Mobile App Development NYC

There are billions of mobile devices being used worldwide every day, and most people are turning to their cell phones or mobile devices for purchasing products and services. Some users are even willing to pay a monthly fee in order to use an app. There are so many great reasons why building an app can be a good terrific decision for any company, from reducing your marketing costs to generating sales to improving customer relationships.

But building an app is a massive project that requires coordination between a team of developers, designers, sales and marketing teams, and quality assurance specialists. You may not have the time or resources to lead this team yourself. That is where On The Map Marketing can step in as your New York app developer.

Idea Phase

The energy is palpable in the initial stage where we work to narrow down all of your desires and choices into an aesthetic and beneficial app to use. That’s why we ask you to tell us all about who you are so we can accurately reflect your brand in your app.

There are some things that you can think about that will help you to get down to what it is that you want: have you looked at apps made by your competitors? If so, do they have many features in common? Or are you the first in your niche to create an app? If so, what need are you meeting? You want to think about who your target audience is that will be using your app and how your app will create value for them. 

Another thing to think about is how often you expect your users to use your app. Is it something that requires daily check-ins? Do they only use it when they are looking to refill a product or to contact customer service? These are important questions to answer in this idea phase.


Using the ideas generated, storyboards will be drawn to help you visualize the layout of your app’s interface. These mockups can be adjusted and edited until you are satisfied. Your research on your competitors’ apps will be useful at this point!


Research is important, especially if you are going to be pioneering an active element in your specific niche. You want to be crystal clear on what it is that your users want, and then deliver that to them in a way that is unique to your brand. If you do not meet their needs, then they’re not going to find your app relevant to their life. On the flip side, you can offer too many features, many of which they don’t need, which clutters the interface. If proper research gets skipped, then all of the time and effort spent making an app is wasted, because people won’t see the value in it.

Design Phase

There are millions of apps, and each one of them can be deleted off a mobile device in seconds. That’s why design is crucial to your app’s success.

User Experience (UX) Design

Our UX designers build wireframes or basic layouts, so you can see how different features are displayed and will appear in your app. We send it off to you to interact and play with, and then send us your feedback so we can make necessary improvements.

User Interface (UI) Design

Everything that your users see and interact with falls under UI design. This is where the research you did previously on what your users want and need comes in handy – now you can provide them exactly what they want in an interface structure that is clean, consistent, and meaningful.


This is the best part of the process – when your app is finally available to be downloaded in the App Store or wherever your users buy their apps!

How much will developing an app cost my company?

The problem with this question is that the answer is, unfortunately, just too specific to the situation. Some people build apps for free in their spare time, whereas some companies have spent hundreds of thousands of dollars on developing one app. Give us a call at On The Map and let us know what your budget is and what your goals are. 

How long does it take to build an app?

This, too, is a question that will lead to varying answers. Some simple apps can be built within a few weeks. Many are built within 3-6 months, while more elaborate apps can take longer. We ant to be your number one choice for app developers in New York so give us a call us to schedule your consultation so we can give you a more specific estimate.

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Kaspars Milbergs Published by Kaspars Milbergs on