Miami App Developers

6 Digital Marketing Tips for Miami Business Owners

Apps for mobile devices have drastically changed the digital landscape. Mobile app development has revolutionized how people:

  • Shop
  • Learn
  • Entertain themselves
  • Interact with other people
  • Earn money
  • Maintain their health
  • Monitor and take control of their finances

All of these services meet a need among consumers. You may have the same idea as another product, but your app can provide a different kind of experience for the user that makes your app preferable to a competitor’s. That’s where our mobile app development team in Miami can help you.

Top-Notch Design

Your app should make your clients or customers want to search for it, buy it, and then download it. That means that your design must be engaging but also aesthetically tasteful so that your users are tempted to launch it often. 

User Experience (UX) Design

UX designers focus on the interaction your users will have with your app to improve usability and accessibility. Specifically, they focus on how different elements of your app affect the user’s experience, such as:

  • Physical interaction: how does the app respond when the user taps it? Does the user have to pinch and zoom to submit a form? Can people still interact with it if they have certain disabilities? 
  • Graphic design: The app should be visually appealing to users. 

User Interface (UI) Design

UI design includes the visual elements that a user can see and interact with on your app. More specifically, it focuses on:

  • Eye-catching design: great designers stay abreast of trends. In 2019 there was a surge in popularity of 3D graphics integrated into the interfaces of apps and websites. There was also an uptick in photorealistic images. 
  • Psychology: Getting into the minds of users is what great designers often do. Marketing is all about affecting other people’s behavior. With an app, you can use what you know about your target audience to make the experience far more pleasant and accessible to them. 

Usable Across Multiple Platforms

Apps are not universal. All of the major platforms — iOS, Android, Windows, Linux, and macOS — use different formats. On The Map Marketing offers iPhone apps development in Miami, as well as app development for other major platforms so that all of your users can access your app regardless of their device preference. 

Many people these days have more than one device, and some people have devices for work that aren’t the same as what they have at home. At On The Map Marketing, our goal is to create apps that provide a consistent experience across the various platforms. We think about what makes your brand recognizable, and then build apps that reflect who you are. There are also different UI guidelines to consider when creating cross-platform mobile apps. Our team at On The Map Marketing analyzes how your app operates on each platform.

The Design & Development Process

At On The Map Marketing, we take you from design through development, strategy, implementation, testing, and finally, the launching of your mobile app. In order to build a successful app, it is important to know a lot about who you are, what you do differently from your competitors, who your clients are, and what technical obstacles your project might face. This is why we begin every project with a research and analysis phase. During this phase, we will also ask if you happen to have any sketches or storyboards that you’ve come up with that can show us your vision. We really want to get inside your mind and deliver the exact product that works for you.

Once we have a clear idea of what you want and what the research has presented to us, we’re then going to break down the project into various components to start the planning phase.  During the planning stage, our project managers create and implement a strategy for your mobile app. They will also be responsible for developing and maintaining a roadmap for developing your app, working with you to determine your business objectives, and keeping the lines of communication open to everyone on the team. This phase includes seeking out additional resources you may need to run your app, such as third-party services.

In the next phase, you will be testing a mockup app that we have created for you. Depending on the size and scale of your project, this can take anywhere from a few weeks to 2-5 months. This mockup is an accurate simulation of your app. You will give us feedback, and then we implement your feedback in our subsequent updates. We continue this process until we get the final approval from you. At that point, we launch your new app.

Why On The Map Marketing Is Your App Developer In Miami

Our developers, designers, and project managers have worked with a variety of clients from multi-national companies to small startups in the local Miami area and beyond. We are recognized as a premier mobile app development company in Miami because we never fail to provide quality apps on-time and within each client’s budget. We offer a variety of affordable services and employ creative types who excel at thinking up solutions so that your app stands out from your competitors. 

We don’t use old, familiar templates that have been ever-so-slightly modified to fit your needs. All of our apps are built from scratch with our solid team. We also pride ourselves on regularly communicating with our clients through their preferred means. If we can meet with you in person, then we will. We want you to be comfortable during your consultation and are still fully operational. We will be happy to meet with you via video conferencing and to continue to communicate with you however you prefer. When it comes to creating high-quality apps within your budget and timeframe, On The Map Marketing is your top choice mobile app developer in Miami!

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