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Healthcare SEO Agency

Craft a Winning SEO Strategy for Your Medical Practice

Us search awards 2023
Top clutch local seo company
Top clutch full service digital company
Clutch top seo company 2023
Google premier partner

What is Healthcare SEO?

Healthcare search engine optimization (SEO) is the practice of making your online content more visible in search engine results pages (SERPs), with the goal of getting more traffic to your website which, as a result, gets you more patients.

Why Should Healthcare Providers Focus on SEO?

Eight out ten people search for healthcare information online using search engines like Google, Yahoo or Bing. Healthcare providers will have an immense advantage with an effective SEO strategy to boost search engine rankings and improve their online presence, helping them become visible to patients looking for their services online.

How Much Does Medical SEO Cost?

Medical SEO can cost anywhere between $2,000 to $5,000 per month depending on competition in your location, your business goals, and the current SEO ranking of your medical practice.

Here’s the Verdict on Our Healthcare SEO Services

Don’t take our word for it. Here’s what our past clients from the healthcare industry say about our SEO services:

A true pleasure.

“Working with On the Map and Aharon Bettan, Senior Website Project Manager, has been a true pleasure.  The responsiveness and professionalism have been appreciated and refreshing and I look forward to collaborating with them on behalf of Broadstep Behavioral Health in the future.”

On the Map Marketing is great to work with.

“On the Map Marketing is great to work with. They are really knowledgeable and helpful. Our office is a private practice dental office so it is hard to compete on the internet (because the competition has a lot more corporate money to spend). On the Map Marketing has helped us gain more clicks and that will transfer to more new patients. Nikolai and Bri have been great to us! They have helped us with our SEO, PPC, and they also redesigned our website. I would highly recommend them!”

Has Your Digital Marketing Agency Got More Proof Than Us?

Our marketing services drive higher online visibility for our clients.

On The Map Marketing Offers Holistic Medical SEO Services

Here’s how we help healthcare companies get results from our marketing campaigns.

Custom SEO Strategy

After an audit, we craft a custom strategy for healthcare companies to help them grow effectively.

Local Search Optimization

A low hanging fruit to lead generation for you is an optimized business listing. We begin with that so that your practice gets higher visibility in front of potential patients.

High Quality Content Creation

Healthcare organizations need engaging and search friendly content on their websites to unlock organic traffic. Our team creates such content backed by an informed content strategy.

Covering Your Backlink Gaps

One of the most notorious yet important parts of search engine marketing is building backlinks. Our team builds links from established and reputable websites you’ll be proud to be on.

Here’s How We Engage With Medical Practices

Working with On The Map Marketing to improve your SEO looks something like this:

1. Discovery Call

We begin with talking about your medical practice, current SEO standing, and your long-term goals.

2. SEO Audit

Next, we evaluate your healthcare website to identify any areas for improvement in its Google footprint.

3. Tailored SEO Strategy

Based on your audit and goals, we’ll offer you some SEO packages with details of your SEO campaign.

4. Implementation of Your Campaign

Our SEO specialists pull their sleeves and get to work. An account manager is always available to answer your questions and incorporate your feedback into our marketing efforts.

5. Performance Reviews

Relying on Google Analytics and TrackRight, your account manager shares regular performance reports with growth in your leads and organic traffic.

How Does Healthcare SEO Work: 5 Simple Tactics

Healthcare SEO is a multi-faceted process which combines technical precision with high-quality content creation. If you prefer the DIY SEO route, here are the main components of an SEO campaign you need to keep in mind.

Local SEO 📍

Local seo
Image inspired from Ahrefs

Local SEO is the process of improving your local search rankings, specifically in location-based queries and platforms like Google Maps. It essentially makes your business relevant in searches where a location is mentioned. You’ll need to make sure that your Google My Business profile is complete, optimized, and has positive patient reviews.

Keyword Research 🎯

Keyword research
Image Inspired from Mangools

Keyword research is the foundation of all SEO strategies. This is where you identify words and phrases (called keywords) that potential patients might use to look for specific medical information online.  It’s imperative that the right keywords are identified and used in a content marketing strategy.

On Page Optimization 🚀

Content creation

On-Page Optimization involves fixing or improving your website’s technical structure to ensure it can be easily understood by search engines. Part of this process includes optimizing title tags, meta descriptions, header tags, and image alt text with relevant keywords.

Off-Page Optimization ⛓️

Link building
Image inspired from Ahrefs

Off-Page SEO is the other side of the process where you find ways to boost your website’s ranking and credibility in search engines. A few techniques to accomplish this are link building, online reputation management, social media marketing, and getting recognition from the medical industry.

Technical SEO 🔧

Technical optimization
Image inspired from Backlinko

From improving website speed, fixing website structure, accessibility features, and mobile-friendliness, technical SEO is designed to provide the best user experience with impeccable web design and development. 

Measuring ROI From Organic Search 📈

Measure your seo performance

You’ll need to look at the results you’re getting from your healthcare SEO strategy. One of the most important metrics is return on investment (ROI), which would show how much you are getting back for every penny spent on improving SEO.

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