SmartSites should come up often in your search for a digital marketing agency to help boost your law firm’s online visibility. Let’s look at the company’s services and see if it has what you’re looking for. We’ll also look at what SmartSites’s clients think after working with its team and some of its client success stories.
- SmartSites is a great agency if you want to build websites and optimize them for search engines.
- It is widely praised for being professional in dealings with clients. However, you must sign up for an entire year to get started.
- On The Map Marketing is the better option if you want an agency with extensive experience in taking law firms to the top of organic search.
Note: On The Map Marketing works with clients in specific niches, but the legal business is where the agency truly shines. Get in touch with On The Map Marketing if you’d like to learn more.
What is SmartSites?
SmartSites is a New Jersey-based agency that offers online marketing services that improve site traffic and sales. It is one of America’s fastest-growing companies thanks to its ability to deliver client results that exceed expectations.
SmartSites Services Offered
SmartSites offers best-in-class digital marketing services with help from over a hundred digital experts. With its help, you can increase your site’s online visibility, increase leads, and convert them into customers. Below are its services that can help you achieve just that:
SmartSites promises to make every page load fast and look fantastic no matter what device they load on. Its web design services also include conversion rate optimization by giving your landing pages a clear call to action. If you prefer, you can have the agency manage it for you for an additional cost. Though they may run it, you’ll maintain sole website ownership.
Pay Per Click Advertising
SmartSites has a team of PPC specialists certified as a Facebook Marketing Partner and Google Premier Partner. Its in-house team of experts uses proprietary tools for analyzing data and finding actionable insights from your Google Ads campaign. Part of the agency’s search engine marketing services is also regularly sending detailed reports about your PPC campaigns.
Search Engine Optimization
With SmartSites, you can get traffic from search terms that can drive traffic to your business. The agency’s SEO services can also help with content creation and outreach. It can run four types of SEO campaigns: local, ecommerce, national, and franchise. If you’d like to get backlinks from reputable sources, SmartSites can get you listed on sites like MSN, Forbes, Lawyer.com, and HomeAdvisor.
Email & SMS Marketing
If generating business leads is your top priority, SmartSites’ email and SMS marketing services help you reach out to potential customers who previously visited your site but took no action. The agency uses marketing automation, behavioral targeting, and personalized messaging also to help its clients get more user reviews and engagement
Social Media Marketing
A social media specialist from the SmartSites team will help optimize your profiles on social media platforms. Its team then offers social media management by ensuring content is always uploaded to your profiles and responding to users to manage your online reputation. The specialist may recommend boosting posts to get the most out of your content.
SmartSites Ratings Across Directories
SmartSites receives an impressive 4.9 stars from 171 reviews on Clutch. Most reviews indicate their sales and web traffic increased after partnering with the agency. It’s also praised for its flexibility and low cost.
Things are even better on G2, where SmartSites almost gets a perfect score — 4.9/5.0 stars based on 161 reviews. Users said the agency is easy to work with thanks to its communication system. However, one commenter didn’t like the fact that you have to sign on for a full year.
Top Client Results
Corradino & Papa Marketing wanted to develop a content marketing and PPC strategy to increase the personal injury law firm’s leads and conversions while following the company’s stringent guidelines. SmartSites passed with flying colors by creating optimized location pages and blog posts, as well as maximizing its PPC spend, resulting in a 67% jump in total site traffic and a 96% boost in organic traffic.
Immigration law firm The Shulman Group wanted to move its website from its custom CMS to make updating and optimizing it much easier. SmartSites not only successfully migrated the website to WordPress but also created content optimized for location-specific keywords. As a result, the law firm increased its total site traffic (52%) and average time on site (70%).
On The Map Marketing Vs. SmartSites
|SmartSites||On The Map Marketing|
|One of the better-rated digital marketing agencies with hundreds of satisfied clients across various review sites.||Highly related and award-winning online marketing company that has helped businesses from different industries improve their online presence.|
|No mention of exclusivity slots as part of its services.||On The Map Marketing offers clients exclusivity slots to prevent us from serving your local competitors.|
|You’d have to contact the team if you need campaign updates on the fly.||You can use On The Map Marketing’s TrackRight feature to know how your campaign is doing in real time.|
|Serves digital marketing services across all verticals. That said, there is no emphasis on helping law firms as its core specialty.||Has helped hundreds of law firms through the years with online marketing solutions guaranteed to grow its organic traffic, maximize its ad spend, and design a professional website.|
SmartSites is a great company to work with if your law firm wants to get the most out of its digital marketing strategy intelligently. The only thing going against the agency is it caters to a wide range of industries but does not specialize in a particular one. As a savvy business owner in the legal industry, this should at least make you reconsider if SmartSites is the agency for you.
You won’t have these doubts with us at One The Map Marketing. While we also offer robust digital marketing services to other markets, helping law firms is our bread and butter. Our case studies and testimonials attest to that. To know for sure, get a free website marketing audit to learn how we can help your business and decide for yourself.