Local Listing Management
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Local listing management is one of the most important business tools to use in 2022. Most people are staying at home and not traveling very much. Now more than ever there is an increasing emphasis on shopping local and being able to get items from local providers.
But even before the pandemic, local searches had enjoyed higher conversions than other types of searches. When people are conducting local searches, it’s because they’re usually more focused on making a purchase rather than just conducting general research. By the time they’re actually looking for someone in their area who provides this product or service, they’ve made the decision that this is something that they want.
There are many different local listing management tools that can help to increase your listings. Here are some of the most common ones that are trusted and have a great reputation in the digital marketing industry.
Moz Local
Moz Local is a paid local business listing management tool that is used and preferred by businesses of all sizes, and that is great for midsize and small businesses who want a reliable service to start.
What does it do?
Moz Local allows you to engage with your customers through social media postings. This is where you can advertise offers and updates about your company. But this local listing management tool also offers review management, which allows you to know what your customers are saying about you in real-time. Another advantage is that duplicate listings are deleted. You may think that you want all of your information out there because it would help increase brand awareness, but it doesn’t really work like that on the Internet, and those duplicates should be deleted. Moz Local also includes the store locator to help your customers find your locations easily.
How much does it cost?
Moz Local costs $129 to $299 per year, depending on what plan you get.
Yext
Yext is another local listing management solution tool that is great for small businesses but can be used with businesses of all sizes.
What does it do?
Specifically, Yext focuses on single location management, so if you have a single location then you can choose from any four of its plans.
How much does it cost?
The plans for this local listing management tool range from the Emerging starter package to the Premium advanced package. The Emerging starter package is billed at $199 annually, which breaks down to $4 per week. Next is the Essential Plus package which is $9 per week, or billed at $449 annually. The Complete Standard package is billed at $499 annually and can include 100% optimization rate. The premium plan includes the 100% optimization rate and is billed at $999 annually.
LocalFX
LocalFX is a local listing management tool that allows you to manage up to 1000 locations so you can be in control of reviews, listing performance, and create updates as needed.
What does it do?
You can do a lot of things with LocalFX such as remove duplicate and incorrect listings, be notified when users leave a review, and add location widgets to your website.
How much does it cost?
LocalFX costs $20-$50 per location. Your pricing depends on how many locations you have. If you have more than 1,000 locations and you receive custom pricing.
BrightLocal
BrightLocal is a full-service paid local business listing management tool for companies that have between three and 100 locations.
What does it do?
BrightLocal can also generate reports and manage reviews on top of offering a variety of additional advanced features.
How much does it cost?
Depending on the number of locations your cost will be anywhere from $290-$790 per year. But no matter what plan your company chooses, all of your locations will be able to use the same exact features. You are paying for how many locations you have, not how many features.
Whitespark
Whitespark is minimalist compared to all of the previously mentioned local listing management tools. This is a great tool for smaller and midsize businesses because it offers a free business listing management tool.
What does it do?
Whitespark offers competitive analysis, progress tracking, and more to our clients who want to more effectively manage their business listings.
How much does it cost?
Whitespark can cost anywhere from free to $960 per year. Plans are tiered based on what your needs are and what your budget is. There are four plans outside of the free plan: small business, specialist, agency, and enterprise. The differences between each of them depend on how many searches per day your team conducts, how many projects you have and how many search results you want