Do you have an idea for an app that you think will take your business to the next level? You may have already realized that coming up with an app concept is a lot different than actually planning, designing, programming, and launching the app, which is why it is so important to partner with a team that can help you bring your vision to life. On The Map Marketing has over a decade of experience with a range of digital marketing, web design, and app development projects, all of which come together to provide our clients with exceptional service and an end product that meets their high expectations.
Take a look below at some general information about the mobile app development process, and contact us as soon as possible so we can discuss your vision and how we can help you get your idea out into the world. During our initial conversations, we will be able to talk about things like your goals with the app, your budget, and the rest of the important details necessary to determine how we can best work together moving forward.
The Mobile App Development Process
Depending on the mobile app development studio you work with, you can expect a variety of differences such as the level of communicativeness, flexibility, taking the time to explain certain decisions, and more. However, one of the things that should remain fairly standard is the tried-and-true approach towards developing a mobile app and taking the time to get each step right before moving forward. If you are working with an app developer who seems to rush through ideation, skip important steps, or is only focused on launching an end product as quickly as possible, these may be red flags that the developer you are working with is not focused on a high-quality product as much as they are focused on churning through as many projects as possible.
The following is the process that the Fort Lauderdale mobile app development team at On The Map Marketing uses for each project:
When you come to use with your initial idea, we will work to ensure that we all have a clear understanding of the features and goals of your app so that we can work towards these targets every step of the way. Without taking the time to make sure that we are all aligned, we would quickly find ourselves off track, and in many cases feeling like we are speaking a different language. If you speak with a development team that seems to want to skip right to execution, then you might want to take a step back.
Strategy and Planning
How is your app going to succeed in the Google Play and Apple App Stores? New apps are launched every day, each with their own specific goals and definitions of success, and we want to make sure that every design and development decision is made in support of your primary goals. Taking the time to build a roadmap that highlights each step along the way, and how these steps will all support your launch goals, will help us to develop a north star to follow until completion.
Now that we have identified our goals and how we plan to get there, our app designers will begin the initial wireframes. Once these initial wireframes and rough mock-ups are completed, we will implement a style guide that maintains consistency throughout the app, user journeys to help users reach your target outcomes, and ultimately begin to render the designs. Throughout this process, you will be able to provide your own insight and revisions.
Once our designers have completed the aesthetics of your app, they will need to hand it off to our developers. This step requires a lot of communication, because too often the development team may not recognize key features or important aspects of the design, and you could end up with an app that “misses the point.” We place a lot of importance on this handoff to ensure that there are no miscommunications. Fortunately, all of our work is done in-house, meaning that if one of our devs does have a question about a design feature, they can simply lean back and tap the designer on the shoulder to get clarification.
Tech Stack Design
Next comes the very technical stuff. Front-end and back-end development will take place concurrently, ensuring that your API and server connections are all implemented into your backend properly at the same time that the language for your actual app is written specifically to the platform (Android, iOS, etc) into the frontend for your users to interact with.
Development and Iteration
At On The Map Marketing, we will build all of the important tools and functions into the app after the design and development have been merged, and the technical stack has been completed. We now have a functional app, but we will need to work together to make sure that all of your goals are met, and that every function and feature works the way that they are supposed to.
Once we are confident that your app is ready for the world, we will go through an extensive review period to make sure that everything works as expected. This requires working through the app from multiple use-cases, making sure that each target user is able to have the experience that they expect while working towards the conversions that you have set as a goal, and that the flow is as smooth as we had planned for. With your approval, we can move on to the final step!
With so much work from our first meeting to our final review, it can sometimes be easy to forget that there is an end to this process! Once we have finalized our review, the most exciting step happens: launch day! We will help you launch in the app stores and work to get your app into the hands of your target audience.