Razor Rank is a big name in the digital marketing space. Its list of clients includes Gap, Old Navy, Foot Locker, and Banana Republic, just to name a few. But does it have space for your small legal practice? Find out if and how this digital marketing company can help you scale your online presence and give you an edge over your competitors.
- Razor Rank works with legal clients and develops strategies tailored to their needs.
- Its clients widely praised Razor Rank for its professionalism and for establishing a good rapport with them.
- On The Map Marketing offers a few services that Razor Rank doesn’t have, making it the better choice for companies wanting to grow their businesses with end-to-end digital marketing.
Note: On The Map Marketing‘s link building services on top of our digital marketing solutions give your legal business an advantage over your competitors in the market. Talk to us to learn more about the other services we provide to clients.
What is Razor Rank?
Razor Rank is a digital marketing agency specializing in SEO, PPC, site design, content writing, and social media marketing. It mainly caters to big-name brands and works with small- to medium-sized businesses. The company helps its clients with strategy development and execution.
Razor Rank Services Offered
Razor Rank LLC offers general digital marketing consulting by meeting with business owners to discuss their goals and formulate a plan for each. Depending on their needs, the company’s experienced digital marketing experts decide the best package that suits your website needs. Below are just some that the agency could include in your campaign.
Search Engine Optimization
The company can rank sites organically on search engines like Google and generate leads for their businesses in the process. Its SEO services are mostly centered on improving a site’s on-page optimization. Services include restructuring URLs, internal linking, product and location markups, site migrations, XML and HTML sitemap SEO, and page load speed optimization.
Razor Rank also does keyword and competitor research as well. This should be able to get businesses to rank for relevant keywords and be on the same level as their respective competitors.
Razor Rank also has PPC services for clients who want a more aggressive marketing campaign. The company helps them find keyword opportunities at lower costs. It also offers paid social media management services for marketing channels like Google Ads, Bing Ads, Facebook Advertising, and Google Shopping Ads.
It’s paid search management lets Razor Rank take care of the whole campaign for you. But if clients have their own PPC teams and only need assistance, Razor Rank will provide ways for them to be more efficient. It also offers retargeting services to bring potential customers back if they didn’t convert the first time they visited your site.
Clients that need a new website design can come to Razor Rank for help. It makes its clients’ sites look more professional and optimizes the code for search engines to increase traffic.
In addition, Razor Rank does site support and web hosting. If clients run into issues, the company will take care of them. Included in the service are nightly backups and offsite data storage.
Razor Rank also does content for businesses. Its writers make it a point that articles on their clients’ pages are optimized and useful. It ensures that the copy they write answers user queries with the right headings and subheadings, contains images, and is indexable by search engines.
The company will perform keyword and competitor research, create a content strategy, and build a silo for their clients. They make sure that all the content produced is both unique and compelling.
Razor Rank Ratings Across Directories
For a digital marketing agency that claims to deliver results, Razor Rank doesn’t have a strong presence in well-known directories praising its services. Clutch is the only site that reviewed the online marketing company for an average score of 5/5 stars from 24 users.
Customers praise the company’s responsiveness and attention to detail. According to users, Razor Rank’s project management style is great. One user said that it’s always ahead of industry trends.
Top Client Results
The agency helped sunglasses brand Maui Jim undergo a smooth migration process and an SEO campaign to create new content, which resulted in a 35% revenue growth compared to the previous year. On the other hand, Botanic Choice saw a 122% increase in new users per month (YoY) thanks to Razor Rank creating new content for the site and optimizing its conversion rates.
However, these won’t help you decide whether the agency is right for you since none of these businesses are related to the legal industry. There may be some overlap among the strategies used across various businesses. But you’d want actual results of law firms they’ve helped throughout the years, of which there are none.
On The Map Marketing Vs. Razor Rank
|Razor Rank||On The Map Marketing|
|Specializes in on-page, technical SEO, and PPC marketing.||On the Map Marketing can do all that and then some. For instance, we also do email marketing to help clients engage customers long after they’ve left your site.|
|Clients can connect with the Razor Rank team if they have questions or updates.||Clients can easily reach us if they want to know how their projects are doing. But we also have TrackRight, an easy-to-use interface that lets you see your campaign’s progress in real time.|
|The agency doesn’t have case studies of law firms and attorneys it has helped through the years, making it harder for you to decide if they can help improve your site’s online visibility.||Well-documented client success stories of lawyers and attorneys who enjoyed more website visitors, leads, and cases thanks to the company’s digital marketing services.|
|Does not offer link building services, which is necessary to increase your chances of ranking your law firm’s website on Google search.||Rounds its SEO services with a robust link building strategy to help law firms increase their keyword rankings and generate more highly targeted traffic on Google and other search engines.|
As a trustworthy digital marketing agency, Razor Rank focuses on providing clients with services that can increase their online visibility. However, its absence of a dedicated link building service for clients can be a deal-breaker for some looking for an edge in organic search over competitive markets. Its lack of success stories of law firms doesn’t help its cause, either.
We at On The Map Marketing are the better option for law practitioners. Not only do we run results-based link building strategies for its clients, but we also have tons of case studies that detail how we helped lawyers and attorneys grow their traffic and leads. Get a free website marketing audit from us to learn how we can take your firm to the next level.