own?

  If there’s less competition in your locality, you may do your own plumber SEO. But especially in bigger cities, a surface-level knowledge of search engine optimization won’t do. Plumbing companies might be spending lots of money on hiring professionals. So you either need to dedicate yourself to build your SEO skill set or hire an agency — else you won’t make the cut.

• Why should I hire you over some niche agency that specializes in plumbing digital marketing?

  A small SEO company will have limited resources and might even be picky about who they work with. If you want to expand your business into related HVAC services from plumbing, such an SEO agency might eventually not come in handy. OTM caters not just to internet marketing for plumbers but specializes in SEO for the whole home services industry — we’ll grow with you.