Search engine optimization (SEO) has a variety of benefits, but most people associate SEO with search engine result page (SERP) rankings. By incorporating the keywords your audience is using to find your website or your competitors’ websites, and using proven SEO strategies in order to optimize your WordPress website, On The Map Marketing can help you increase your rankings, which increases your traffic and sales.
Most people associate WordPress with blogging. Because it’s free and simple to use, even elementary schools are implementing WordPress into writing instruction. Families have blogs about their vacations or what they’re up to at home. But these numerous websites are only using a fraction of what this powerful platform has to offer. WordPress is one of the most popular Content Management Systems (CMS) platforms available. CMS software allows you to organize and manage your content, from first draft to editing to publishing. So you can power more than just a blog using WordPress. In fact, that’s why it’s used by universities, web directories, online portfolios, small businesses, and many more to power their websites. Even SEO agencies use SEO company WordPress themes to design their websites.
The Advantage of Combining WordPress and SEO
When you incorporate relevant keywords into your content it helps your website to rank for those keywords in Google. As far as content management systems go, WordPress is one of the best because it works well with SEO initiatives. You can improve your SEO by adding relevant keywords to your headers, body content, title tags, and in your metadata. When you put keywords in your metadata or meta-descriptions, it helps search engine web crawlers to know more about what each webpage is about. This, of course, positively affects your rankings with Google.
You could also optimize images for SEO using WordPress as your website hosting platform. Alt text, or alternative text, goes along with images to describe them to internet users who are visually impaired. Screen readers will read these descriptions and let people know what the picture is about. But what it can also do is help your website get noticed by search engine web crawlers. So when you place your keywords in your alt text, you also improve your strategy. That is why SEO company WordPress themes are used by professional agencies.
With a slower loading speed, users are far less likely to stay on your website to wait for images or content to load. And if it occurs on your homepage or the landing page from social media accounts, then that can lead to a higher bounce rate. Google tracks how many people leave your website after visiting only one page, and how long people wait before closing out of a website. The higher your bounce rate, the lower your rankings. This is why optimization is so important in WordPress website development. You can find many different WordPress themes to fit your company, there are even several different SEO company WordPress themes that marketing agencies use to design their websites.
Why On The Map Marketing Is Your WordPress SEO Company
At On The Map Marketing, we do all of our work in-house. We’ve found that this helps us to respond to client needs faster and to build partnerships with them rather than outsourcing all of our work. Leading a group of freelancers is a very time-consuming task, so a project manager is assigned and dedicated to bringing your idea to fruition so you don’t have to manage it yourself.
We are a team of fiercely detailed, extravagantly creative, and cheerfully ambitious experts from a variety of fields. Our team consists of graphic designers, content writers, project managers, UX/UI designers, app developers, and many others. We offer many other services such as:
- App development
- BigCommerce website design
- Pay-per-click (PPC)
- Parasite SEO
If professional agencies use SEO company WordPress themes to design their websites, then you know it must be good. Your WordPress website can be fully optimized for SEO and linked to your online store. In fact, your WordPress website is a great way to tell people more about your products, feature novel products, and update your customers on the news of your industry. Your WordPress website can be used in conjunction with an app that further allows you to engage with your customers. Lastly, your social media accounts can link to your WordPress website, making it easier for users to check out what you have to offer. So, give us a call today to find out how we can build you an integrative WordPress website that’s sure to impress your customers!