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On Page SEO Services to Optimize Your Website

You’ve probably heard of on-page search engine optimization (SEO) as an important strategy for running your marketing campaigns. Most business owners often get confused as to what on-page SEO actually is and how it fits in with the rest of the SEO methods.

What is On-Page SEO?

On-page SEO is improving the content of a web page so it’s optimized for both users and search engines. This practice involves optimizing website copy, title tags, header tags, internal links, meta descriptions, and URLs. When these strategies are implemented, a web page can appear on the first page of Google and other search engines.

Why Do Businesses Need On-Page SEO?

Businesses need on-page SEO to improve their website’s online visibility and, as a result, boost their rank in search engine results pages (SERPs). 

A higher search engine ranking can drive more traffic to a site and result in getting leads. A HubSpot report revealed that 60% of marketers find that SEO is their highest quality source of leads.

Most businesses hire experts to provide specialized on-page SEO services to ensure they get great results for their web pages.

Here are some benefits of investing in SEO services for your site:

  • Get better results while saving time – You don’t have to spend hours figuring out how to run a successful SEO campaign if you hire an expert.
  • Focus on business – As a business owner, you need to focus on things to keep your business running smoothly. You can do this better while hiring an SEO specialist to manage your campaigns.
  • Keep your website current – Every day, new updates affect how search engines understand web page content. Hiring an SEO expert ensures your site is updated based on the most recent SEO ranking guidelines.

On The Map Marketing provides customized on-page SEO services for any business and has a proven track record of putting web pages on top of search engine rankings.

On The Map Marketing’s On-Page SEO Breakdown

To deliver successful on-page SEO services to our clients, we implement an SEO process that streamlines every campaign and replicate positive results for every client.

On-Site Optimization Basics For Web Pages

The top three on-site SEO factors for page optimization are:

  • URL
  • SEO Title Tag [<title>]
  • Page Title [H1]

To optimize these “Big 3” on-page SEO factors, we do the following:

Step 1: Keyword research

We conduct keyword research to identify relevant keywords for a web page. We use advanced search engine analytics and tools to make sure that these target keywords have a high search rate and low to medium competition.

Step 2: URL optimization

A part of our page optimization process is optimizing the URL (the words within the web page’s web address) following these rules:

  • include main keywords in the slug
  • Use a maximum of 3-4 words per slug
  • Don’t repeat target keywords (no keyword stuffing)
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Step 3: SEO title tag optimization

SEO title tags are the exact phrases or words that come out in search engine results pages (SERPs), so it’s important that these are optimized.

Our strategies include:

  • Keeping top phrases at the start of the title
  • Keep it less than 60 characters
  • Avoid click bait titles
  • Incorporate location when relevant (e.g.: “Divorce Law Firms in Nevada”)
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Step 4: Page title optimization

We follow the same rules as optimizing the SEO title tag, but we make sure to write unique page titles (different from the SEO title tag) that best describes the content while applying target keywords as a way to optimize the web page for search engines.

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Step 5: Meta description

A meta description is the summary of a page that appears below a page title. Its purpose is to urge the user to click on the link and read the entire contents of specific pages.


Meta descriptions have a character limit of 155 characters, so we aim to keep all meta descriptions below 150 characters for on-page SEO.

We include the main keyword in meta descriptions as well as a call-to-action (CTA) that persuades the reader what to do next, such as “Learn More”, or “Click here to read this article”.

In addition to these strategies, we make sure that pages have internal linking to help search engines understand the site’s structure and make it easier for users to navigate the site.

Our On-Page SEO Results

Our on-page SEO services deliver results. One of our clients, GWS Pressure Cleaning, achieved +621% organic traffic in 13 months.

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The website also increased its domain rating in just 10 months:

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Keyword rankings for target keywords also went up for this website:


The client’s goal was to dominate the Miami market for pressure washing and cleaning services. On The Map Marketing helped them achieve this by providing an optimized website, keyword research, and customized on-page SEO strategies.

Another client, Hipskind & McAninch Personal Injury Law Firm, achieved +435% increase in organic traffic, with a +80% increase in ranking keywords monthly. 

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The law firm’s leads increased month on month as well:

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With On The Map Marketing’s on-page SEO campaigns like site redesign and off-page SEO like link building, this law firm increased website traffic, keyword ranking, and lead generation.

What’s The Difference Between On-Page And Off-Page SEO?

On-page SEO is the practice of optimizing individual pages in your own website while off-page SEO is the practice of promoting your site or brand to other related websites and platforms online. Off-page SEO includes strategies like link building and guest blogging.

Both on-page and off-page SEO are beneficial to any business that wants to improve visibility on search engines. Here’s our detailed breakdown of the difference between on and off page SEO.

What Makes On The Map Marketing Experts in On-Page SEO?

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When it comes to on-page optimization and other SEO services, we’ve developed tried and tested strategies that have been proven to work. We have mastered the art of looking at ranking factors to achieve the results we want for every SEO campaign.

Proven results in the most competitive markets: With years of serving clients in highly competitive industries like law and home services, we understand how to provide on-page SEO services that result in high-quality leads and conversions.

Happy clients: Our work speaks for itself. We have a long history of helping our clients achieve their business goals with strategies like on-page SEO and off-page SEO. From increasing their SEO ranking to boosting website traffic, we’ve done it all for our clients.

Proficient team of expert local marketers: Our marketing team is highly competent, experienced, and insightful and able to come up with a tailored SEO strategy for your business. In addition to years of experience, we provide all our SEO experts the tools and training to ensure they are the best at what they do.

Years of experience: We’ve been doing this for a while. With experience, we have learned to quickly adapt and evolve our SEO services, keeping our client’s needs in mind. We keep our on-page SEO services current and highly relevant to today’s changing digital marketing landscape.

How We Implement Excellent On-Page SEO

We deliver successful campaigns by providing on-page SEO services that are tailored to every client’s needs and goals.

Audience-focused Keyword Research

We understand that search engine optimization should not solely be done for search engines alone. We perform keyword research and create our SEO strategies with a focus on our client’s audience and determine how we present them with content that offers solutions to their problems.

Competitor Research

We know that successful on-page SEO campaigns don’t have to be created from scratch. With competitor research, we are able to see what the competition is doing right to achieve domain authority. We can uncover what SEO strategy drives search engine rankings and implement them for our clients

Focus on Building Topical Authority

We believe in our clients and their passion for their business. We support them with quality content that demonstrates their authority in their industry. We help our client’s target audience find them so they get the product or service they need.

Optimized Content Creation

In addition to writing relevant and helpful content, we make sure it’s optimized so the right people can find it. We use proven and tested content SEO strategy for each client so they appear in search results and get more traffic and conversions.

Process-Driven SEO and Content Marketing

We have developed processes when optimizing web sites and creating content like landing pages and blog posts. We follow these processes to ensure consistency in quality and ensure the same level of performance for every campaign.

High-Quality, Conversion Focused Website Development

We have a detail-oriented, technical, and creative website development team that helps our clients stand out online and create a brand that resonates with their audience. With a combination of user-friendly design, compelling copywriting, optimized web elements, our clients get a website that attracts customers and grows revenue.

Get Better Results With On-Page SEO Experts at On The Map Marketing!

Whether it’s on-page SEO or off-page SEO, getting the best SEO service that brings out excellent results can be a long and arduous process, but it doesn’t have to be.

When you hire On The Map Marketing, expect to get next-level client experience and premium SEO services that will take you closer to your business goals. 

We’ll provide an SEO audit to check your current SEO standing. Contact us today to learn how you can get on-page SEO services that work for your business.

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